At a Glance
- Tasks: Lead demand generation efforts to create a steady flow of qualified leads.
- Company: Join a fast-growing AI startup revolutionising customer service.
- Benefits: Flexible remote work, competitive compensation, and a chance to shape the future.
- Other info: Diverse and inclusive culture welcoming all backgrounds.
- Why this job: Be part of a dynamic team driving global expansion in a high-impact role.
- Qualifications: 5+ years in B2B SaaS marketing with a proven track record.
The predicted salary is between 60000 - 75000 £ per year.
About Ace Waves
Customer service is being rebuilt from the ground up with the arrival of the latest AI tech. At Ace Waves, we're building an AI agents platform that handles real customer conversations end-to-end for leading consumer brands.
Started in stealth, Ace Waves is now a fast-growing startup with strong funding (undisclosed publicly for now) and a growing customer base across Europe.
Teams Purpose
- The Mission. The Go-To-Market (GTM) team is the engine behind our global expansion. Positioned at the intersection of Sales, Product, AI Automation, and Marketing, we don’t just market a tool - we build a repeatable revenue engine.
- The Leadership. You’ll be joining a team led by serial entrepreneurs Antanas Bakšys, Ringaudas Kalinauskas, and Lukas Mikuckis. This is their second major venture together following the successful acquisition of their previous scale-up, SearchNode, in 2022.
- The Culture. As an early team member, you will operate in a founder-led GTM culture. You’ll be working directly with leadership on the decisions that matter. This is a high-autonomy, high-impact role designed for someone who wants to skip the corporate red tape and build a global category winner.
Why we are hiring now
We're at an inflection point. Ace Waves has strong early traction and real customers, and we're entering the next phase of growth. Marketing has been a team of one. You'd be the second – and the first fully focused on pipeline. This means you won't be starting from zero. The product is proven, the customers are real, and the story is strong. Your job is to build the demand engine that turns that into a repeatable flow of qualified pipeline. It's a rare moment to own demand gen at a startup exactly when the foundation is there and the growth is ahead.
What you’ll do
- Own and run demand generation hands-on to deliver a steady flow of qualified pipeline
- Build, launch, and optimise campaigns across channels
- Grow organic pipeline through SEO, AEO, and conversion-focused content
- Build and optimise landing pages for campaigns
- Work closely with sales to turn leads into pipeline and revenue
- Set up attribution and tracking, pull insights, and act on them to drive pipeline
- Build out new channels over time, like webinars and events
Your profile
- 5+ years in B2B SaaS marketing with a sales-led GTM motion
- Background in a fast-growing tech startup
- Experience driving demand across global markets
- A hands-on builder who can create demand early and move fast
- Wide understanding across the funnel
- Pipeline numbers you owned and hit, with the figures to prove them
- Data-driven, and fluent with modern marketing and AI tools
- Strong written and spoken English
Even better
- Experience in customer service, customer support, or the CX tools space
- Background in conversational or agentic AI
- Built demand gen from scratch, not just run an existing engine
- A creative streak – you come up with original ideas, not just run the standard playbook
Compensation
Compensation depends on location and experience. We benchmark to the local market and will discuss the compensation package early in the process.
Location
We are an on-site team based in Kaunas, with growing hubs in Vilnius and London. However, for this role, location is flexible. We are fully open to remote collaboration from anywhere within the European Union (EU) and the United Kingdom (UK), and remain flexible in considering on-site, hybrid, or fully remote models depending on what works best for you.
Equal opportunity to all
We're building technology that transforms how people and businesses interact across the world. To build it responsibly for everyone, not just some group of people, we encourage diversity of perspectives, backgrounds, and experiences. That's why we welcome all applicants, regardless of race, religion, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected status.
Founding Demand Generation Marketer in London employer: Ace Waves, UAB
At Ace Waves, we pride ourselves on being an innovative and dynamic employer that fosters a high-autonomy, high-impact work culture. As a founding member of our demand generation team, you'll have the unique opportunity to shape our marketing strategy alongside experienced entrepreneurs, while enjoying flexible working arrangements from our Kaunas HQ or remotely across the EU and UK. We are committed to employee growth and diversity, ensuring that every voice is heard as we build cutting-edge AI technology that transforms customer interactions.
StudySmarter Expert Advice🤫
We think this is how you could land Founding Demand Generation Marketer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ace Waves, UAB and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ace Waves, UAB are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ace Waves, UAB on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ace Waves, UAB. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Founding Demand Generation Marketer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ace Waves, UAB. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ace Waves, UAB:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ace Waves, UAB’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ace Waves, UAB
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ace Waves, UAB will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ace Waves, UAB, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
