Key Account Representative – British American Tobacco
Location: North Finchley – London – Field Based
Contract: Permanent Full Time
Salary: £27,572.37 per annum + Performance Bonus, Company Vehicle, Fuel Card & Tech Provided
Own your territory. Win the day with Acosta Europe AND British American Tobacco.
About the Role
As a Field Sales Key Account Representative, you will visit stores in a defined territory, ensuring our clients' products are fully available, visible and compliant at the point of purchase.
You will use real‑time data and insights to prioritise store visits, negotiate extra space and displays, and build strong relationships with retail teams to increase brand presence and drive incremental sales.
Key Responsibilities
- Conduct store visits aligned to client KPIs and complete interventions that directly impact sales
- Achieve promotional compliance, support new product launches and defend key SKU space
- Negotiate and implement additional displays and off‑shelf opportunities
- Accurately record all in‑store activity, capturing high‑quality photos and clear reporting
- Utilise data and digital tools to drive in‑store actions and dynamically adjust your journey plan
- Build strong working relationships with store managers and key retail stakeholders
- Provide insightful feedback on competitor activity, retail trends and store‑level systems
- Maintain and manage point‑of‑sale (POS) stock and ensure readiness for all client promotional cycles
What We're Looking For
- Strong communication and interpersonal skills with the ability to build store‑level rapport
- Target‑driven and highly organised, with strong time management
- Confident, self‑motivated and proactive in your approach
- IT literate with solid administrative and reporting skills
- Full valid UK manual driving licence (essential due to travel requirements)
- Retail, FMCG or field sales experience is a bonus – not a must.
Benefits
- Flexible Working Options – Freedom, responsibility and real ownership of your patch
- Comprehensive Healthcare – medical, dental, vision, life insurance and Employee Assistance Programme
- Generous Pension Plan – growing contributions as your service increases to help plan for the future
- Paid Time Off – 22 days holiday, plus bank holidays
- Paid Volunteering Day – make a difference in your community
- Career Development – access to Acosta University and internal promotion programmes
- Company Tools – state‑of‑the‑art technology, including laptop and mobile phone
- Inclusive Culture – supportive, diverse, and values‑driven environment
- Employee Engagement – social events, recognition programmes and wellness initiatives
At Acosta Europe, we believe diversity and inclusion are the foundation of innovation and success. We welcome people from all backgrounds and experiences, creating a culture where everyone feels valued and empowered to thrive.
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