At a Glance
- Tasks: Lead commercial strategy and data analytics to drive growth and performance.
- Company: Join Acosta Europe, a dynamic leader in FMCG and retail.
- Benefits: Competitive salary, bonus opportunities, and hybrid working model.
- Other info: Diverse and inclusive culture fostering innovation and career growth.
- Why this job: Shape the future of data-driven commercial performance and make a real impact.
- Qualifications: Proven leadership in analytics with strong commercial acumen.
The predicted salary is between 140000 - 140000 £ per year.
Salary: From £140,000 to £140,000
Location: Stoke on Trent
Category: Head Office
Contract Type: Permanent Full Time
Office Location: Woking (GU21 5BH) or Stoke on Trent (ST4 2HX)
Working Pattern: Hybrid - 3 days per week from the Office, 2 days from home.
Contract: Full‑time, Permanent 37.5 hours per week
Salary: Circa £140,000 per annum, Plus £9,000 allowance, and 20% Bonus Earning opportunity.
Acosta Europe is seeking a visionary VP of Commercial Performance, Data Intelligence & Analytics to join our Executive Leadership Team and shape the future of our commercial strategy. This is a rare opportunity to lead a high‑impact function at the heart of a fast‑evolving, data‑driven organisation serving some of the biggest brands in FMCG and retail.
About the Role
As VP, you will be the enterprise leader responsible for driving commercial excellence, revenue growth, advanced analytics, and strategic insight across Acosta Europe. You will modernise our commercial systems, elevate our data and insights capabilities, and embed a culture of evidence‑based decision‑making across the organization. You will work cross‑functionally alongside Sales, Client Leadership, Finance, Operations, and Technology to bring clarity, insight, and commercial rigour to the way we serve clients and grow the business.
Key Responsibilities
- Commercial Strategy & Performance: Shape and execute the organisation's commercial intelligence and performance strategy. Monitor and optimise revenue streams, pricing models, and promotional effectiveness. Drive improvements in sales productivity, capability development, and performance management. Lead the development and reporting of commercial KPIs for the Board and ELT. Identify market opportunities and client growth levers through insight‑led thinking.
- Data, Insights & Analytics Leadership: Lead a high‑performing multi‑disciplinary data and insights organisation. Oversee analytics, reporting, predictive modelling, and data governance. Translate complex data into clear, actionable insights for senior leadership and clients. Ensure data is managed ethically, consistently, and in line with regulatory standards. Increase data literacy across the business and unlock new interconnected data opportunities. Drive innovation by embedding traditional, generative, and agentic AI into insight and decision‑making.
- Client & Market Intelligence: Build a world‑class insights capability that differentiates Acosta in the market. Lead market trend analysis, shopper insights, competitive benchmarking, and ROI analytics. Deliver compelling, insight‑driven narratives that enhance client engagement and decision‑making. Champion storytelling and innovative data visualisation across client‑facing teams.
- Leadership & Collaboration: Build and develop a team of analytics and insight specialists. Foster a culture of curiosity, innovation, and data‑led decision‑making. Partner with Technology, Data Protection, and Information Security teams to ensure robust, future‑fit data ecosystems. Influence organisational strategy and investment decisions through rigorous analysis.
What We're Looking For
- Proven leadership experience in commercial analytics, insights, or intelligence at a VP or senior level.
- Strong commercial acumen, ideally within FMCG, retail, or agency environments.
- Deep expertise in data analytics, BI tools (Power BI, Tableau), predictive modelling, and large‑scale data ecosystems.
- Exceptional communication skills with the ability to simplify complexity.
- Experience in organisational transformation and embedding analytics at scale.
- Collaborative, strategic, and results‑driven, with a bias for action.
Why Join Us
This is a unique opportunity to shape the future of data‑driven commercial performance in a high‑growth, client‑focused organisation. You will influence strategy at the highest level, build a market‑leading insights capability, and help define the next evolution of the Acosta Europe business. At Acosta Europe, you'll be joining a team that is passionate about growth, innovation, and delivering excellence for our clients. This is a unique opportunity to influence at the highest level, accelerate your career, and shape the direction of a business with big ambitions. At Acosta Europe, we believe diversity and inclusion are the foundation of innovation and success. We welcome people from all backgrounds and experiences, creating a culture where everyone feels valued and empowered to thrive.
If you're looking for a role where you can make a visible impact, and build the future in FMCG sales—this is your moment. Ready to apply? If you're a strategic leader who thrives on driving impact and connecting people, priorities, and performance — we'd love to hear from you. Please note once the right candidate is found we will close the role.
VP of Commercial Performance, Data Intelligence & Analytics in Stoke-on-Trent employer: Acosta Sales & Marketing
Acosta Europe is an exceptional employer that offers a dynamic and inclusive work environment, where innovation and growth are at the forefront of our mission. As the VP of Commercial Performance, Data Intelligence & Analytics, you will have the opportunity to lead transformative initiatives in a hybrid working model, fostering collaboration across teams while enjoying competitive compensation and a robust bonus structure. Our commitment to employee development and a culture that values diverse perspectives ensures that you will thrive and make a significant impact in the fast-paced FMCG sector from our Stoke on Trent office.
Contact Details:
Acosta Sales & Marketing Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land VP of Commercial Performance, Data Intelligence & Analytics in Stoke-on-Trent
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can land you that VP role.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their commercial strategies and data initiatives. We want you to walk in there ready to discuss how you can elevate their performance with your insights!
✨Tip Number 3
Showcase your leadership skills during interviews. Share examples of how you've driven change and fostered innovation in previous roles. We’re looking for someone who can inspire teams and lead data-driven decisions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace VP of Commercial Performance, Data Intelligence & Analytics in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of VP of Commercial Performance. Highlight your leadership experience in commercial analytics and any relevant achievements that showcase your ability to drive revenue growth and strategic insight.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've led data-driven initiatives and transformed commercial strategies in the past.
Showcase Your Data Skills:Since this role is all about data intelligence and analytics, make sure to highlight your expertise with BI tools like Power BI or Tableau. We want to see how you've used data to influence decision-making and drive performance.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Acosta Sales & Marketing
✨Know Your Numbers
As a VP of Commercial Performance, you’ll need to demonstrate your understanding of key metrics. Brush up on relevant KPIs and be ready to discuss how you've used data to drive revenue growth in previous roles.
✨Showcase Your Leadership Style
This role requires strong leadership skills. Prepare examples that highlight your experience in building and leading high-performing teams, especially in analytics and insights. Be ready to discuss how you foster a culture of innovation and data-driven decision-making.
✨Master the Art of Storytelling
You’ll need to translate complex data into compelling narratives. Practice explaining intricate data insights in simple terms, focusing on how they can influence client engagement and decision-making. Use real-life examples to illustrate your points.
✨Be Ready for Cross-Functional Collaboration
This position involves working closely with various departments. Prepare to discuss how you’ve successfully collaborated with sales, finance, and technology teams in the past. Highlight your ability to bring clarity and insight across functions.
