At a Glance
- Tasks: Lead brand and engagement strategies, creating impactful campaigns and digital content.
- Company: Acorn Training, a dynamic organisation focused on learner and employer engagement.
- Benefits: Flexible working, up to 26 days leave, health benefits, and professional development opportunities.
- Other info: Join a supportive team with excellent career growth and wellbeing initiatives.
- Why this job: Make a real impact in shaping brand identity and engaging with diverse stakeholders.
- Qualifications: Experience in marketing or communications, with strong writing and project management skills.
The predicted salary is between 36000 - 42000 € per year.
To lead and develop Acorn Training’s brand, engagement and communications activity across the organisational Group, supporting learner and employer engagement, organisational growth and stakeholder visibility. The role will oversee the development of impactful campaigns, digital presence and communications activity that strengthens how Acorn Training and the Group presents itself internally and externally across all areas of delivery.
Key Responsibilities
- Creating, developing and implementing Acorn Training’s/Group brand and engagement strategy across all business departments.
- Leading the development of campaigns that support learner recruitment, employer engagement and organisational growth.
- Developing and maintaining Acorn Training’s/Group brand identity, tone and external profile across all communication channels.
- Designing and writing content for both external and internal communications including newsletters, brochures, social media, press releases, website pages, award submissions, presentations, case studies and promotional materials.
- Overseeing and managing Acorn Training’s/Group digital presence including website content, social media channels and engagement activity.
- Creating engaging and innovative content that reflects organisational values, learner success and business impact.
- Planning, scheduling and monitoring social media and engagement campaigns including reporting on performance and reach.
- Supporting the promotion of new contracts, curriculum offers, projects and strategic initiatives across the organisation.
- Supporting stakeholder engagement and relationship building through effective communication and campaign activity.
- Working collaboratively with operational teams, business development and senior leadership to support organisational objectives.
- Monitoring industry trends and identifying opportunities to strengthen brand visibility and engagement.
- Supporting bid and tender activity through marketing, branding and communication content where required.
- Organising and supporting events, promotional activity and engagement initiatives across the business.
- Managing external suppliers, agencies or freelance support where appropriate.
- Supporting internal communications and organisational messaging across the business.
Key Performance Indicators
- Growth and engagement across digital channels
- Campaign performance and reach
- Brand consistency across the organisation
- Learner and employer engagement activity
- Website and social media engagement metrics
- Quality and effectiveness of communication outputs
- Stakeholder feedback and engagement
- Contribution to organisational growth objectives
Skills, Knowledge and Expertise
- Qualifications and specific training
- Relevant qualification or equivalent experience within marketing, communications, engagement or branding (essential)
- CIM qualification or equivalent (desirable)
- Experience
- Experience within a marketing, communications or engagement role (essential)
- Experience managing digital platforms and campaigns (essential)
- Experience creating engaging content across multiple channels (essential)
- Experience within education, skills or employability sectors (desirable)
- Experience supporting learner recruitment or employer engagement campaigns (desirable)
- Knowledge
- Strong understanding of digital marketing and communications (essential)
- Understanding of branding and audience engagement (essential)
- Knowledge of funded provision or training sector (desirable)
- Skills
- Excellent written and verbal communication skills (essential)
- Creative and innovative approach (essential)
- Strong organisational and project management skills (essential)
- Ability to manage multiple priorities in a fast-paced environment (essential)
- Strong stakeholder engagement skills (essential)
- Basic graphic design/content creation capability (desirable)
- Experience using CRM, analytics or marketing tools (desirable)
Job Benefits
- Flexible working including home-based, centre-based, or hybrid job role dependant
- Up to 26 days annual leave, with the option to purchase up to 10 additional days
- Pension scheme to support your long-term financial wellbeing
- Training and professional development, including CPD workshops and professional qualifications
- Westfield Health Scheme with benefits including 13 healthcare services, cashback towards essential health bills, counselling and therapy treatments, fast access to MRI, CT, and PET scans, and discounted shopping vouchers
- Wellbeing initiatives including Wellbeing Wednesdays and the Mental Health at Work Pledge
- Disability Confident Leader, Menopause Workplace Pledge, Armed Forces Covenant, Ban the Box Employer, and secure prayer spaces
- Annual paid volunteering day and charity initiatives
- Cash incentives for Employee of the Month and Employee of the Year awards
- £500 Recommend a friend scheme
Group - Brand & Engagement Lead (Full time / Part time) in London employer: Acorn Training LTD
Acorn Training is an exceptional employer that prioritises employee well-being and professional growth, offering flexible working arrangements and a supportive work culture. With a commitment to training and development, employees benefit from up to 26 days of annual leave, comprehensive health schemes, and various wellbeing initiatives, making it an ideal environment for those seeking meaningful and rewarding careers in marketing and engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Group - Brand & Engagement Lead (Full time / Part time) in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements. This is a great way to demonstrate your creativity and expertise, especially for a role focused on brand and engagement.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their brand values, and think about how you can contribute to their goals. Practise common interview questions and be ready to discuss your past experiences in detail.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Acorn Training.
We think you need these skills to ace Group - Brand & Engagement Lead (Full time / Part time) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Group - Brand & Engagement Lead role. Highlight your relevant experience in marketing, communications, and engagement that aligns with our mission at Acorn Training.
Showcase Your Creativity:Since this role involves creating engaging content, don’t shy away from showcasing your creative flair. Include examples of campaigns or projects you've worked on that demonstrate your innovative approach to branding and engagement.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use straightforward language to convey your skills and experiences, making it easy for us to see why you’d be a great fit for the team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at Acorn Training LTD
✨Know the Brand Inside Out
Before your interview, dive deep into Acorn Training’s brand and values. Understand their mission and how they engage with learners and employers. This will help you tailor your answers to show that you’re aligned with their goals.
✨Showcase Your Campaign Experience
Be ready to discuss specific campaigns you've led or contributed to in the past. Highlight your role in developing engaging content and how it impacted learner recruitment or employer engagement. Use metrics to back up your success!
✨Prepare for Digital Discussions
Since the role involves managing digital presence, brush up on your knowledge of digital marketing tools and platforms. Be prepared to share examples of how you've used social media or websites to enhance brand visibility.
✨Engage with Questions
At the end of the interview, don’t shy away from asking questions. Inquire about their current campaigns or how they measure engagement success. This shows your genuine interest in the role and helps you assess if it’s the right fit for you.
