Key Account Representative - Norwich - British American Tobacco

Key Account Representative

While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.

About Us

At Acosta Europe, we help some of the biggest brands in the world grow in-store presence and sales through innovative, insight-led field marketing solutions. We\’re now looking for a driven Key Account Representative to join our field team and represent key clients across major retail stores. If you thrive in a fast-paced, autonomous role and want to make an immediate impact on sales, this could be the opportunity for you.

About The Role

As a Key Account Representative, you\’ll visit stores in a defined territory, ensuring our clients\’ products are fully available, visible and compliant at the point of purchase. Using real-time data and insights, you\’ll prioritise store visits, negotiate extra space and displays and build strong relationships with retail teams, to increase brand presence and drive incremental sales.

Key Responsibilities

• Conduct store visits aligned to client KPIs and complete interventions that directly impact sales.
• Achieve promotional compliance, support new product launches and defend key SKU space.
• Negotiate and implement additional displays and off-shelf opportunities.
• Accurately record all in-store activity, capturing high-quality photos and clear reporting.
• Utilise data and digital tools to drive in-store actions and dynamically adjust your journey plan.
• Build strong working relationships with store managers and key retail stakeholders.
• Provide insightful feedback on competitor activity, retail trends and store-level systems.
• Maintain and manage point-of-sale (POS) stock and ensure readiness for all client promotional cycles.

What We\’re Looking For

• Strong communication and interpersonal skills with store-level rapport.
• Target-driven and highly organised, with good time management.
• Confident and self-motivated with a proactive mindset.
• IT literate with sound administrative and reporting skills.
• Full valid driving licence (essential due to travel requirements).

Desirable Experience

Previous experience in retail, FMCG, field sales or merchandising.

What We Offer

• Competitive salary and company car
• Flexible, field-based working environment
• Tools of the trade, including mobile technology
• 25 days holiday plus bank holidays
• Life assurance and pension
• Access to Acosta University for ongoing learning and development
• Opportunity to work with globally recognised brands across top retailers

If you\’re driven by results and passionate about delivering outstanding client service, apply now to join Acosta Europe and elevate your career to new heights.