At a Glance
- Tasks: Lead B2B marketing strategy and execution for a leading online CPD platform.
- Company: Join AccountingCPD, a trusted name in the accounting profession.
- Benefits: Enjoy a competitive salary, hybrid work, and a supportive team environment.
- Other info: Opportunity to lead your own B2B function as the business expands.
- Why this job: Shape and grow the B2B function in a dynamic and collaborative setting.
- Qualifications: Seven years of B2B marketing experience and a proven track record.
The predicted salary is between 45000 - 45000 £ per year.
We know what great looks like. Do you? AccountingCPD is one of the leading online CPD platforms for accounting professionals; and we're growing. We're looking for a B2B Marketing Manager who loves the freedom to lead, works brilliantly alongside collaborative and curious minds, and understands exactly how great marketing drives business growth. This is a role for someone who's ready to own it from day one.
What you'll be doing
- You'll lead B2B marketing strategy and execution for AccountingCPD; building quarterly plans, breaking them into scheduled tasks, and driving execution whilst keeping a close eye on performance data across every activity.
- You'll translate strategy into action, digital into physical and back again, and present your thinking (in summary or in detail) clearly and at short notice.
- You'll plan and potentially host events.
- You'll work across CRM platforms, automation tools, and whatever the digital landscape throws at you, making confident calls on what's possible and then making it happen.
- You'll work within an eight-person marketing team that operates across both B2B and B2C, reporting directly to the Marketing Director.
- You'll be working alongside a talented team, with the opportunity to build and lead your own B2B function as the business grows.
What we're looking for
- You have at least seven years of B2B marketing experience and a track record that proves it.
- Not in an adjacent field, in B2B marketing specifically.
- You've built plans, executed them, measured them, and stood in front of people to defend them with data.
- You think in systems.
- When someone asks you whether something is possible with the tools available, you can give a confident, reasoned answer on the spot (and then go and build it).
- WordPress, Zapier, CRM platforms, and marketing automation are tools you're already at home with.
- You don't just use them, you design with them.
- You're as comfortable in a room full of people as you are in a spreadsheet.
- Events don't intimidate you.
- Data doesn't intimidate you.
- Presenting to senior stakeholders doesn't intimidate you.
- Commercially, you get it.
- You know which activities move the needle, you prioritise with purpose, and you back every decision with clarity and evidence.
- And beyond all of that, you're someone the team will look up to. Not because of your title, but because of how you show up.
This role is probably not for you if:
- You've spent most of your career in sales, events, or a single-channel specialism. We respect those backgrounds enormously; they're just not what this particular role needs.
What we offer
- A starting salary of £45,000, a hybrid working arrangement built around the team rather than a rigid policy, a supportive team of true professionals, and a genuine opportunity to shape and grow the B2B function of a business that's been trusted by accounting professionals for over fifteen years.
If this sounds like the role you've been waiting for, we'd love to hear from you.
B2B Marketing Manager employer: AccountingCPD
At AccountingCPD, we pride ourselves on being a leading online CPD platform for accounting professionals, offering a dynamic and supportive work environment in London. As a B2B Marketing Manager, you'll enjoy the freedom to lead innovative marketing strategies while collaborating with a talented team, all within a hybrid working model that prioritises flexibility and employee well-being. With a strong focus on professional growth and the opportunity to shape our B2B function, we are committed to fostering a culture of excellence and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your B2B marketing projects. This is your chance to demonstrate how you've driven growth and made an impact in previous roles.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss your strategies, successes, and how you measure performance. Remember, confidence is key, so own your achievements!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team at AccountingCPD.
We think you need these skills to ace B2B Marketing Manager
Some tips for your application 🫡
Show Your B2B Marketing Experience:Make sure to highlight your seven years of B2B marketing experience right from the start. We want to see how you've built and executed plans, and how you've used data to back up your decisions. This is your chance to shine!
Be Confident with Tools:We love a candidate who knows their way around WordPress, Zapier, and CRM platforms. Don’t just mention them; tell us how you’ve designed and implemented strategies using these tools. Show us you can make confident calls on what's possible!
Present Your Ideas Clearly:Since you'll be presenting to senior stakeholders, practice summarising your thoughts clearly and concisely. We appreciate candidates who can communicate complex ideas simply, so don’t shy away from showcasing your presentation skills in your application.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at AccountingCPD
✨Know Your B2B Marketing Inside Out
Make sure you can talk confidently about your past B2B marketing experiences. Prepare specific examples of strategies you've implemented, how you measured their success, and the data that backed your decisions. This will show that you not only understand the theory but have practical experience to back it up.
✨Master the Tools of the Trade
Familiarise yourself with the tools mentioned in the job description, like WordPress, Zapier, and CRM platforms. Be ready to discuss how you've used these tools in your previous roles to drive marketing success. If you can share a specific project where you designed a solution using these tools, even better!
✨Prepare for Data-Driven Discussions
Since this role involves a lot of data analysis, be prepared to discuss how you've used data to inform your marketing strategies. Think of examples where you had to defend your plans with data in front of stakeholders. This will demonstrate your analytical skills and your ability to communicate effectively.
✨Show Your Leadership Potential
This position requires someone who can lead and inspire a team. Think about times when you've taken charge of a project or mentored others. Be ready to share these experiences and how they shaped your leadership style. Highlighting your collaborative spirit will resonate well with the team-oriented culture they’re looking for.
