Retail Sales Executive - London Victoria - British American Tobacco

The role of a Vuse Shop Retail Sales Advisor is to act as an ambassador for the Vuse vaping brand. The Sales Advisor is expected to maintain a professional, customer-focused approach at all times, demonstrating a helpful, polite, and courteous manner when interacting with customers, colleagues, and retail partners.

The role is predominantly customer-facing and involves engaging with shoppers to understand their needs, providing informed product consultations, and confidently recommending Vuse products best suited to each customer. The objective is to encourage purchase through excellent service and product knowledge.

As the Vuse Shop is located within a major travel hub at Victoria Train Station, an understanding of a wide range of customer types and the ability to adapt communication styles accordingly is essential. Additionally, as the Shop-in-Shop operates within a WHSmith store, a positive, collaborative approach with the WHSmith team is key to ensuring a seamless and successful retail environment.

The responsibilities for a Shop in Shop Retail Sales Advisor are promoting and increasing sales, customer care and administration all of which will result in incremental sales for Vuse and WHSmith.

THE ROLE:

• SALES:

• Develop strong working relationships with WHSmith colleagues, continuously enhancing both your own and their knowledge of the Vuse brand and product range.
• Maximise sales opportunities by creating a positive and engaging impact with all commuters and shoppers. Proactively approach customers with a friendly smile and a clear benefit-led introduction to Vuse products.
• Ensure maximum visibility and awareness of the Vuse brand within the store and Shop-in-Shop.
• Engage confidently with customers to explain the range of Vuse products available and provide informed guidance to support their purchasing decisions.
• Report sales performance, customer interactions, and notable successes to your Line Manager in a timely and accurate manner.
• Complete all customer interactions in full compliance with BAT/Vuse and WHSmith guidelines and standards.
• Utilise all available sales tools effectively, including leaflets, samples, point-of-sale materials—and most importantly, your own product knowledge and interpersonal skills.
• Be available for client or store visits at the request of the Line Manager.

• Ensure all administration and paperwork are completed accurately, neatly, and in a timely manner, in line with company procedures.
• Complete hourly reports for all in-store findings during the activity times.
• Observe and report on all in-store activity, proactively suggesting improvements, new ideas, and more effective ways of working.
• Monitor personal performance against KPIs (Key Performance Indicators) on a daily basis and implement a clear action plan to continuously improve results.

• A critical aspect of your role is to support all customers with their enquiries in a polite, professional, and confident manner.
• Customer queries may include, but are not limited to:

• What Vuse is and how it works
• Product features and benefits
• Matching the right products to individual customer needs
• The benefits of using Vuse as an alternative to smoking
• Why choose Vuse over other PRRP or quit-smoking products

• Courteous: Well-mannered, respectful, considerate, and consistent in all interactions.
• Approachable: Cheerful, enthusiastic, friendly, and confident in taking the lead.
• Ready to Help: Informative, proactive, and able to offer clear options and solutions.
• Expert: Knowledgeable, composed, determined, and calm under pressure.
• Reliable: Excellent timekeeping skills with the ability to work independently as well as part of a team.

• Achievement of store-specific sales targets.
• Growth in overall Vuse sales.
• Accurate and compliant reporting procedures.
• Meeting or exceeding standards during store visits and mystery shopper assessments.
• Supporting WHSmith store teams with daily activities and Vuse promotions.
• Effective implementation of specific promotions as briefed.

If you’re driven by results and passionate about delivering outstanding client service, apply now to join Acosta Europe and elevate your career to new heights.