Key Account Representative - Stoke on Trent - British American Tobacco in Stoke-on-Trent

BAT – Key Account Representative (Acosta Europe)

• Location: Stoke on Trent, UK
• Salary: £25,895.19 per annum
• Category: Field Based
• Contract Type: Permanent Full Time
• Closing Date: 19 January 2026

About Acosta Europe

At Acosta Europe, we help some of the biggest brands in the world grow in-store presence and sales through innovative, insight-led field marketing solutions.

About the Role

We’re seeking a driven Key Account Representative to join our field team and represent key clients across major retail stores. In a fast‑paced and autonomous role, you’ll make an immediate impact on sales.

Key Responsibilities

• Conduct store visits aligned to client KPIs and deliver interventions that directly influence sales.
• Achieve promotional compliance, support new product launches and defend key SKU space.
• Negotiate and implement additional displays and off-shelf opportunities.
• Accurately record all in‑store activity, capturing high‑quality photos and clear reporting.
• Utilise data and digital tools to drive in‑store actions and dynamically adjust your journey plan.
• Build strong working relationships with store managers and key retail stakeholders.
• Provide insightful feedback on competitor activity, retail trends and store‑level systems.
• Maintain and manage point‑of‑sale stock and ensure readiness for all client promotional cycles.

Desired Experience and Skills

• Strong communication and interpersonal skills with the ability to build store‑level rapport.
• Target‑driven, highly organised with strong time‑management skills.
• Confident, self‑motivated and proactive.
• IT literate with sound administrative and reporting skills.
• Full valid driving licence (essential due to travel requirements).

Desirable Experience

• Previous experience in retail, FMCG, field sales or merchandising.

What We Offer

• Competitive salary and company car.
• Flexible, field‑based working environment.
• Tools of the trade, including mobile technology.
• 25 days holiday plus bank holidays.
• Life assurance and pension.
• Access to Acosta University for ongoing learning and development.
• Opportunity to work with globally recognised brands across top retailers.

How to Apply

If you\’re driven by results and passionate about delivering outstanding client service, apply now to join Acosta Europe and elevate your career to new heights.