Group & Events Sales Executive in London

Company Description
At Sofitel London St James, we redefine luxury by treating a stay as more than just a temporary pause—it's an opportunity for guests to fall in love with a unique blend of refined luxury and playful indulgence. Our commitment to excellence transcends the ordinary, and we invite you to join a team that specialises in transforming stays into enchanting tales. We take immense pride in creating a playfully elegant and meaningful experience for both our guests and ourselves. Our commitment to fostering a workplace culture that values diversity, encourages professional growth, and recognises individual contributions ensures that each team member feels appreciated and empowered in their role. Apply now to embark on a career that transcends expectations and celebrates the art of hospitality.

Job Description
Under the guidance of the Director of Commercial and Wellness, you will be responsible for coordinating all incoming Groups & Events enquiries. You will deliver an exceptional, personalised service with meticulous attention to detail, ensuring an outstanding client experience at every stage. This role requires a strong sales mindset, including the effective handling of group and event enquiries, preparation of tailored proposals, negotiation, conversion of business opportunities, and optimisation of revenue and profitability.

Key Responsibilities

• Demonstrate a thorough understanding of the Groups & Events Sales strategy and ensure its consistent and effective implementation.
• Proactively drive sales through persistence, initiative, and strong negotiation skills to secure new business and improve conversion rates.
• Maximise revenue opportunities through strategic selling of guest rooms and event spaces.
• Conduct site inspections and host prospective clients, including walk-in enquiries.
• Prepare and issue contracts and pro-forma invoices, and manage follow-up on deposits and final payments.
• Review and verify billing within Opera, issue final invoices, and gather post-event client feedback.
• Accurately maintain all client interactions, accounts, and activities within Delphi.
• Prepare detailed Booking Event Orders (BEOs), including floor plans, menus, signage, and all relevant documentation to ensure clear communication of client requirements.
• Ensure timely completion and distribution of BEOs, including communication of any last-minute updates to relevant departments.
• Produce weekly forecasts and review performance with the Groups & Events Sales Manager.
• Support financial processes, including purchase orders (POs) and commission accruals.
• Contribute to the development of Standard Operating Procedures (SOPs) and support team training initiatives.
• Prepare and review month-end reports with the Groups & Events Sales Manager.
• Liaise with external suppliers to ensure seamless event delivery.
• Work closely with operational teams to ensure successful execution of all events.
• Participate in weekly Groups & Events meetings and lead them when required.

Qualifications

• Previous experience in a Groups & Events, Sales, or Hospitality role, ideally within a luxury hotel environment.
• Proven ability to convert enquiries into confirmed business and meet or exceed revenue targets.
• Strong commercial awareness with a proactive and results-driven approach.
• Excellent communication and interpersonal skills, with the ability to build lasting client relationships.
• High level of organisation and attention to detail, with the ability to manage multiple priorities effectively.
• Confident in negotiation and closing sales opportunities.
• Experience using hotel systems such as Opera and Delphi (or similar CRM systems) is highly desirable.
• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint).
• A collaborative team player with the ability to work cross-functionally with operational departments.
• Flexibility to adapt to a fast-paced, dynamic environment.
• Passion for delivering exceptional service in line with luxury hospitality standards.

Additional Information

• Competitive Salary, departmental incentives, service charge and a loyalty bonus of £1,300 per year.
• Employee Benefit Card – Discounted rates at Accor properties worldwide.
• Free Stays in the UK or Ireland (4 nights/year) – Create unforgettable memories with your loved ones.
• Sofitel Experience – Enjoy a luxurious night at our hotel, complete with a delightful breakfast.
• Complimentary Meals While on Duty.
• Special Rates in F&B, Rooms & Spa – Treat yourself to luxury at unbeatable prices.
• Be Part of the Largest Hospitality Group in Europe.
• Exceptional Training and Development Opportunities through Apprenticeship Program.
• Global Growth Opportunities.
• Employee Assistance Program with 24/7 GP Access – Your well-being is our priority.
• Social Events and Activities.

Bring passion and dedication to excellence, and we will recognise your contribution with a variety of benefits, rewards and development opportunities. We also offer a range of wellbeing initiatives, including apps with content to help you feel at your best. Join us, and you can thrive as an individual as well as being part of a supportive and inclusive team.