At a Glance
- Tasks: Lead EMEA marketing strategy and execution for a cutting-edge tech company.
- Company: Join Accuris, a leader in engineering standards and AI-driven insights.
- Benefits: Competitive salary, annual incentives, and comprehensive benefits package.
- Other info: Opportunity for travel across EMEA and collaboration with global teams.
- Why this job: Make a real impact in a dynamic environment while shaping the future of engineering.
- Qualifications: Significant B2B marketing experience and strong analytical skills required.
The predicted salary is between 105000 - 145000 £ per year.
Location: United Kingdom, Hybrid or Remote is fine
About Us
Accuris was formed in May 2023 through the combination of S&P Engineering Solutions (formerly part of IHS Markit) and Techstreet, bringing together over six decades of leadership in engineering standards, technical content, and workflow technology. Accuris transforms the world's largest repository of standards and supply chain data into AI-driven insights and connected workflows - enabling engineers to work smarter, stay compliant, and innovate faster.
About the Role
Accuris is seeking a commercially minded and highly capable Head of Marketing, EMEA to lead our regional marketing strategy and execution. Based in the UK and reporting to the Chief Marketing Officer at our Denver, Colorado headquarters, this person will serve as the senior marketing leader for EMEA and will be accountable for building Accuris's presence, reputation and pipeline across the region, working closely with EMEA sales leadership and the global marketing team. This is both a strategic and hands-on role. The successful candidate will translate Accuris's global priorities into an effective regional marketing plan - and then actively drive the campaigns, programmes, events and content required to deliver it. The ideal candidate combines strong commercial judgement with executional discipline, understands how to build demand for complex B2B technology, aligns closely with sales and adapts global programmes to the needs of different EMEA markets.
Responsibilities
- Develop and lead an integrated EMEA marketing strategy aligned with regional revenue goals and Accuris's global priorities, identifying the industries, markets and accounts with the greatest growth potential and managing the regional marketing budget for maximum commercial impact.
- Build and execute integrated campaigns across digital, content, email, events, webinars, account-based marketing and partner channels to generate measurable pipeline and support customer acquisition, expansion, cross-selling and retention.
- Serve as the primary marketing partner to EMEA sales leadership, establishing shared priorities, target accounts and pipeline goals, and partnering with sales development teams to improve lead follow-up and conversion.
- Increase Accuris's presence and reputation across EMEA through regionally relevant customer stories, thought leadership, executive programmes, media and analyst engagement, and leadership of key conferences, trade shows, customer events and partner activities.
- Collaborate with the Denver-based global marketing organisation - demand generation, product marketing, communications, digital and creative - to deliver coordinated programmes, and select and manage regional agencies and external partners where appropriate.
- Establish clear goals and reporting for regional marketing investment, pipeline contribution and programme effectiveness, using data and AI tools to improve the speed, quality, personalization and performance of campaigns, content and market research.
What We're Looking For
Required Qualifications
- Significant B2B marketing experience, including leadership of regional or multi-country marketing programmes for enterprise software, data, information services or other complex technology solutions.
- A track record of building integrated marketing plans that generate measurable pipeline and revenue impact, in close partnership with enterprise sales organisations.
- Experience across demand generation, field marketing, account-based marketing, events, content and digital channels, with strong commercial and analytical skills including budget and performance management.
- Excellent written, verbal and presentation skills in English; additional European language skills and familiarity with engineering, manufacturing, aerospace and defence, electronics, energy or supply chain markets would be an advantage.
Key Skills & Competencies
- Commercially focused and data-informed: connects marketing activity to customer needs, pipeline and revenue, and uses evidence to set priorities and improve results.
- Hands-on: as comfortable launching a campaign or shaping an event as presenting a regional strategy, moving fluidly between strategy and execution.
- Collaborative and customer-led: builds trusted relationships across sales, marketing, product and leadership teams, including distributed global teams and a US-based headquarters, and seeks direct insight into regional customers and markets.
- Adaptable and accountable: operates effectively in a growing global organization where priorities evolve, taking ownership from strategy through delivery and results.
Location: United Kingdom. This role involves regular travel across EMEA, with occasional travel to the United States.
Compensation/Benefits Information
Accuris states that the anticipated base salary range for this position is £105,000 to £145,000. Final base salary for this role will be based on the individual's geographical location as well as experience and qualifications for the role. In addition to base compensation, this role is eligible for an annual incentive plan as well as comprehensive benefits. For more information on benefits, please reach out to the recruiter assigned to the role.
About Company Statement
We provide the world's engineers mission-critical intelligence, safeguarding the technology of today and enabling the breakthroughs of tomorrow. Accuris transforms the world's largest repository of standards and supply chain data into AI-driven insights and connected workflows - enabling engineers to work smarter, stay compliant, and innovate faster. Behind every world-changing innovation - there's Accuris - the most trusted intelligence platform for engineers.
Accuris provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Head of Marketing, EMEA (Hybrid or Remote) employer: Accuris
As a Senior Software Engineer at our innovative tech company, you will thrive in a dynamic work culture that prioritises collaboration and continuous learning. We offer competitive benefits, including flexible working arrangements and opportunities for professional development, all while contributing to a globally recognised product that impacts users worldwide. Join us in our state-of-the-art office located in a vibrant tech hub, where your expertise in Angular will help shape the future of our cloud-native platform.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing, EMEA (Hybrid or Remote)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Accuris and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Accuris are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Accuris on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Accuris. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing, EMEA (Hybrid or Remote)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Accuris. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Accuris:Show us that you’ve done your homework! In your application, briefly mention what you admire about Accuris’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Accuris
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Accuris will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Accuris, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
