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- Tasks: Drive brand awareness and sales for BAT products in top grocers.
- Company: Join Acosta Europe, a leading Sales and Marketing agency that values its people.
- Benefits: Enjoy flexible hours, a company vehicle, mobile phone, and performance bonuses.
- Why this job: Develop your career in a dynamic environment where no two days are the same.
- Qualifications: Must be motivated, articulate, and hold a full manual driving licence.
- Other info: Gain skills in relationship building, product knowledge, and commercial awareness.
The predicted salary is between 22000 - 36000 £ per year.
Job Type: Full Time
Contract Type: Permanent
Key Account Representative – BAT UK
Your next career starts with Acosta Europe.
Acosta Europe is an exceptional business that cares about its people. We are part of one of the largest Sales and Marketing agencies in the world and are currently seeking a Key Account Representative to represent our partner BAT to drive brand awareness and sales of their products.
If you can bring the passion for brand awareness, relationship building and have the enthusiasm to succeed, we can offer you the opportunity to develop your career in an engaging and rewarding environment, where no two days are ever the same!
BAT are a leading, multi-category consumer goods business. Our purpose is to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers. You will be representing BAT in the top 4 grocers: raising awareness of the BAT brands and providing best in class merchandising solutions across Tobacco, Vaper and Modern Oral categories.
Role Details:
Salary: £25,895.19
Bonus: Performance Related Bonus
Equipment Provided: Company Vehicle, Fuel Card, Mobile Phone.
As a Key Account Representative for British American Tobacco , you will be:
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Maximising brand awareness and communicating new product opportunities with stores, using sales data to drive in store purchases.
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Building relationships with key retail decision makers (department and store managers).
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Supporting with retail inventory management to resolve product supply chain issues and ensuring stock levels are maintained.
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Training store staff on existing and new products.
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Providing insightful and actionable market intelligence feedback using the data you have collated.
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Ensuring BAT products have maximum availability across all stores within your territory.
What skills can I expect to develop in this role?
Relationship Building, Product Knowledge, Commercial Awareness, Influencing skills and Negotiation.
Who are we looking for?
We are looking for motivated individuals who are articulate, driven, strong communicators and have great stakeholder management skills. You will be passionate about the amazing brands we market and have the drive and tenacity to succeed.
You must hold a full manual driving licence and be able to travel within a defined territory.
What’s in it for you?
This role offers a genuine opportunity to develop your commercial skills and achieve your career ambitions in a bold and dynamic business that invests in people. We offer flexibility and real opportunities for personal and professional development. You will receive excellent training, a company vehicle, mobile phone, and fuel card and enjoy superb benefits including a bonus (subject to performance), contributory pension and a discounted healthcare plan. Working hours are flexible between 9am and 5:30pm, Monday to Friday.
Passion is at the heart of everything we do. We encourage boldness, curiosity, and new ideas. We are motivated to learn, and constantly strive to exceed expectations. We truly care, and that is what makes us exceptional.
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Key Account Representative - BAT UK employer: Acosta Sales & Marketing
Contact Detail:
Acosta Sales & Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Representative - BAT UK
✨Tip Number 1
Familiarise yourself with BAT's product range and their market positioning. Understanding their brand values and the unique selling points of their products will help you engage more effectively with potential clients and demonstrate your passion for the role.
✨Tip Number 2
Network with current or former employees of Acosta Europe or BAT. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews and discussions.
✨Tip Number 3
Prepare to showcase your relationship-building skills. Think of specific examples from your past experiences where you've successfully built rapport with clients or stakeholders, as this is a key aspect of the Key Account Representative role.
✨Tip Number 4
Stay updated on industry trends and consumer behaviour related to tobacco and vaping products. Being knowledgeable about the market will not only impress your interviewers but also equip you to provide insightful feedback and suggestions once you're in the role.
We think you need these skills to ace Key Account Representative - BAT UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Key Account Representative role. Focus on your relationship-building abilities, sales experience, and any previous work in consumer goods.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand awareness and your enthusiasm for the role. Mention specific examples of how you've successfully built relationships or driven sales in past positions.
Highlight Relevant Skills: In your application, emphasise skills such as communication, negotiation, and commercial awareness. These are crucial for the role and should be evident in your written materials.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Acosta Sales & Marketing
✨Research BAT and Acosta Europe
Before the interview, take some time to understand British American Tobacco's mission and values, as well as Acosta Europe's role in representing them. This knowledge will help you demonstrate your enthusiasm for the brand and show that you're aligned with their goals.
✨Showcase Your Relationship-Building Skills
As a Key Account Representative, building relationships is crucial. Prepare examples from your past experiences where you've successfully built rapport with clients or stakeholders. Highlight your communication skills and how they contributed to successful outcomes.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and how you handle challenges in a sales environment. Think of scenarios where you've had to manage inventory issues or train staff on new products, and be ready to discuss your approach and results.
✨Demonstrate Your Passion for Sales
Convey your enthusiasm for driving brand awareness and sales. Share your thoughts on what makes a successful sales strategy and how you can contribute to BAT's objectives. Your passion can set you apart from other candidates.
