At a Glance
- Tasks: Create engaging digital content and drive marketing campaigns for a global audience.
- Company: Join ACLED, a leading organisation in conflict monitoring and data analysis.
- Benefits: Enjoy a competitive salary, fully remote work, and opportunities for professional growth.
- Other info: Work in a dynamic environment with a focus on global social impact.
- Why this job: Make a real impact by promoting vital data insights that drive change.
- Qualifications: 5+ years in marketing, creativity, and analytical skills are essential.
The predicted salary is between 60000 - 65000 £ per year.
About ACLED
Armed Conflict Location & Event Data (ACLED) is an independent, impartial conflict and protest monitoring organization providing real-time data and analysis on violent conflict and protest in all countries and territories across the world.
The Role
We are looking for a Digital Content and Marketing Coordinator who will play a critical role in driving audience acquisition, engagement, and pipeline generation across ACLED's core customer and partner segments.
This is a hands-on role where you will be tasked with content creation, appealing to new market sectors, digital marketing of email campaigns, webinars, events, and product communications initiatives.
You will be responsible for building and scaling programs that convert ACLED's global audience into active users, partners, and customers.
You will work cross-functionally with sales, research, and a specific market focused director to translate ACLED's data and insights into compelling campaigns that drive measurable growth.
The ideal candidate will blend creativity with analytical rigor and action, and who thrives in creating repeatable growth from the ground up.
This position is fully remote and takes part in the marketing team leadership, and reports to the Director of Revenue, with a dotted line to the Strategic Advisor.
- Specific Roles and Responsibilities
- Growth & Demand Generation
- Own and execute ACLED's growth strategy across key channels, with a focus on pipeline generation and audience expansion.
- Build and optimize multi-channel campaigns that drive engagement, conversion, and revenue.
- Develop and continuously improve lead generation and nurturing funnels in partnership with sales.
- Generate ideas and campaigns around ACLED products and initiatives
- Email & Automation
- Own the email program end-to-end (newsletters, nurture sequences, campaign sends).
- Segment audiences and personalize messaging to improve engagement and conversion rates.
- Build automated workflows and lead scoring within CRM and automation tools (e. g., Salesforce).
- Continuously test and optimize subject lines, content, and cadence based on performance data.
- Webinars & Virtual Events
- Own the overall strategy and operational execution of industry events, webinars, and virtual roundtables as a core growth channel.
- Identify themes, speakers, and target audiences aligned with ACLED's commercial priorities.
- Drive webinar promotion, registration, attendance, and post-event conversion.
- Repurpose webinar content into ongoing content assets.
- Manage event promotion, logistics, and follow-up to maximize pipeline impact.
- Partner with sales to ensure effective pre- and post-event engagement strategies.
- Product Communications
- Translate ACLED's data products and insights into clear, compelling value propositions and messaging.
- Own and/or support product launches, feature releases, and positioning across target segments.
- Develop sales collateral (one-pagers, decks, case studies) that enable sales and educate buyers.
- Collaborate with internal stakeholders to align messaging across research, analysis, and revenue teams.
- Analytics & Optimization
- Track, measure, and report on campaign performance across all channels (email, events, webinars, digital).
- Use data to identify trends, optimize campaigns, and improve ROI.
- Build reporting frameworks tied to growth and revenue goals.
- Develop a strategy to optimize ACLED’s Linkedin profile and increase audience reach and target.
Skills and Competencies
- ACLED is seeking applicants who have the following skills and experience:
- 5+ years of proven experience in marketing and digital roles, ideally from the impact sector (tech for good, global social enterprise, or commercial experience from an INGO), identifying target audiences and leading campaigns that engage, educate, and motivate.
- Self-starter, with experience working remotely, who has a desire to learn, grow, and excel in their role.
- Deep intellectual curiosity about our product and our customers' motivations.
- Interest in the conflict prevention mission and understanding of the international context.
- Up to speed with current digital growth techniques and best practices.
- Solid knowledge of website analytics tools.
- Proficiency with automation and CRM software (Salesforce).
- Experience in setting up and optimizing digital ad campaigns.
- Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
- A sense of aesthetics and a love for great copy and corporate communication.
- Up-to-date with the latest trends and best practices in digital growth and measurement.
- BSc/MSc degree in Business, Communications, or a related field.
Desirable
- Master's degree or certification in data analytics.
- Experience in a data- or tech-focused company.
- Proficiency in automation platforms and tools.
- Agency experience.
- Experience in graphic design.
- Experience working on international fundraising across public and private sectors.
- A working knowledge of the humanitarian and international development sectors.
- Additional languages — Spanish, French, and/or Arabic — considered beneficial.
- Other Requirements
- Ability to travel globally for client meetings, industry events, and organization events (15%).
- Terms and Conditions
- Start Date: As soon as possible
- Type of Position: Remote, Full-Time Employment.
- Schedule: Full-time, 40 hours/week.
- Applications
To apply, please submit your CV and indicate the country where you're based.
With your CV, please include at least three examples of a campaign or digital marketing project that you lead or were closely involved with.
Explain your role, audience, channels and success metrics for all examples.
Only applications with these examples will be reviewed.
Applications will be reviewed on a rolling basis.
Further information on ACLED is available online at acleddata. com . For more information, please review the
Applicant's FAQs .
Digital Content and Marketing Coordinator - REMOTE employer: ACLED
ACLED is an exceptional employer that values creativity and analytical thinking, offering a fully remote position as a Digital Content and Marketing Coordinator. With a strong commitment to professional growth, employees are encouraged to innovate and develop impactful marketing strategies while contributing to a meaningful mission in conflict prevention. The collaborative work culture fosters cross-functional teamwork, ensuring that every team member's contributions are recognised and valued, making it an ideal environment for those seeking rewarding and purposeful employment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content and Marketing Coordinator - REMOTE
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ACLED and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ACLED are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ACLED on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ACLED. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Content and Marketing Coordinator - REMOTE
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ACLED. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ACLED:Show us that you’ve done your homework! In your application, briefly mention what you admire about ACLED’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ACLED
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ACLED will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ACLED, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
