Senior Individual Giving Manager

Acorns Children’s Hospice provides specialist care and support for babies, children and young people who are life limited or life threatened. Supporting over 750 children and nearly 1,000 families annually, Acorns is a vital lifeline for families across the West Midlands and Gloucestershire during unimaginably difficult times. Over the past three years, Acorns’ leadership has enhanced collaboration and innovation across the charity and embedded an organisation-wide fundraising culture.

With an appetite for investment and a willingness to test and learn, the charity is continuing to evolve its fundraising approach—particularly across Individual Giving—creating an exciting opportunity for a senior leader to shape and scale a well-established programme. With an upcoming £5m appeal and significant opportunity across acquisition, retention and digital channels, Acorns is seeking a Senior Individual Giving Manager to lead, refine and grow its Individual Giving programme, delivering sustainable income to support children and families now and in the future.

This is a pivotal leadership role, responsible for driving strategy, performance and innovation. You will own and deliver against circa £1.5m income target and oversee a broad portfolio including regular giving, cash appeals, raffles, digital fundraising and stewardship, ensuring strong supporter journeys and long-term value.

This is a fantastic opportunity to take ownership of a well-established Individual Giving programme, refine and innovate its approach, and play a key role in delivering meaningful, long-term income for a charity making a profound difference to children and families.

As Senior Individual Giving Manager, you will:

• Report to the Head of Public Fundraising and manage two Individual Giving Managers, fostering a high-performance, coaching culture
• Lead the strategy and delivery of Individual Giving to drive sustainable income growth
• Own and deliver against circa £1.5m income target, managing c.£0.5m expenditure, alongside budgets, forecasts and KPI reporting
• Oversee integrated multi-channel campaigns across digital, direct mail and telephone
• Test and scale new acquisition, retention and upgrade approaches
• Develop compelling supporter journeys and propositions
• Manage agency and supplier performance and value
• Support Individual Giving for the £5M Appeal, including supporter journeys and campaign integration

Essential skills and experience:

• Strong experience in Individual Giving or direct marketing within a fundraising or similar environment
• Proven track record of delivering income growth through multi-channel campaigns
• Experience managing and developing high-performing teams
• Strong understanding of acquisition, retention and supporter lifecycle management
• Highly analytical, with the ability to use data and insight to drive decision-making
• Experience managing budgets, forecasting and reporting on performance
• Experience working with CRM systems and understanding of data management best practice
• Confident managing external suppliers and agencies
• Collaborative, proactive and solutions-focused approach

Desirable:

• Experience across a wide range of Individual Giving products including regular giving, appeals and digital
• Experience testing new channels and securing investment in growth opportunities
• Understanding of legacy or mid-value fundraising pipelines
• Experience working within a complex or evolving organisation

Employee benefits include:

• 27 days annual leave plus bank holidays
• 5 days holiday buyback scheme starting from April 2026
• 5% employer pension contribution
• Life assurance scheme (2 x annual salary)
• Retail discounts (including the Blue Light card)
• Cycle to work scheme
• Discounted gym membership
• Access to expert financial health and wellbeing support