At a Glance
- Tasks: Lead and develop impactful brand and engagement strategies across the organisation.
- Company: Acorn Training, a dynamic organisation focused on learner and employer engagement.
- Benefits: Flexible working, up to 26 days leave, health benefits, and professional development opportunities.
- Other info: Join a supportive team with excellent career growth and wellbeing initiatives.
- Why this job: Make a real impact by shaping our brand and engaging with learners and employers.
- Qualifications: Experience in marketing or communications, with strong digital skills.
The predicted salary is between 36000 - 42000 € per year.
£36,000 - £42,000 (FTE). Part time hours considered. We reserve the right to close this advertisement at any time if we receive suitable applications for the role. To lead and develop Acorn Training’s brand, engagement and communications activity across the organisational Group, supporting learner and employer engagement, organisational growth and stakeholder visibility. The role will oversee the development of impactful campaigns, digital presence and communications activity that strengthens how Acorn Training and the Group presents itself internally and externally across all areas of delivery.
Key Responsibilities
- Creating, developing and implementing Acorn Training’s/Group brand and engagement strategy across all business departments.
- Leading the development of campaigns that support learner recruitment, employer engagement and organisational growth.
- Developing and maintaining Acorn Training’s/Group brand identity, tone and external profile across all communication channels.
- Designing and writing content for both external and internal communications including newsletters, brochures, social media, press releases, website pages, award submissions, presentations, case studies and promotional materials.
- Overseeing and managing Acorn Training’s/Group digital presence including website content, social media channels and engagement activity.
- Creating engaging and innovative content that reflects organisational values, learner success and business impact.
- Planning, scheduling and monitoring social media and engagement campaigns including reporting on performance and reach.
- Supporting the promotion of new contracts, curriculum offers, projects and strategic initiatives across the organisation.
- Supporting stakeholder engagement and relationship building through effective communication and campaign activity.
- Working collaboratively with operational teams, business development and senior leadership to support organisational objectives.
- Monitoring industry trends and identifying opportunities to strengthen brand visibility and engagement.
- Supporting bid and tender activity through marketing, branding and communication content where required.
- Organising and supporting events, promotional activity and engagement initiatives across the business.
- Managing external suppliers, agencies or freelance support where appropriate.
- Supporting internal communications and organisational messaging across the business.
Key Performance Indicators
- Growth and engagement across digital channels
- Campaign performance and reach
- Brand consistency across the organisation
- Learner and employer engagement activity
- Website and social media engagement metrics
- Quality and effectiveness of communication outputs
- Stakeholder feedback and engagement
- Contribution to organisational growth objectives
Skills, Knowledge and Expertise
Qualifications and specific training
- Relevant qualification or equivalent experience within marketing, communications, engagement or branding (essential)
- CIM qualification or equivalent (desirable)
Experience
- Experience within a marketing, communications or engagement role (essential)
- Experience managing digital platforms and campaigns (essential)
- Experience creating engaging content across multiple channels (essential)
- Experience within education, skills or employability sectors (desirable)
- Experience supporting learner recruitment or employer engagement campaigns (desirable)
Knowledge
- Strong understanding of digital marketing and communications (essential)
- Understanding of branding and audience engagement (essential)
- Knowledge of funded provision or training sector (desirable)
Skills
- Excellent written and verbal communication skills (essential)
- Creative and innovative approach (essential)
- Strong organisational and project management skills (essential)
- Ability to manage multiple priorities in a fast-paced environment (essential)
- Strong stakeholder engagement skills (essential)
- Basic graphic design/content creation capability (desirable)
- Experience using CRM, analytics or marketing tools (desirable)
Job Benefits
- Flexible working including home-based, centre-based, or hybrid job role dependant
- Up to 26 days annual leave, with the option to purchase up to 10 additional days
- Pension scheme to support your long-term financial wellbeing
- Training and professional development, including CPD workshops and professional qualifications
- Westfield Health Scheme with benefits including 13 healthcare services, cashback towards essential health bills, counselling and therapy treatments, fast access to MRI, CT, and PET scans, and discounted shopping vouchers
- Wellbeing initiatives including Wellbeing Wednesdays and the Mental Health at Work Pledge
- Disability Confident Leader, Menopause Workplace Pledge, Armed Forces Covenant, Ban the Box Employer, and secure prayer spaces
- Annual paid volunteering day and charity initiatives
- Cash incentives for Employee of the Month and Employee of the Year awards
- £500 Recommend a friend scheme
Group - Brand & Engagement Lead (Full time / Part time) in Stoke-on-Trent employer: Acorn Training
Acorn Training is an exceptional employer that prioritises employee wellbeing and professional growth, offering flexible working arrangements and a supportive work culture. With a commitment to training and development, employees benefit from up to 26 days of annual leave, comprehensive health schemes, and various wellbeing initiatives, making it an ideal environment for those seeking meaningful and rewarding careers in branding and engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Group - Brand & Engagement Lead (Full time / Part time) in Stoke-on-Trent
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. The more people know you, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is a great way to demonstrate your creativity and expertise in branding and engagement, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their brand values, and think about how you can contribute to their goals. Practice common interview questions and be ready to discuss your past experiences in detail.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Group - Brand & Engagement Lead (Full time / Part time) in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Group - Brand & Engagement Lead role. Highlight your relevant experience in marketing, communications, and engagement, and show us how you can contribute to our brand strategy.
Showcase Your Creativity:This role is all about creating engaging content, so don’t hold back! Include examples of your previous work that demonstrate your creative flair and ability to connect with audiences across different channels.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use straightforward language and structure your thoughts logically. We want to see your communication skills shine right from the start!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Acorn Training
✨Know the Brand Inside Out
Before your interview, dive deep into Acorn Training’s brand and values. Familiarise yourself with their current campaigns and digital presence. This will not only show your genuine interest but also help you discuss how you can enhance their brand identity.
✨Prepare Engaging Content Ideas
Think of a few innovative content ideas that align with Acorn Training’s goals. Whether it’s for social media or newsletters, having specific examples ready will demonstrate your creativity and understanding of their communication needs.
✨Showcase Your Digital Savvy
Since the role involves managing digital platforms, be prepared to discuss your experience with them. Bring examples of past campaigns you've led, focusing on metrics like engagement and reach to highlight your impact.
✨Ask Insightful Questions
Prepare thoughtful questions about their current strategies and future goals. This shows that you’re not just interested in the role, but also in contributing to the organisation's growth and success.
