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- Tasks: Lead brand strategy and integrated marketing plans for The Hoxton and Working from_.
- Company: Join Ennismore, a dynamic company with a passion for hospitality and brand growth.
- Benefits: Enjoy 25 days holiday, health cash plan, discounts, and enhanced family leave.
- Why this job: Be a key player in shaping global brands and driving cultural relevance.
- Qualifications: Proven experience in brand building, strategic thinking, and excellent communication skills.
- Other info: Collaborative environment where creativity thrives and every voice matters.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for an ambitious Senior Brand Marketing Director to lead The Hoxton, Working from_ and Special Projects as part of the European Brand team at Ennismore. This is an exciting role in our growing company. Based in London and reporting into Chief Brand & Culture Officer, this role will set the Global vision for the Hoxton & Working from_ while leading the integrated marketing plans for the European properties developing culturally relevant annual brand marketing plans that drive both brand love and commercial needs.
You will get the opportunity to work on special projects ranging from developing new brands or products to leading multi-brand projects supporting our brand visibility on key commercial platforms and partners. We’ve got lots of ambition to grow our brands globally and appeal to new audiences, and you will be an integral part of driving this.
What you’ll do in the role...
- Develop the brand strategy ensuring we have a distinct point of view and deliver innovative communications and activations.
- Have a deep understanding of lifestyle communities and drive insightful ideas and opportunities that build cultural relevance.
- Lead an integrated team across content, social, graphics, entertainment and PR creating an inspiring environment.
- Own the relationships with all Hoxton European property marketing teams and GMs ensuring strategic plans deliver on brand and commercial objectives.
- Work with commercial teams to drive revenue, manage budgets, set metrics and assess data and effectiveness of plans.
- Define the brand experience and standards with operations teams ensuring they are brought to life at every guest touch point.
- Work closely with our in-house graphics team and design partners ensuring clear and inspiring briefs.
- Build process to drive structure and organization while being flexible in a fast-paced environment.
What we’re looking for...
- A passionate brand guardian who cares about every creative detail with no compromise.
- A strategic thinker with strong commercial acumen and a track record in building brands and delivering high growth.
- A great communicator with stakeholders across the business at all levels.
- Someone who is naturally curious and wants to challenge the status quo.
- Super organised and able to manage competing priorities.
- Genuinely interested in the hospitality industry.
- Proactive and able to work independently but enjoys collaboration.
- Willing to try new things and be part of a supportive team.
What’s in it for you...
- 25 days holiday (and bank holidays), pension and life insurance.
- A health cash plan to support your physical & mental wellbeing.
- Excellent discounts across the entire Ennismore group.
- Extra time off to volunteer with partner charities.
- Cycle to work scheme.
- Enhanced Family Leave Nursery Scheme.
- Salary Sacrifice for working parents.
Senior Brand Marketing Director employer: AccorCorpo
Contact Detail:
AccorCorpo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether it's through interviews or casual chats, let your passion for brand marketing shine through. Share your ideas and experiences that align with their vision.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Tailor your message to show how you can contribute to their brand strategy and growth.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in brand marketing and hospitality. This will not only make you more appealing to employers but also give you great talking points during interviews. Plus, we encourage you to apply through our website for the best opportunities!
We think you need these skills to ace Senior Brand Marketing Director
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for brand marketing shine through. We want to see your enthusiasm for building brands with purpose and how you can bring creative storytelling to life.
Tailor Your Experience: Make sure to highlight your relevant experience in brand strategy and integrated marketing plans. We’re looking for someone who understands lifestyle communities, so share examples that demonstrate your insights and innovative ideas.
Be Clear and Inspiring: Your application should reflect clarity and inspiration. Just like we expect from our briefs, ensure your writing is engaging and showcases your ability to communicate effectively with stakeholders at all levels.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at AccorCorpo
✨Know Your Brands Inside Out
Before the interview, dive deep into The Hoxton and Working from_ brands. Understand their values, target audiences, and recent campaigns. This will help you articulate how your vision aligns with theirs and show that you're genuinely interested in their brand story.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed brand strategies in the past. Highlight your ability to balance creativity with commercial objectives, as this role requires a strategic leader who can drive growth while maintaining brand integrity.
✨Engage with Cultural Relevance
Be ready to talk about how you’ve tapped into lifestyle communities and cultural trends in your previous roles. Share insights on how you can create culturally relevant marketing plans that resonate with diverse audiences, which is crucial for this position.
✨Demonstrate Collaborative Spirit
This role involves leading an integrated team, so be prepared to discuss how you foster collaboration and inspire creativity among team members. Share examples of how you've successfully managed cross-functional teams and driven projects to completion in a fast-paced environment.
