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For Companies At a Glance
- Tasks: Manage marketing lead data and execute campaigns across channels.
- Company: Join Accredible, the leader in digital credentials, and shape the future!
- Benefits: Enjoy 35 days of annual vacation and 100% paid medical benefits.
- Why this job: Be a key player in a dynamic team driving impactful marketing strategies.
- Qualifications: Experience with marketing automation tools and strong analytical skills required.
- Other info: Collaborative environment with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Join the team powering the future of digital credentials! Accredible, the world’s leading digital credential platform, is seeking an experienced Marketing Automation Specialist to join our growing marketing team. As a key member of our team, you’ll be responsible for our marketing lead data and seamless execution across marketing channels—helping the broader team scale efficiently and make smarter decisions.
What you’ll be doing
- Reporting to the VP of Marketing, you’ll play a vital role in ensuring lead quality and data accuracy that fuels both marketing campaign execution and our sales pipeline. This role requires the utmost attention to detail, strong analytical skills (Excel experience is a must), and the ability to collaborate effectively across teams.
- Database Management: Create and manage lead lists through database segmentation, data enrichment, lead scoring and more. Maintain data quality and review feedback from lead qualification rates to continually build higher quality lead lists. Creatively generate new ideas for focused lead lists which are likely to lead to a high qualification rate.
- Lead Routing and Management: Partner with the Business and Systems Intelligence team to ensure timely and accurate distribution of leads to the sales team.
- Campaign Execution: Partner with the Demand Generation team to execute campaigns including segmentation, campaign workflows, form creation, uploading lead lists, and pre-launch testing. Manage day-to-day operations, support, and maintenance of marketing systems including user provisioning, maintaining integrations, training and troubleshooting. Work closely with cross‑functional teams, including demand generation, sales, business systems and intelligence, and customer success, to align on segmentation and prioritization of leads.
What we’re looking for
- Demonstrated Marketing Operations experience.
- Experience with Eloqua, Marketo, Salesforce or Hubspot required.
- B2B Tech or EdTech experience preferred.
- Expertise with Excel to analyze and review data using V‑Lookup and pivot tables.
- Proficient with Google Suite (Docs, Sheets, Slides, Mail) and Asana (or other project management software).
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross‑functional teams and external partners.
- Results‑oriented and accountable; must take ownership of all assigned responsibilities and adhere to deadlines.
- Efficient and effective meeting management skills.
- Strong attention to detail and problem‑solving skills.
Preferred Skills / Experience
- Experience managing or supporting webinars using Zoom Webinars, ideally in collaboration with content or demand generation teams.
- Familiarity with Oracle Eloqua.
What we offer
- 35 Days Annual Vacation
- 100% Paid Medical, Vision
Marketing Automation Specialist Remote (US-based) ◆ employer: Accredible & Build
Contact Detail:
Accredible & Build Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Specialist Remote (US-based) ◆
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Marketing Automation Specialist role. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing automation projects, campaigns you've executed, and any data analysis you've done. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of tools like Eloqua, Marketo, and Salesforce. Be ready to discuss how you've used these platforms in past roles and how you can leverage them at Accredible.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Accredible.
We think you need these skills to ace Marketing Automation Specialist Remote (US-based) ◆
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Automation Specialist. Highlight your experience with tools like Eloqua, Marketo, or Salesforce, and don’t forget to showcase your analytical skills with Excel!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about marketing automation and how your previous experiences make you the perfect fit for our team at Accredible.
Showcase Your Attention to Detail: Since this role requires a keen eye for detail, make sure your application is free from typos and errors. A polished application reflects your commitment to quality, which is crucial in this position.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Accredible & Build
✨Know Your Tools
Make sure you’re familiar with the marketing automation tools mentioned in the job description, like Eloqua, Marketo, Salesforce, or Hubspot. Brush up on how they work and be ready to discuss your experience with them during the interview.
✨Showcase Your Analytical Skills
Since strong analytical skills are crucial for this role, prepare to talk about how you've used Excel in past roles. Be ready to share specific examples of how you’ve utilised V-Lookup and pivot tables to analyse data and improve lead quality.
✨Collaboration is Key
This position requires working closely with various teams. Think of examples where you successfully collaborated with cross-functional teams. Highlight your communication skills and how you’ve managed to align different departments towards a common goal.
✨Attention to Detail Matters
Given the emphasis on data accuracy and lead management, prepare to discuss how you ensure attention to detail in your work. Share any processes you follow to maintain data quality and how you handle feedback to improve lead lists.