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- Tasks: Optimise AI-driven content and develop strategies for competitive search visibility.
- Company: Dynamic agency at the forefront of AI and digital marketing.
- Benefits: Flexible hours, private medical insurance, 28 days leave, and fun office perks.
- Why this job: Shape the future of search with cutting-edge AI technology and make a real impact.
- Qualifications: 5+ years in SEO, strong understanding of LLMs, and excellent attention to detail.
- Other info: Join a collaborative team and enjoy opportunities for thought leadership in AI.
The predicted salary is between 35000 - 75000 £ per year.
Generative AI Engine Optimisation (GEO) Specialist
Are you passionate about the intersection of AI, search, and digital marketing? We are looking for a GEO specialist with a strong SEO background and a deep understanding of large language models (LLMs) like ChatGPT. The ideal candidate will have prior experience in an SEO agency and be eager to shape the future of search in an AI‑driven landscape. We are open to a flexible working offer for the right candidate.
Job Description
You will optimise content for AI‑driven search experiences, analyse performance data, identify opportunities for improvement, and develop strategies to ensure brands remain discoverable and competitive in a world increasingly influenced by generative AI.
- Transform complex search behaviour, conversational AI trends, and client objectives into effective optimisation strategies.
- Craft content strategies that are aligned with how LLMs interpret and surface information.
- Optimise web content to maximise visibility in AI‑powered search results.
- Analyse conversational AI output to identify ranking opportunities.
- Develop frameworks to measure and improve performance.
- Research LLM behaviours, retrieval patterns, and emerging trends in generative search.
- Support the sales team with client pitches and GEO strategy presentations.
A crucial part of this role will involve thought leadership in the evolving field of generative engine optimisation. This includes writing articles, speaking at industry events, and representing the agency in discussions about the future of AI‑driven search optimisation.
The contract will include a 3‑month probation period.
Requirements
- 5+ years experience working on SEO
- Deep understanding of LLMs and AI training
- Thorough understanding of structured data and HTML
- On‑page and off‑page SEO experience
- Bachelor’s degree
- Native‑level fluency of English (copy writing skills will be tested)
- Extreme attention to detail
Additional Qualifications (Preferred)
- Candidates with a Marketing degree
- Ability to speak more than one Western / Northern European language
We Offer
- Job title: Gen AI Engine Optimisation (GEO) Specialist
- Locality: King’s Cross
- Region: London
- Country: United Kingdom
- Job type: Flexible
- Hours: 40 hours per week
- Base salary: £35,000 – £75,000 / year
- Benefits: Private medical insurance, pension, 28 days annual leave, free (healthy) snacks, cycle scheme, table football
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Gen AI Engine Optimisation (GEO) Specialist employer: AccuraCast
Contact Detail:
AccuraCast Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Gen AI Engine Optimisation (GEO) Specialist
✨Tip Number 1
Network like a pro! Reach out to industry professionals on LinkedIn or attend local meetups. We can’t stress enough how valuable personal connections are in landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your SEO projects and AI-driven strategies. We recommend having a dedicated section on your website to highlight your achievements and case studies.
✨Tip Number 3
Prepare for interviews by practising common questions related to AI and SEO. We suggest doing mock interviews with friends or using online platforms to boost your confidence and refine your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Gen AI Engine Optimisation (GEO) Specialist
Some tips for your application 🫡
Show Your Passion for AI and SEO: When you're writing your application, let your enthusiasm for AI and SEO shine through! We want to see how your experience aligns with our mission to shape the future of search in an AI-driven world.
Tailor Your Content Strategy: Make sure to highlight your understanding of content strategies that resonate with LLMs. We’re looking for someone who can transform complex ideas into clear optimisation strategies, so don’t hold back on showcasing your skills!
Be Detail-Oriented: Attention to detail is key in this role. As you craft your application, double-check for any typos or errors. We appreciate candidates who take the time to ensure their work is polished and professional.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity as a GEO Specialist!
How to prepare for a job interview at AccuraCast
✨Know Your AI and SEO Inside Out
Make sure you brush up on your knowledge of large language models and SEO strategies. Be ready to discuss how LLMs like ChatGPT influence search behaviour and how you can optimise content for AI-driven experiences.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with performance data analysis. Think of specific examples where you've identified opportunities for improvement in SEO campaigns and how you measured success.
✨Craft a Compelling Content Strategy
Be ready to present a content strategy that aligns with how LLMs interpret information. This could involve discussing past projects or hypothetical scenarios where you would optimise web content for visibility in AI-powered search results.
✨Demonstrate Thought Leadership
Since thought leadership is key in this role, think about how you can contribute to discussions on generative engine optimisation. Prepare to share any articles you've written or events you've spoken at, showcasing your passion for the evolving landscape of AI and search.
