At a Glance
- Tasks: Lead B2B marketing strategy and execution for a leading online CPD platform.
- Company: Join a trusted name in accounting with a collaborative and supportive team.
- Benefits: Enjoy a competitive salary, hybrid work, and the chance to shape your own function.
- Other info: Opportunity for career growth in a dynamic and innovative environment.
- Why this job: Make a real impact in a growing business while working with talented professionals.
- Qualifications: Seven years of B2B marketing experience and a proven track record required.
The predicted salary is between 45000 - 45000 £ per year.
We know what great looks like. Do you? AccountingCPD is one of the leading online CPD platforms for accounting professionals; and we're growing. We're looking for a B2B Marketing Manager who loves the freedom to lead, works brilliantly alongside collaborative and curious minds, and understands exactly how great marketing drives business growth. This is a role for someone who's ready to own it from day one.
What you'll be doing
- You'll lead B2B marketing strategy and execution for AccountingCPD; building quarterly plans, breaking them into scheduled tasks, and driving execution whilst keeping a close eye on performance data across every activity.
- You'll translate strategy into action, digital into physical and back again, and present your thinking (in summary or in detail) clearly and at short notice.
- You'll plan and potentially host events.
- You'll work across CRM platforms, automation tools, and whatever the digital landscape throws at you, making confident calls on what's possible and then making it happen.
- You'll work within an eight-person marketing team that operates across both B2B and B2C, reporting directly to the Marketing Director.
- You'll be working alongside a talented team, with the opportunity to build and lead your own B2B function as the business grows.
What we're looking for
- You have at least seven years of B2B marketing experience and a track record that proves it.
- You've built plans, executed them, measured them, and stood in front of people to defend them with data.
- You think in systems. When someone asks you whether something is possible with the tools available, you can give a confident, reasoned answer on the spot (and then go and build it).
- WordPress, Zapier, CRM platforms, and marketing automation are tools you're already at home with. You don't just use them, you design with them.
- You're as comfortable in a room full of people as you are in a spreadsheet. Events don't intimidate you. Data doesn't intimidate you. Presenting to senior stakeholders doesn't intimidate you.
- Commercially, you get it. You know which activities move the needle, you prioritise with purpose, and you back every decision with clarity and evidence.
- And beyond all of that, you're someone the team will look up to. Not because of your title, but because of how you show up.
This role is probably not for you if:
- You've spent most of your career in sales, events, or a single-channel specialism. We respect those backgrounds enormously; they're just not what this particular role needs.
What we offer
- A starting salary of £45,000, a hybrid working arrangement built around the team rather than a rigid policy, a supportive team of true professionals, and a genuine opportunity to shape and grow the B2B function of a business that's been trusted by accounting professionals for over fifteen years.
If this sounds like the role you've been waiting for, we'd love to hear from you.
B2B Marketing Manager in Slough employer: AccountingCPD
At AccountingCPD, we pride ourselves on being a leading online CPD platform for accounting professionals, offering a dynamic and supportive work environment in London. As a B2B Marketing Manager, you'll enjoy the freedom to lead innovative marketing strategies while collaborating with a talented team, all within a hybrid working model that prioritises flexibility and employee well-being. With opportunities for professional growth and the chance to shape the future of our B2B function, this is an excellent place for those looking to make a meaningful impact in their career.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager in Slough
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your B2B marketing projects. This is your chance to shine and demonstrate how you’ve driven growth in past roles.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss your strategies, successes, and how you measure performance. Remember, confidence is key, so own your achievements!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at AccountingCPD.
We think you need these skills to ace B2B Marketing Manager in Slough
Some tips for your application 🫡
Show Us Your B2B Marketing Experience:Make sure to highlight your seven years of B2B marketing experience in your application. We want to see how you've built and executed plans, and how you've used data to back up your decisions. This is your chance to shine!
Be Confident with Tools:Let us know about your familiarity with tools like WordPress, Zapier, and CRM platforms. We love candidates who can not only use these tools but also design with them. Share specific examples of how you've made things happen using these technologies.
Communicate Clearly:Your ability to present ideas clearly is key for this role. Whether it's in writing or during a presentation, show us how you can translate complex strategies into simple, actionable tasks. We appreciate clarity and confidence!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. We can't wait to hear from you!
How to prepare for a job interview at AccountingCPD
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, how you've measured their success, and what tools you've used. This will show that you not only understand the theory but also have practical experience.
✨Prepare for Data-Driven Discussions
Since this role involves presenting data and making decisions based on it, be prepared to discuss how you've used data to drive marketing decisions. Bring examples of reports or metrics you've worked with, and be ready to explain how they influenced your strategies.
✨Showcase Your Event Planning Skills
Events are a key part of this role, so think about any events you've planned or hosted in the past. Be ready to talk about your approach to event marketing, how you measure success, and any challenges you've faced. This will demonstrate your capability to handle this aspect of the job.
✨Demonstrate Leadership and Collaboration
This position requires someone who can lead and inspire a team. Think of examples where you've taken charge of a project or collaborated effectively with others. Highlight your leadership style and how you motivate those around you, as this will resonate well with the hiring team.
