At a Glance
- Tasks: Lead B2B marketing strategy and execution for a leading online CPD platform.
- Company: Join a trusted name in accounting with a collaborative and supportive team.
- Benefits: Competitive salary, hybrid work, and opportunities to shape your career.
- Other info: Dynamic environment with a chance to work alongside talented professionals.
- Why this job: Make a real impact in a growing business and lead your own B2B function.
- Qualifications: Seven years of B2B marketing experience and strong data-driven decision-making skills.
The predicted salary is between 45000 - 45000 £ per year.
We know what great looks like. Do you? AccountingCPD is one of the leading online CPD platforms for accounting professionals; and we're growing. We're looking for a B2B Marketing Manager who loves the freedom to lead, works brilliantly alongside collaborative and curious minds, and understands exactly how great marketing drives business growth. This is a role for someone who's ready to own it from day one.
What you'll be doing
- You'll lead B2B marketing strategy and execution for AccountingCPD; building quarterly plans, breaking them into scheduled tasks, and driving execution whilst keeping a close eye on performance data across every activity.
- You'll translate strategy into action, digital into physical and back again, and present your thinking (in summary or in detail) clearly and at short notice.
- You'll plan and potentially host events.
- You'll work across CRM platforms, automation tools, and whatever the digital landscape throws at you, making confident calls on what's possible and then making it happen.
- You'll work within an eight-person marketing team that operates across both B2B and B2C, reporting directly to the Marketing Director.
- You'll be working alongside a talented team, with the opportunity to build and lead your own B2B function as the business grows.
What we're looking for
- You have at least seven years of B2B marketing experience and a track record that proves it. Not in an adjacent field, in B2B marketing specifically. You've built plans, executed them, measured them, and stood in front of people to defend them with data.
- You think in systems. When someone asks you whether something is possible with the tools available, you can give a confident, reasoned answer on the spot (and then go and build it). WordPress, Zapier, CRM platforms, and marketing automation are tools you're already at home with. You don't just use them, you design with them.
- You're as comfortable in a room full of people as you are in a spreadsheet. Events don't intimidate you. Data doesn't intimidate you. Presenting to senior stakeholders doesn't intimidate you.
- Commercially, you get it. You know which activities move the needle, you prioritise with purpose, and you back every decision with clarity and evidence.
- And beyond all of that, you're someone the team will look up to. Not because of your title, but because of how you show up.
This role is probably not for you if: You've spent most of your career in sales, events, or a single-channel specialism. We respect those backgrounds enormously; they're just not what this particular role needs.
What we offer
- A starting salary of £45,000, a hybrid working arrangement built around the team rather than a rigid policy, a supportive team of true professionals, and a genuine opportunity to shape and grow the B2B function of a business that's been trusted by accounting professionals for over fifteen years.
If this sounds like the role you've been waiting for, we'd love to hear from you.
B2B Marketing Manager in London employer: AccountingCPD
At AccountingCPD, we pride ourselves on being a leading online CPD platform for accounting professionals, offering a dynamic and supportive work environment in London. As a B2B Marketing Manager, you'll enjoy the freedom to lead innovative marketing strategies while collaborating with a talented team, all within a hybrid working model that prioritises flexibility and employee well-being. With opportunities for professional growth and the chance to shape the future of our B2B function, this is an exciting role for those looking to make a meaningful impact in a thriving company.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your B2B marketing achievements. This is your chance to shine and demonstrate how you can drive business growth.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss your past campaigns, the data behind them, and how you can translate strategy into action. Confidence is key!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at AccountingCPD.
We think you need these skills to ace B2B Marketing Manager in London
Some tips for your application 🫡
Show Us Your B2B Marketing Skills:Make sure to highlight your specific B2B marketing experience in your application. We want to see how you've built and executed plans, and how you've used data to back up your decisions. This is your chance to shine!
Be Clear and Concise:When writing your application, keep it straightforward. We appreciate clarity, so make sure your thoughts are well-organised and easy to follow. Remember, you might need to present your ideas clearly in this role, so start now!
Tailor Your Application:Don’t just send a generic application. Tailor it to us and the role! Mention specific tools and strategies you’ve used that align with what we’re looking for. Show us why you’re the perfect fit for our team.
Apply Through Our Website:We encourage you to apply through our website. It’s the best way for us to receive your application and ensures you don’t miss any important details about the role. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at AccountingCPD
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, how you've measured their success, and what tools you've used. This will show that you not only understand the theory but also have practical experience.
✨Prepare to Present with Confidence
Since you'll be presenting your ideas to senior stakeholders, practice summarising your thoughts clearly and concisely. Consider preparing a mini-presentation on a past project or strategy you've executed. This will demonstrate your ability to communicate effectively and think on your feet.
✨Familiarise Yourself with Their Tools
Get to know the CRM platforms and marketing automation tools mentioned in the job description. If you have experience with WordPress, Zapier, or similar tools, be prepared to discuss how you've used them to drive marketing success. Showing familiarity with their tech stack can give you an edge.
✨Show Your Leadership Potential
This role involves leading a B2B function, so be ready to talk about your leadership style and how you've motivated teams in the past. Share examples of how you've collaborated with others and driven projects forward. Highlighting your ability to inspire and guide a team will resonate well with the interviewers.
