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- Tasks: Lead field strategy and planning, driving innovation and operational excellence.
- Company: Acosta Europe, a leader in FMCG sales with a focus on diversity and inclusion.
- Benefits: Full salary and benefits package, hybrid working model, and a supportive culture.
- Why this job: Make a visible impact in FMCG sales and shape the future of field execution.
- Qualifications: Strategic thinker with experience in field planning and strong leadership skills.
- Other info: Join a dynamic team and thrive in a culture that values diverse backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Location: Stoke on Trent
Category: Head Office
Contract Type: Permanent Full Time
Office Location: Stoke on Trent (ST4 2HX)
Working Pattern: Hybrid – 3 days per week from Stoke Office, 2 days from home
Contract: Full-time, Permanent, 37.5 hours per week
About the Opportunity
Acosta Europe is searching for an exceptional Senior Director of Field Planning & Activation – a strategic, influential leader who will shape the future of field execution across the region. In this high-impact role, you will design and deliver best-in-class field strategies, ensuring flawless activation for our clients while driving operational excellence, innovation, and measurable performance improvement.
Key Responsibilities
- Lead field strategy & planning including workforce strategy, activation design, and quarterly planning cycles.
- Drive adoption of AI‑augmented execution solutions and benchmarking.
- Ensure activation excellence across campaigns, promotions, and merchandising.
- Use insights and analytics to optimise resources and inform decision‑making.
- Lead, inspire, and develop planning and activation teams.
- Partner cross‑functionally with Sales, Marketing, Operations, Finance, and clients.
- Support new business pitches with activation strategies and resource models.
What You’ll Bring
- Strategic thinker with exceptional operational planning expertise.
- Strong communicator and influential leader.
- Highly organised, detail‑oriented, and results‑driven.
- Proven experience in field planning, activation, or retail operations.
- Strong data, planning, budgeting, and optimisation capability.
- Excellent stakeholder management at executive level.
- Experience with organisational transformation and change.
- Strong commercial acumen and client relationship experience.
- Understanding of European FMCG and retail environments.
Are you ready to make a visible impact and build the future in FMCG sales? We welcome strategic leaders who thrive on driving impact and connecting people, priorities, and performance.
Benefits
Full salary and benefits package discussed at screening stage. At Acosta Europe, we believe diversity and inclusion are the foundation of innovation and success. We welcome people from all backgrounds and experiences, creating a culture where everyone feels valued and empowered to thrive.
Ready to apply? Please note once the right candidate is found we will close the role, so apply now!
Senior Director of Field Planning & Activation in Stoke-on-Trent employer: Acosta Group
Contact Detail:
Acosta Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director of Field Planning & Activation in Stoke-on-Trent
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their values, recent projects, and challenges they face. This will help us tailor our responses and show that we’re genuinely interested in making an impact at Acosta Europe.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine our answers and boost our confidence. The more we practice, the more natural we’ll feel when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. It shows our enthusiasm for the role and keeps us on their radar as they make their decision.
We think you need these skills to ace Senior Director of Field Planning & Activation in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Director of Field Planning & Activation. Highlight your strategic thinking and operational planning expertise, as these are key for us. Use specific examples that showcase your experience in field planning and activation.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're the perfect fit for this role. Share your vision for field execution and how you plan to drive innovation and performance improvement. Keep it engaging and personal!
Showcase Your Leadership Skills: We want to see how you've led teams and inspired others in your previous roles. Include examples of how you've developed planning and activation teams, and how you've partnered with other departments to achieve success. This will help us understand your influence as a leader.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Acosta Europe!
How to prepare for a job interview at Acosta Group
✨Know Your Field Strategy
Before the interview, dive deep into the company's field planning and activation strategies. Understand their current campaigns and how they measure success. This will help you speak confidently about how your experience aligns with their needs.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership style and how you've inspired teams in the past. Be ready to discuss specific instances where you've driven operational excellence or led successful transformations.
✨Data-Driven Decision Making
Since the role requires strong data and analytics skills, come prepared with examples of how you've used insights to optimise resources and improve performance. Discuss any AI-augmented solutions you've implemented to enhance execution.
✨Engage with Stakeholders
Think about how you've managed relationships with various stakeholders in previous roles. Be ready to share your approach to cross-functional collaboration and how you've successfully partnered with sales, marketing, and finance teams.