At a Glance
- Tasks: Lead outbound sales strategy and drive pipeline growth for innovative SaaS products.
- Company: Join AccountsIQ, a forward-thinking tech company with a supportive culture.
- Benefits: Enjoy 28 days leave, hybrid working, private health insurance, and more.
- Why this job: Be part of an exciting growth phase with a €60M investment backing.
- Qualifications: Proven experience in B2B SaaS sales development and team leadership.
- Other info: Dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
The Company
At AccountsIQ, we’re on a mission to deeply understand our customers and deliver technology that enriches their lives. We provide smart, feature-rich financial management software designed for ambitious businesses that have outgrown basic starter systems or seek a simpler, more affordable alternative to complex, costly ERP solutions. Our cloud-based accounting software transforms the finance function, making it easier for multi-entity businesses to capture, process, and report their financial data with ease and efficiency.
The Role
AIQ Group is home to two market-leading SaaS products serving the lower mid-market: AccountsIQ, a powerful cloud-based financial accounting platform, and ExpenseIn, an intuitive expense and spend management solution acquired in 2024. The products share a common Ideal Customer Profile and present a strong cross-sell opportunity across a growing customer base. The Head of Sales Development is a senior commercial leadership role reporting to the CRO, responsible for defining and scaling AIQ Group's outbound pipeline generation strategy. The role owns outbound BDR-generated SQL performance and sets the strategic direction for the sales development function. Working closely with Sales and Marketing leadership, the role establishes campaign frameworks, ICP targeting, and outbound execution standards to drive predictable pipeline growth. The position also line-manages the BDR Manager and plays a key role in scaling the team as the company continues to grow.
What you’ll be doing
- Owning the outbound BDR-generated SQL target and overall outbound pipeline contribution.
- Defining the outbound sales development strategy across AccountsIQ and ExpenseIn, including ICP targeting and account segmentation.
- Designing targeted outbound campaigns and multi-channel outreach frameworks (email, phone, LinkedIn).
- Introducing and embedding an account-based, insight-driven approach to outbound prospecting.
- Line managing and developing the BDR Manager, setting clear performance standards and frameworks for the team.
- Ensuring the sales development function is structured and resourced to scale effectively.
- Leading recruitment and ramping of new BDR hires, establishing clear onboarding and productivity milestones.
- Partnering closely with Marketing to align outbound activity with inbound demand generation and lead handoffs.
- Monitoring pipeline generation metrics and providing strategic performance insight to the CRO.
- Identifying outbound cross-sell opportunities across the AccountsIQ and ExpenseIn customer bases.
- Continuously testing and optimising campaign messaging, targeting and outreach effectiveness.
What you’ll need
- Proven experience in a senior Sales Development, Business Development or Revenue leadership role within B2B SaaS.
- A strong track record of building or scaling BDR/SDR teams and outbound pipeline generation.
- Experience designing targeted outbound campaigns and account-based prospecting strategies.
- A strong commercial mindset with the ability to connect outbound activity to pipeline and revenue outcomes.
- Experience managing first-line sales leaders or SDR/BDR managers.
- A data-driven approach with strong understanding of CRM reporting, pipeline metrics and conversion analysis.
- Excellent leadership and coaching capability, with experience building high-performing teams.
- A strong cross-functional collaborator, particularly with Sales and Marketing teams.
- Clear and confident communicator comfortable operating with senior leadership.
- A builder's mindset, able to create structure, processes and scalable growth frameworks.
Why work with us?
As a forward-thinking, collaborative company, we combine drive, energy, and ambition with a friendly, supportive culture that encourages everyone to do their best work. Having recently secured a €60M investment, it’s an exciting time to join AccountsIQ. With a strong focus on growth and expansion, we’re poised to elevate both the AccountsIQ product and the level of service we provide to our customers.
Some of our perks
- 28 days annual leave + bank holidays + your birthday off
- Hybrid working
- Working from abroad - up to 6 weeks per calendar year
- Private Health Insurance
- 5% Pension contribution
- Life Assurance - 4 x Salary
- Income Benefit
- Wellbeing initiatives
Head of Sales Development employer: AccountsIQ
Contact Detail:
AccountsIQ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales Development
✨Tip Number 1
Network like a pro! Reach out to current employees at AccountsIQ on LinkedIn. Ask them about their experiences and any tips they might have for landing the Head of Sales Development role. Personal connections can give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by understanding the company's products inside out. Dive into AccountsIQ and ExpenseIn, and think about how your experience aligns with their mission. Show us you’re not just another candidate; demonstrate your passion for their tech and how you can contribute to their growth.
✨Tip Number 3
Practice your pitch! You’ll need to articulate your vision for the outbound sales development strategy clearly. Think about how you would approach ICP targeting and campaign frameworks. We want to see your strategic thinking in action, so rehearse your ideas until they flow naturally.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the AccountsIQ team. Let’s make this happen together!
We think you need these skills to ace Head of Sales Development
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Sales Development role. Highlight your experience in B2B SaaS and any leadership roles you've held. We want to see how your skills align with our mission at AccountsIQ!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about sales development and how you can contribute to our growth. Be sure to mention specific strategies you've implemented in the past.
Showcase Your Data-Driven Mindset: Since we value a data-driven approach, include examples of how you've used metrics to drive sales performance. This will show us that you understand the importance of analytics in scaling outbound pipeline generation.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at AccountsIQ
✨Know Your Products Inside Out
Before the interview, make sure you have a solid understanding of AccountsIQ and ExpenseIn. Familiarise yourself with their features, benefits, and how they stand out in the market. This will not only help you answer questions confidently but also demonstrate your genuine interest in the role.
✨Showcase Your Leadership Experience
As the Head of Sales Development, you'll be leading teams and driving strategies. Prepare specific examples from your past roles where you've successfully built or scaled BDR/SDR teams. Highlight your leadership style and how you've fostered high performance within your teams.
✨Prepare for Data-Driven Discussions
Since the role requires a strong data-driven approach, brush up on your knowledge of CRM reporting and pipeline metrics. Be ready to discuss how you've used data to inform your sales strategies and improve outcomes in previous positions.
✨Align with Company Culture
AccountsIQ values collaboration and a supportive culture. During the interview, express how your personal values align with theirs. Share examples of how you've worked cross-functionally with marketing and sales teams to achieve common goals, showcasing your ability to fit into their team dynamic.