Marketing Manager in Norwich

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This range is provided by Acora One. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

The Role

We’re looking for a commercially minded, proactive Marketing Manager to help shape, develop, and execute our marketing strategy in partnership with the Head of Sales and Marketing. This role is ideal for someone eager to lead campaign direction, elevate customer engagement, and maximise vendor‑funded activity across our full‑service stack, including managed IT, cloud, cyber, and professional services. This is a hands‑on strategic role where you’ll drive customer‑focused marketing, strengthen our presence in local communities, and work closely with our sales teams to ensure marketing directly supports retention, cross‑sell and account growth.

As a Marketing Manager, you’ll take the lead in devising and executing our marketing plan, from digital campaigns and website management to events, social, content creation, and partner marketing with vendors such as Microsoft and cyber security providers. You will collaborate with the wider Marketing team at Acora Group, share insights and continue to develop a growing function within both arms of the business.

Role Responsibilities

• Work closely with the Head of Sales and Marketing to create, refine, and deliver the marketing strategy aligned to customer needs, account growth priorities, and service‑line objectives.
• Lead the planning of integrated marketing campaigns that support customer retention, cross‑sell and service adoption across the full‑stack of services and products.
• Partner with sales teams to ensure campaigns are actionable, targeted and supported with the right content, messaging and follow‑up frameworks.
• Act as the link between marketing, sales and technical teams to ensure consistent storytelling and value‑driven propositions.
• Develop customer‑led content and campaigns that deepen engagement, reinforce value and highlight the impact of our services.
• Enhance communication across the customer lifecycle including onboarding, service updates, monthly sales and marketing updates, product launches and renewal communications.
• Build feedback loops to understand customer needs and influence future marketing topics, messaging and product positioning.
• Plan and execute multi‑channel campaigns including digital, email, social, events, local community partnerships and customer communications.
• Support and lead local engagement activities, including business networks, chamber events, community sponsorships and brand visibility initiatives across the UK, with a focus on the Norwich/Norfolk & Solihull/West Midlands regions.
• Coordinate customer roundtables, webinars, technical Q&A sessions and thought‑leadership events.
• Manage and optimise vendor MDF/funding, ensuring campaigns meet criteria, maximise ROI and align with partner priorities (e.g., Microsoft, cyber vendors).
• Create co‑branded assets, joint events and partner‑ready campaigns that support solution adoption and reinforce our status as a trusted provider.
• Track MDF spend, reporting and approvals to secure ongoing vendor support.
• Create targeted content such as case studies, service updates, thought leadership and customer success stories.
• Ensure marketing assets and messaging are consistent, current and aligned with strategy.
• Monitor performance metrics, delivering insight‑driven recommendations to improve effectiveness of campaigns and customer engagement.
• Support CRM, marketing automation and segmentation to enhance campaign delivery, the sales lifecycle flow and customer journeys.

Skills, Knowledge & Experience

• Experience in B2B marketing, ideally MSP, IT services or tech‑led environments.
• Demonstrated ability to lead or influence marketing strategy while remaining hands‑on in delivery.
• Strong understanding of customer marketing, life‑cycle communication and service‑led propositions.
• Norwich based, with willingness to travel to London when required.
• Experience working closely with sales teams to build integrated campaigns and enablement.
• Familiarity with vendor marketing programmes and MDF processes.
• Excellent copywriting and messaging skills.
• Proactive, organised and confident in owning end‑to‑end projects.
• A can‑do and proactive attitude, with a willingness to learn.

Interview Process

☎️ Screening call: Phone call with our recruitment team to assess your suitability for the role and whether the role is right for you.

First interview: Video call over MS Teams.

Second interview: Site based in Norwich including a short presentation.

Benefits

Private Medical, Pension, 25 days annual leave, Gym Membership, Cycle to Work Scheme, Employee Assistance Programme.

About Acora

Acora is a progressive full‑stack full‑service business technology services partner, built for the AI era. Combining the capabilities of a Managed Service Provider (MSP), Managed Security Service Provider (MSSP), IT Consulting, Professional Services and Development company, Acora helps customers achieve breakthrough results – often quicker and at lower risk than they thought possible.

We believe in a better working world, where our customers are confident to fully embrace the AI opportunity and generate economic impact.

Our Values

We’re proud to share the values we live by. They’re not dusty abstract concepts. Our values define our culture: they act as a promise to our customers and a constant challenge to ourselves, both as individuals and as a team, to be Game‑Changers.

#1 BE THE BEST YOU CAN BEb>

We challenge ourselves to raise our game each day. By embracing a mindset of growth, we continuously strive to improve ourselves, our ways of working, and the service we deliver to our customers.

#2 WE DO WHAT WE SAY

When we make a promise, we follow‑through – no excuses. We don’t leave anyone hanging or walk away from challenges. Reliable and focused, we value clear communication to build trust and give customers, and colleagues, the confidence they can count on us every time.

#3 TOGETHER WE WIN

Business is the biggest team sport of them all. By communicating well, breaking down silos and staying aligned, we create clarity and focus. Strong relationships, shared goals and commitment make us a winning team – for each other and for our customers.

Interested in becoming an Acoran? Check out the link to our website to read more about us – https://acora.com/

How to become an Acoran . .

If you would like to be considered for this position and want to be part of a growing & innovative company . . Click \”apply\” now.

To be considered for this position, you must have full rights to work in the UK.

Equal Opportunities at Acora

Acora is an equal opportunity employer, committed to providing equal opportunities regardless of race or ethnic origin, gender identity, family situation, sexual orientation, disability, religion or age. We hire our people on the basis of qualifications, merit, skills and business need.

We are a Level 1 Disability Confident Committed Employer and will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request any reasonable adjustments.

Join us at Acora in creating a workplace where everyone can succeed and make an impact. We look forward to welcoming you to our team!

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing

Industries: IT Services and IT Consulting