At a Glance
- Tasks: Understand customers deeply and shape product messaging for impactful launches.
- Company: Join AccountsIQ, a leading player in innovative financial management software.
- Benefits: Enjoy 28 days leave, private health insurance, and flexible remote work options.
- Other info: Dynamic role with opportunities to influence product strategy and growth.
- Why this job: Make a real difference in how businesses manage their finances with cutting-edge technology.
- Qualifications: 6+ years in B2B SaaS product marketing with a focus on customer insights.
The predicted salary is between 56700 - 69300 £ per year.
At AccountsIQ, part of the AIQ Group, we’re on a mission to deeply understand our customers and deliver technology that enriches their lives. Alongside ExpenseIn, a leading expense management platform within the group, we provide smart, feature-rich financial management software designed for ambitious businesses that have outgrown basic starter systems or seek a simpler, more affordable alternative to complex, costly ERP solutions. Our cloud-based accounting software transforms the finance function, making it easier for multi-entity businesses to capture, process, and report their financial data with ease and efficiency.
Responsibilities:
- Know our best fit customers better than anyone. Deepen our understanding of who we serve best, our core segments and the people involved in buying and using our products. Feed that directly into product decisions, and make sure messaging and launches are built around it.
- Reset competitive intelligence. Build a clear view of the landscape that helps teams win against the systems customers are outgrowing and the alternatives they're weighing up.
- Develop the complete value proposition. Work with product and service leads so today's product, what's coming and the service experience (onboarding, implementation and customer success) all deliver on our positioning.
- Shape how customers see what we offer. Help evolve how our products and services are structured, named and packaged, in step with the roadmap, so the offer is easy to understand, shows where it's heading and gives every launch an obvious place to fit.
- Connect product value to commercial results. Understand how each release adds value for customers, and help us capture it in new business, expansion and retention. Measure the impact of launches and enablement on pipeline, win rates and adoption.
- Lead the go-to-market rhythm. Run how product, marketing and customer-facing teams across our product family prepare for and deliver launches, so the right work happens at the right time and everyone knows where things stand.
- Be the voice of our product. Speak at customer roadshows, events and webinars, and give our point of view on market shifts, such as what AI means for finance leaders in the UK and Ireland.
- Strengthen our core, open up what's next. Make our proven go-to-market motion sharper while building new ones for the new segments our product roadmap opens up.
- Enable the whole business. Make sure every team, from sales and customer success to support and product, understands our customers, segments, competitors and positioning well enough to move their own work forward at pace.
- Turn positioning into pipeline. Work hand in hand with demand generation on campaign messaging, ABM plays, paid copy and outbound sequences.
- Build a go-to-market system that stays current. Use AI and automation to keep customer and market insight flowing in, and keep messaging, battle cards, proof and customer stories up to date and easy to find.
Requirements:
- Typically six or more years in B2B SaaS product marketing, including launches for a product bought through a considered, sales-led process.
- Experience being part of building or scaling a product marketing function, ideally in a scale-up.
- Scale-up instincts. You know what breaks as a business outgrows its earlier stage habits, and how to fix it.
- Hands-on use of AI to run product marketing better: synthesising research, keeping content current, and building workflows that save the team time, with the judgement to know when the output is right.
- Ownership of positioning and messaging, seen through to how the business sells, onboards and supports customers.
- A track record of running go-to-market across product, sales and customer success, leading through influence rather than authority.
- Customer understanding you've built first-hand: interviews, win/loss, segmentation and personas, and evidence it changed what a product team built.
- Based in the UK or Ireland, with regular time in our London and Dublin offices.
Desirable:
- Experience in finance, accounting or fintech software, especially selling to finance leaders.
- Marketing a multi-product suite, or bringing products and teams together.
- Working with an offer where experience (implementation, onboarding, customer success) is part of the value.
Conditions:
- 28 days annual leave + bank holidays + your birthday off
- Working from abroad - up to 6 weeks per calendar year
- Private Health Insurance
- 5% Pension contribution
- Life Assurance - 4 x Salary Income Benefit
- Wellbeing initiatives
Product marketing manager for accounting software employer: AccountsIQ
AccountsIQ provides a hybrid working model and emphasizes employee development, making it an appealing workplace for professionals in the fintech industry. The company's focus on understanding customer needs allows employees to contribute meaningfully to product innovation and marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Product marketing manager for accounting software
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AccountsIQ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AccountsIQ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AccountsIQ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AccountsIQ. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product marketing manager for accounting software
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AccountsIQ. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AccountsIQ:Show us that you’ve done your homework! In your application, briefly mention what you admire about AccountsIQ’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AccountsIQ
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AccountsIQ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AccountsIQ, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
