At a Glance
- Tasks: Lead and develop brand strategies, campaigns, and communications for Acorn Training.
- Company: Join a dynamic organisation focused on learner and employer engagement.
- Benefits: Flexible working, up to 26 days leave, health benefits, and professional development opportunities.
- Other info: Supportive environment with excellent career growth and wellbeing initiatives.
- Why this job: Make a real impact on brand visibility and organisational growth in a creative role.
- Qualifications: Experience in marketing or communications, with strong writing and project management skills.
The predicted salary is between 36000 - 42000 € per year.
Department: Marketing
Employment Type: Permanent - Full Time
Location: Home/Hanley
Reporting To: Sophia Franzen
Compensation: £36,000 - £42,000 / year
Description: £36,000 - £42,000 (FTE). Part time hours considered. To lead and develop Acorn Training’s brand, engagement and communications activity across the organisational Group, supporting learner and employer engagement, organisational growth and stakeholder visibility. The role will oversee the development of impactful campaigns, digital presence and communications activity that strengthens how Acorn Training and the Group presents itself internally and externally across all areas of delivery.
Key Responsibilities
- Creating, developing and implementing Acorn Training’s/Group brand and engagement strategy across all business departments.
- Leading the development of campaigns that support learner recruitment, employer engagement and organisational growth.
- Developing and maintaining Acorn Training’s/Group brand identity, tone and external profile across all communication channels.
- Designing and writing content for both external and internal communications including newsletters, brochures, social media, press releases, website pages, award submissions, presentations, case studies and promotional materials.
- Overseeing and managing Acorn Training’s/Group digital presence including website content, social media channels and engagement activity.
- Creating engaging and innovative content that reflects organisational values, learner success and business impact.
- Planning, scheduling and monitoring social media and engagement campaigns including reporting on performance and reach.
- Supporting the promotion of new contracts, curriculum offers, projects and strategic initiatives across the organisation.
- Supporting stakeholder engagement and relationship building through effective communication and campaign activity.
- Working collaboratively with operational teams, business development and senior leadership to support organisational objectives.
- Monitoring industry trends and identifying opportunities to strengthen brand visibility and engagement.
- Supporting bid and tender activity through marketing, branding and communication content where required.
- Organising and supporting events, promotional activity and engagement initiatives across the business.
- Managing external suppliers, agencies or freelance support where appropriate.
- Supporting internal communications and organisational messaging across the business.
Key Performance Indicators
- Growth and engagement across digital channels
- Campaign performance and reach
- Brand consistency across the organisation
- Learner and employer engagement activity
- Website and social media engagement metrics
- Quality and effectiveness of communication outputs
- Stakeholder feedback and engagement
- Contribution to organisational growth objectives
Skills, Knowledge and Expertise
Qualifications and specific training
- Relevant qualification or equivalent experience within marketing, communications, engagement or branding (essential)
- CIM qualification or equivalent (desirable)
Experience
- Experience within a marketing, communications or engagement role (essential)
- Experience managing digital platforms and campaigns (essential)
- Experience creating engaging content across multiple channels (essential)
- Experience within education, skills or employability sectors (desirable)
- Experience supporting learner recruitment or employer engagement campaigns (desirable)
Knowledge
- Strong understanding of digital marketing and communications (essential)
- Understanding of branding and audience engagement (essential)
- Knowledge of funded provision or training sector (desirable)
Skills
- Excellent written and verbal communication skills (essential)
- Creative and innovative approach (essential)
- Strong organisational and project management skills (essential)
- Ability to manage multiple priorities in a fast-paced environment (essential)
- Strong stakeholder engagement skills (essential)
- Basic graphic design/content creation capability (desirable)
- Experience using CRM, analytics or marketing tools (desirable)
Job Benefits
- Flexible working including home-based, centre-based, or hybrid job role dependant
- Up to 26 days annual leave, with the option to purchase up to 10 additional days
- Pension scheme to support your long-term financial wellbeing
- Training and professional development, including CPD workshops and professional qualifications
- Westfield Health Scheme with benefits including 13 healthcare services, cashback towards essential health bills, counselling and therapy treatments, fast access to MRI, CT, and PET scans, and discounted shopping vouchers
- Wellbeing initiatives including Wellbeing Wednesdays and the Mental Health at Work Pledge
- Disability Confident Leader, Menopause Workplace Pledge, Armed Forces Covenant, Ban the Box Employer, and secure prayer spaces
- Annual paid volunteering day and charity initiatives
- Cash incentives for Employee of the Month and Employee of the Year awards
- £500 Recommend a friend scheme
Group - Brand & Engagement Lead (Full time / Part time) employer: Acorn Training LTD
Acorn Training is an exceptional employer that prioritises flexibility and employee wellbeing, offering a hybrid working model and generous annual leave options. With a strong commitment to professional development, employees benefit from training opportunities and a supportive work culture that values creativity and innovation. The organisation's focus on meaningful engagement and community initiatives makes it a rewarding place to contribute to impactful campaigns and drive organisational growth.
StudySmarter Expert Advice🤫
We think this is how you could land Group - Brand & Engagement Lead (Full time / Part time)
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is a great way for us to demonstrate our creativity and expertise, especially in branding and engagement.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their brand, and think about how you can contribute to their goals. We want to show them we’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team!
We think you need these skills to ace Group - Brand & Engagement Lead (Full time / Part time)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Group - Brand & Engagement Lead role. Highlight your relevant experience in marketing, communications, and engagement, and show us how you can contribute to our brand strategy.
Show Off Your Creativity:This role is all about creating engaging content, so don’t hold back! Include examples of your previous work that showcase your creative flair and innovative approach. We want to see how you can bring our brand to life!
Be Clear and Concise:When writing your application, keep it clear and to the point. Use straightforward language and structure your thoughts logically. We appreciate a well-organised application that makes it easy for us to see your skills and experience.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Acorn Training LTD
✨Know Your Brand Inside Out
Before the interview, dive deep into Acorn Training’s brand and engagement strategies. Familiarise yourself with their campaigns, digital presence, and communication style. This will not only show your genuine interest but also help you align your ideas with their vision.
✨Showcase Your Creative Side
Prepare to discuss examples of innovative content you've created in previous roles. Whether it’s social media campaigns or engaging newsletters, be ready to share how your creativity has driven engagement and supported organisational growth.
✨Understand the Digital Landscape
Brush up on the latest trends in digital marketing and communications. Be prepared to discuss how you can leverage these trends to enhance Acorn Training’s online presence and stakeholder engagement. Highlight any experience you have with analytics tools or CRM systems.
✨Engage with Questions
Come armed with thoughtful questions about the role and the company. Ask about their current challenges in brand engagement or how they measure campaign success. This shows that you’re not just interested in the job, but also in contributing to their goals.
