CRM & Segmentation Analyst in Wakefield

This position will power a data informed approach to market segmentation, new customer targeting, customer expansion opportunities and campaign measurement. With a keen eye and meticulous attention to detail, the role will support C&W Services' expansion into new markets as well as its relentless focus on driving more value for its existing clients. The role will be a part of a growing team, focused on transforming the way in which the company identifies, targets, wins and expands new business.

Responsibilities

• Clearly communicate insights and recommendations to the team backed by data.
• Help define subsets of the total addressable market where C&W Services has a higher likelihood of winning business.
• Collaborate with the Business Development organization and deliver a win/loss analysis to ensure target alignment.
• Work with the Operations teams to identify opportunities for revenue and margin expansion and retention within our existing base of clients.
• Support marketing & CRM campaigns with audience definition and list operations for outbound marketing campaigns that deliver against revenue-driving goals.
• Work with the Marketing team to analyze and report on campaign results and user behavior to identify opportunities to improve targeting and engagement.
• Collaborate with the Solutions team to align target markets with a solutions-view on feasibility with a goal of helping the team identify opportunities for new or enhanced solutions and services.
• Partner with the Technology team on predictive analytics, segmentation, and modeling.
• Contribute to ideation process with strategic insights, supporting the development of CRM tactics and revenue driving opportunities.

Qualifications and Experience

• 3+ years of demonstrated success in a segmentation, business, and/or CRM analytics role.
• Experience working with Salesforce.
• Knowledge of Python and SQL; HTML and CSS is a plus.
• Analytically minded strategic thinker who can proactively identify opportunities for growth.
• Commitment to interpersonal effectiveness.
• Ability to champion ideas and execute in an expedited time frame and to establish trust and maintain a collaborative spirit working cross-functionally in the organization.
• Champions diversity and creates an environment of inclusion.
• Possesses a growth mindset and works with positive intent.
• Promotes continuous improvement, embraces change and is a change agent.

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements. The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate's experience and qualifications. The company will not pay less than minimum wage for this role. The compensation for the position is: $85,000.00 - $100,000.00.

C&W Services is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email. Please refer to the job title and job location when you contact us.