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For Companies At a Glance
- Tasks: Lead digital engagement strategies and enhance online customer experiences.
- Company: Accord Healthcare is a rapidly growing pharmaceutical company with a global reach.
- Benefits: Enjoy a competitive salary, 25 days holiday, pension scheme, and ongoing training.
- Why this job: Make a real impact in healthcare while working in a dynamic and supportive environment.
- Qualifications: Experience in digital marketing, data analysis, and CRM platforms is essential.
- Other info: Join a diverse team committed to improving patient outcomes worldwide.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a commercially minded and driven Digital Customer Engagement Manager, to work closely with our UK Generics team including the Sales, Marketing, Business Information and Salesforce Effectiveness teams, to identify opportunities through data and to create and execute customer engagement strategy plans. Working with Senior Brand Managers, you’ll develop, deploy and measure performance on new interaction and engagement strategies, enhance our online presence and the overall digital experience for our customers, and help shape our e-commerce offer.
Responsible for overseeing all digital platforms under the remit of the UK Generics team, you’ll ensure the effective day-to-day management and maintenance of the content and journeys across our websites (working with team members to deliver effective content and campaigns alongside our relevant agency partners).
If you have a passion for digital marketing in healthcare, good project management skills, the ability to identify opportunities through data, and you want to make a difference in people’s lives, then this is an exciting opportunity for you. Apply today and join our team of dedicated professionals who are committed to improving patient outcomes and customer satisfaction.
The Person
- Strong understanding of multichannel and omnichannel strategies, journeys and customer profiles.
- Proven track record of successfully managing digital marketing campaigns and projects, ideally in the pharmaceutical industry.
- Strong experience of finding opportunities in data and using data and insights to develop segmentation plans.
- Experience with CRM platforms (e.g. Salesforce), marketing automation tools, analytics platforms (e.g. Google Analytics).
- Flexible, organised with high levels of planning and organisation.
- Excellent interpersonal and communication skills.
- Ability to work as part of a team as well as being self-motivated.
- Ability to work in a fast-paced environment and manage multiple priorities.
- Willingness to take initiative and become directly involved in planning, problem solving and execution of work in a team environment.
- Anticipate future industry trends and opportunities, proactively develop plans to address these and communicate them to senior management.
- Good understanding of online data protection obligations and the ABPI code (ABPI qualification completed or would be completed within 6 months).
- Experience of working on e-commerce / shopify websites, desirable but not essential.
The Rewards
In return, we offer a competitive salary package, pension scheme, 25 days’ holiday per year (pro rata) and offer a range of other benefits to support our team. Not to mention the opportunity to be part of a progressive and expanding business with increasing global reach, and the support of ongoing training and development.
How to Apply
If you possess the experience, passion and ability to make this role a success then we would love to hear from you. Please send your CV with covering letter to careers@accord-healthcare.com by the 30th June 2025.
A Bit About Us
Accord Healthcare is one of the fastest growing pharmaceutical companies in Europe. Accord has one of the largest market footprints of any European generic and biosimilars companies selling generic medicines in over 80 countries around the world. This global footprint enables us to deliver vital, affordable medicines to national health systems supporting healthcare professionals to transform patient lives worldwide. The approach of Accord is agile and inventive, always seeking to improve products and patients’ access to them. Accord are driven to think differently and deliver more for the benefit of patients worldwide. To continue our growth, we’re looking for the best and brightest technical minds and forward-thinking business professionals. Keeping our people at the heart of all we do, we offer rewarding opportunities for those looking for continued personal and professional growth, investing in training and development tailored to each individual’s focus. So, if you’re looking for an inclusive company to take your career to the next level, you’re certainly in the right place. Come and join us to make it better.
All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Digital Customer Engagement Manager employer: Accord Healthcare
Contact Detail:
Accord Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Customer Engagement Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the healthcare sector. Understanding how digital engagement strategies are evolving will help you speak confidently about your ideas during interviews.
✨Tip Number 2
Network with professionals in the pharmaceutical industry, particularly those involved in digital marketing. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Being able to discuss specific metrics and outcomes will demonstrate your capability to identify opportunities through data.
✨Tip Number 4
Research Accord Healthcare's current digital presence and think of innovative ways to enhance their online engagement. Presenting these ideas during your interview can set you apart as a proactive candidate who is genuinely interested in the role.
We think you need these skills to ace Digital Customer Engagement Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly within the pharmaceutical industry. Emphasise your skills in managing digital campaigns and using data to drive customer engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing in healthcare. Discuss specific examples of how you've successfully managed projects or campaigns, and how you can contribute to Accord Healthcare's goals.
Showcase Your Data Skills: Since the role requires identifying opportunities through data, include examples of how you've used data analytics tools (like Google Analytics) to inform your marketing strategies. This will demonstrate your ability to meet the job requirements.
Highlight Team Collaboration: Mention your experience working in teams, especially in fast-paced environments. Provide examples of how you've collaborated with different departments to achieve common goals, as this is crucial for the role at Accord Healthcare.
How to prepare for a job interview at Accord Healthcare
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience in managing digital marketing campaigns, especially within the pharmaceutical industry. Be prepared to discuss specific projects you've worked on and the results achieved, as this will demonstrate your capability to drive customer engagement.
✨Demonstrate Data-Driven Decision Making
Since the role involves identifying opportunities through data, come equipped with examples of how you've used data analytics to inform your strategies. Discuss any tools you've used, like Google Analytics or CRM platforms, and how they helped you optimise customer journeys.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to manage multiple priorities in a fast-paced environment. Think of scenarios where you've had to adapt quickly or lead a project under tight deadlines, and be ready to share those experiences.
✨Understand the Company and Industry Trends
Research Accord Healthcare and its position in the pharmaceutical market. Familiarise yourself with current trends in digital customer engagement and e-commerce within healthcare. This knowledge will show your genuine interest in the company and the role, making you a more compelling candidate.
