Key Account Representative - BAT UK
Key Account Representative - BAT UK

Key Account Representative - BAT UK

Norwich Full-Time 21800 - 26300 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive brand awareness and sales for BAT products in top grocers.
  • Company: Acosta Europe is a leading Sales and Marketing agency that values its people.
  • Benefits: Enjoy flexible hours, a company vehicle, mobile phone, and performance bonuses.
  • Why this job: Join a dynamic team where passion and personal growth are at the forefront.
  • Qualifications: Experience in FMCG or retail preferred; must have a full manual driving licence.
  • Other info: Be part of a culture that encourages boldness, curiosity, and new ideas.

The predicted salary is between 21800 - 26300 £ per year.

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Job Type: Full Time

Contract Type: Permanent

Your next career starts with Acosta Europe.

Acosta Europe is an exceptional business that cares about its people. We are part of one of the largest Sales and Marketing agencies in the world and are currently seeking a Key Account Representative to represent our partner BAT to drive brand awareness and sales of their products.

If you can bring the passion for sales and have the enthusiasm to succeed, we can offer you the opportunity to develop your career in an engaging and rewarding environment, where no two days are ever the same!

BAT are a leading, multi-category consumer goods business. Our purpose is to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers. You will be representing BAT in the top 4 grocers; raising awareness of the BAT brands and providing best in class merchandising solutions across Tobacco, Vaper and Modern Oral categories.

Role Details:

Salary: £25,895

Bonus: Performance Related Bonus

Equipment Provided: Company Vehicle, Fuel Card, Mobile Phone.

As a Key Account Representative for British American Tobacco , you will be:

  • Maximising brand awareness and communicating new product opportunities with stores, using sales data to drive in store purchases.
  • Building relationships with key retail decision makers (department and store managers).
  • Supporting with retail inventory management to resolve product supply chain issues and ensuring stock levels are maintained.
  • Training store staff on existing and new products.
  • Providing insightful and actionable market intelligence feedback using the data you have collated.
  • Ensuring BAT products have maximum availability across all stores within your territory.

What skills can I expect to develop in this role?

Relationship Building, Product Knowledge, Commercial Awareness, Influencing skills and Negotiation

Who are we looking for?

You will possess demonstrable experience within FMCG, retail or a sales environment, although we will also consider applications from motivated individuals with experience from other sectors. You will be passionate about the amazing brands we market and have the drive and tenacity to succeed.

You must hold a full manual driving licence and be able to travel within a defined territory.

What’s in it for you?

This role offers a genuine opportunity to develop your commercial skills and achieve your career ambitions in a bold and dynamic business that invests in people. We offer flexibility and real opportunities for personal and professional development. You will receive excellent training, a company vehicle, mobile phone, and fuel card and enjoy superb benefits including a bonus (subject to performance), contributory pension and a discounted healthcare plan. Working hours are flexible between 9am and 5:30pm, Monday to Friday.

Passion is at the heart of everything we do. We encourage boldness, curiosity, and new ideas. We are motivated to learn, and constantly strive to exceed expectations. We truly care, and that is what makes us exceptional.

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

We are career makers, not just job creators. Apply now to join #OurATeam

Seniority level

  • Seniority level

    Entry level

Employment type

  • Employment type

    Contract

Job function

  • Job function

    Sales and Business Development

  • Industries

    Retail

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Key Account Representative - BAT UK employer: Acosta

Acosta Europe is a remarkable employer that prioritises the growth and well-being of its employees. As a Key Account Representative for British American Tobacco, you will thrive in a dynamic work culture that fosters passion, curiosity, and innovation, while enjoying excellent benefits such as a company vehicle, flexible working hours, and opportunities for personal and professional development. Join us to be part of a team that truly cares about your success and offers a rewarding career path in the vibrant retail sector.
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Contact Detail:

Acosta Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Key Account Representative - BAT UK

✨Tip Number 1

Familiarise yourself with BAT's product range and their market positioning. Understanding their brand values and the unique selling points of their products will help you engage effectively with retail decision-makers.

✨Tip Number 2

Network within the FMCG sector, especially with individuals who have experience in sales roles. Attend industry events or join relevant online forums to connect with professionals who can provide insights and potentially refer you.

✨Tip Number 3

Prepare to demonstrate your relationship-building skills during interviews. Think of specific examples where you've successfully built rapport with clients or colleagues, as this is crucial for a Key Account Representative role.

✨Tip Number 4

Showcase your enthusiasm for sales and your understanding of the retail landscape. Be ready to discuss current trends in the FMCG sector and how they might impact BAT's business, which will highlight your commercial awareness.

We think you need these skills to ace Key Account Representative - BAT UK

Relationship Building
Sales Skills
Product Knowledge
Commercial Awareness
Influencing Skills
Negotiation Skills
Inventory Management
Market Intelligence Analysis
Communication Skills
Data Analysis
Customer Service Orientation
Problem-Solving Skills
Time Management
Adaptability
Full Manual Driving Licence

Some tips for your application 🫡

Understand the Role: Read the job description thoroughly to understand what Acosta is looking for in a Key Account Representative. Highlight your relevant experience and skills that align with their requirements.

Showcase Your Passion: In your application, express your enthusiasm for sales and the brands you would be representing. Use specific examples from your past experiences to demonstrate your passion and drive.

Tailor Your CV: Customise your CV to reflect the skills and experiences that are most relevant to the role. Focus on your achievements in sales, relationship building, and any experience in FMCG or retail environments.

Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your personality. Share why you want to work with Acosta and how you can contribute to their mission of building a better tomorrow.

How to prepare for a job interview at Acosta

✨Show Your Passion for Sales

Make sure to express your enthusiasm for sales during the interview. Share specific examples of how you've successfully driven sales in previous roles or how you plan to do so in this position. This will demonstrate your alignment with the company's values and goals.

✨Know the Brand Inside Out

Research British American Tobacco and their product range thoroughly. Be prepared to discuss their brands, market positioning, and recent developments. This knowledge will show that you're genuinely interested in the role and can effectively represent the brand.

✨Highlight Relationship-Building Skills

As a Key Account Representative, building relationships is crucial. Prepare to discuss your experience in developing strong connections with clients or retail partners. Use specific examples to illustrate your ability to influence and negotiate effectively.

✨Demonstrate Problem-Solving Abilities

Be ready to talk about how you've tackled challenges in previous roles, especially related to inventory management or supply chain issues. Show that you can think critically and provide actionable solutions, which is essential for maintaining stock levels and ensuring product availability.

Key Account Representative - BAT UK
Acosta

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  • Key Account Representative - BAT UK

    Norwich
    Full-Time
    21800 - 26300 £ / year (est.)

    Application deadline: 2027-08-26

  • A

    Acosta

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