Sales Manager (Conference & Events) in London

The Mercure & Ibis London Earls Court hotel is a newly renovated property in Southwest London, comprising a total of 508 keys across two distinct brands within Accor, Mercure & Ibis. The London Suite is the main ballroom for all types of events, extremely versatile and plays a pivotal role in the property’s overall performance. It is divisible into nine separate meeting rooms, which can accommodate up to 1,200 guests. The F&B outlets in the property have been created by PARIS SOCIETY. Barnaby’s is perfect for social events and can be semi or completely privatised for groups, events or additional catering/meeting space for larger residential bookings and functions.

Our promise is caring and impeccable service. We nurture real passion for service and achievement beyond limits.

The Pro-active Sales Manager is responsible for driving new business and growing market share across corporate, residential MICE, meetings, conferences and group segments. This is a highly proactive role focused on identifying, developing and converting new business opportunities into long-term, profitable partnerships.

The role has a strong emphasis on generating residential MICE business, corporate group demand and event-led bedroom revenue, while developing strategic relationships with corporate clients, agencies, travel management companies (TMCs), event organisers and key industry partners. The successful candidate will actively contribute to the hotel's commercial strategy, delivering revenue across bedrooms, meeting and event space, food & beverage and ancillary services.

• Business Development & Proactive Sales: Proactively generate new business for the hotel, focusing on residential MICE opportunities combining meeting and event space, accommodation, food & beverage and ancillary revenue.
• Identify, research, qualify and secure new corporate accounts, agencies, TMCs, event organisers, associations and key decision-makers across domestic and international markets.
• Target and develop residential MICE opportunities across corporate meetings, conferences, training events, healthcare, pharmaceutical, association, exhibition, incentive, sports and agency-led business.
• Build and maintain a strong pipeline of qualified opportunities across residential conferences, meetings, corporate groups, event-led bedroom blocks and strategic corporate accounts.
• Develop new local and national corporate business capable of generating transient, group and meetings revenue.

• Corporate Account Management: Develop strategic relationships with preferred MICE partners, corporate clients, agencies, TMCs and key bookers to increase market share and long-term account production.
• Manage and grow an allocated portfolio of key corporate and agency accounts through structured account plans and regular client engagement.

• Meetings, Conferences & Events: Promote the hotel's extensive conference facilities for meetings, residential conferences, exhibitions, training events, gala dinners, product launches and corporate events.
• Position the hotel as a leading residential conference venue within West London and the wider London market.
• Maximise revenue opportunities across bedrooms, meeting space, food & beverage, AV services and all ancillary revenue streams.

• Sales Activity & Market Development: Plan and execute proactive sales activity including client appointments, sales calls, LinkedIn prospecting, networking events, industry exhibitions, sales missions, hotel show rounds, client entertainment, and market research.
• Analyse competitor activity and identify opportunities to increase market share through targeted sales initiatives.
• Understand local demand generators, business trends and market intelligence to influence commercial decisions.

• Commercial Performance: Work closely with the Director of Sales & Marketing, Revenue Manager and Groups & Events team to identify need periods, target segments and tactical sales opportunities.
• Support pricing strategies through effective account management and market intelligence.
• Produce accurate sales forecasts, pipeline reports and business development plans.

• Relationship Management: Build long-term relationships with corporate travel buyers, procurement teams, event planners, agencies and meeting organisers.
• Conduct regular account reviews and business development meetings.
• Represent the hotel at trade shows, networking events and client hospitality functions.

• Administration & CRM: Maintain accurate account plans, client records, sales activity and pipeline updates within the hotel's CRM and sales systems.
• Record proactive sales activity, corporate opportunities, MICE enquiries, TMC production and account performance.
• Prepare weekly and monthly activity reports, production analysis and revenue forecasts.

Hotel Sales experience (Ideally from large volume led hotel with large M & E operation) ~ Reporting & Prior team management ~ Competent financial acumen e.g. Commercial Mind-set ~ Employee benefit card offering discounted rates at Accor worldwide ~ Free and delicious meal breaks on duty ~ Friends & Family discounts ~ 50% food discounts in our restaurants ~ Pension Scheme ~ Eye Test Vouchers ~ Staff Uniforms Provided ~ Opportunity to develop your talent and grow within your property and across the world!