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For Companies At a Glance
- Tasks: Analyse digital campaigns, optimise strategies, and report insights to drive customer acquisition.
- Company: Join stan, a rapidly growing digital remittance brand with a global reach.
- Benefits: Enjoy a competitive salary, professional development, and a creative work environment.
- Why this job: Be part of an innovative team that values your insights and fosters growth in a dynamic industry.
- Qualifications: Bachelor’s degree in Marketing or related field; 3-4 years in data-driven marketing roles required.
- Other info: Ideal for those passionate about fintech and eager to make an impact.
The predicted salary is between 36000 - 60000 £ per year.
Who we are: stan. The Digital marketing acquisition analyst will play a key role in supporting the customer acquisition strategy by analysing data, optimizing campaigns, and providing actionable insights. Reporting to the Acquisition Lead, this role involves tracking performance, identifying growth opportunities, and collaborating with cross-functional teams to drive acquisition success. The Acquisition Analyst will leverage their analytical skills to continuously refine strategies, improve conversion rates, and contribute to the growth of the customer base.
Responsibilities
- Analyse and report on campaign performance across digital platforms (Google, Meta, TikTok, etc.) to identify areas for improvement and growth opportunities.
- Utilize data-driven insights to optimize customer acquisition strategies, ensuring enhanced customer conversion rates.
- Collaborate with creative, content, and technical teams to align marketing assets with overall acquisition objectives and strategies.
- Conduct market and competitor research to uncover new customer acquisition opportunities and provide recommendations.
- Monitor and track budget utilization, making recommendations for adjustments to maximize ROI and campaign efficiency.
- Create and present regular performance reports to the Acquisition Lead, highlighting key trends and actionable insights for strategy refinement.
- Stay updated on industry trends, tools, and platforms, incorporating innovative practices into customer acquisition strategies.
Qualifications
- Educational Background: Bachelor’s degree in Marketing, Business, Data Science, or a related field.
- Professional Experience: 3-4 years of experience in a data-driven marketing or acquisition-focused role, ideally within the fintech or digital sector. Proven success in analysing and optimizing digital campaigns.
- Technical Proficiency: Expertise in tools like Google Analytics, Google Ads, Excel, and other similar marketing platforms for performance tracking and reporting.
- Analytical Skills: Strong ability to interpret complex data sets and derive actionable insights for optimizing acquisition strategies.
- Communication Skills: Excellent verbal and written communication skills for presenting data and insights to diverse stakeholders.
- Problem-Solving Skills: A proactive problem-solving mindset to identify inefficiencies and recommend improvements in campaigns.
- Attention to Detail: High level of accuracy and attention to detail when preparing performance reports and analysing data.
- Adaptability: Ability to thrive in a fast-paced environment and adapt to changing priorities in a dynamic marketing landscape.
What We Offer
- A competitive salary and benefits package.
- The opportunity to contribute to a rapidly growing digital remittance brand with global reach.
- A collaborative work environment where innovation and creativity are encouraged.
- Professional development opportunities in a fast-evolving industry.
Digital Marketing Acquisition Analyst employer: ACE Money Transfer
Contact Detail:
ACE Money Transfer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Acquisition Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in customer acquisition. This will not only help you understand the industry better but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Make sure to showcase your analytical skills by preparing examples of how you've used data to optimise campaigns in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact on customer acquisition.
✨Tip Number 3
Network with professionals in the fintech and digital marketing sectors. Attend relevant webinars or local meetups to connect with others in the field, which can lead to valuable insights and potential referrals for the role.
✨Tip Number 4
Prepare to discuss your experience with tools like Google Analytics and Google Ads. Being able to articulate how you've used these platforms to track performance and derive insights will set you apart from other candidates.
We think you need these skills to ace Digital Marketing Acquisition Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and data analysis. Emphasise your proficiency with tools like Google Analytics and Google Ads, as well as any successful campaigns you've worked on.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and customer acquisition. Mention specific examples of how you've used data to optimise campaigns and drive growth in previous roles.
Showcase Analytical Skills: Provide concrete examples of how you've analysed campaign performance and derived actionable insights. This could include metrics you've improved or strategies you've implemented that led to increased conversion rates.
Research the Company: Familiarise yourself with stan's customer acquisition strategies and recent campaigns. Mentioning this knowledge in your application can demonstrate your genuine interest in the role and the company.
How to prepare for a job interview at ACE Money Transfer
✨Showcase Your Analytical Skills
As a Digital Marketing Acquisition Analyst, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used data to optimise campaigns in the past. Highlight any tools you've used, like Google Analytics or Excel, to demonstrate your technical proficiency.
✨Understand the Company and Its Market
Research stan and its position within the fintech or digital sector. Familiarise yourself with their customer acquisition strategies and recent campaigns. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their success.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and adaptability. Prepare to discuss how you've tackled challenges in previous roles, particularly in fast-paced environments. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
✨Communicate Clearly and Confidently
Excellent communication skills are essential for this role. Practice presenting your ideas and insights clearly, as you may need to explain complex data to diverse stakeholders. Confidence in your delivery can make a significant difference in how your insights are received.
