Content Manager Commercial and Sales Europe & North Africa - Maternity Cover

Would you like to work for a company where hospitality is a work of heart, and you can be all you are? Our purpose is to pioneer the art of responsible hospitality, connecting cultures with heartfelt care. With over 330,000 hospitality experts in more than 40+ hotel brands, we nurture a real passion for service and achievement beyond limits. Join a dynamic and collaborative environment where agility, creativity, and performance are key.

The Content Manager Commercial and Sales coordinates and produces content for the Commercial department and B2B Sales across all segments and channels for ENA PME scope. The role requires strong organisational skills, strategic vision, and a communication driven mindset. The Content Manager ensures all content supports the Commercial and Sales business needs, aligns with the ENA communications strategy and voice, and is tailored to Accor’s diverse audiences.

• Content Strategy Development: Design and implement a robust content strategy that supports internal and external business objectives of the Commercial and Sales departments.
• Content Creation and Repurposing: Collaborate with Commercial and Sales leads and key stakeholders to prepare key messaging, content opportunities, speaking points, events, and internal/external communication campaigns.
• Upskill Stakeholders: Train and support key content contributors within the Commercial and Sales teams by applying Communication Department best practices to enhance the quality of internal and external communication.
• Centralize Content: Gather and centralize relevant content from Commercial and Sales teams within the ENA PME scope; ensure proper channel selection, tone, and voice application.
• Content Calendar Management: Maintain a comprehensive content calendar for the Commercial and Sales departments, identify key opportunities and topics, track content progress, and ensure timely delivery and distribution.
• Content Management: Review all content to ensure it is optimised for channel specifications and audience preferences, including tone, messaging, and compliance with company guidelines. Ensure 360° communications audience and prioritisation mindset.
• Channel Management: Create, manage, and distribute the Commercial newsletter to drive awareness and action of Commercial and Sales topics among ENA PME hotels. Oversee content strategy, planning, and execution to ensure consistent and timely communication.
• Content Library: Build and maintain content library with key facts and figures related to Commercial and Sales topics for internal and external use.
• Social Media C‑Profiling: Contribute to the ENA PME Social Media C‑profiling strategy for Commercial and Sales profiles.
• Strategic Planning and Influence: Contribute to ENA Communications master planning to ensure consistent, aligned messaging across all channels, increasing visibility and impact for the department.
• Content Collaboration and Cross‑Functional Alignment: Work closely with other content managers, communications colleagues, and relevant departments to ensure content supports broader business objectives.
• Content Performance Analysis: Monitor the performance of communication campaigns using existing or new measurement tools (e.g., Seino for the Commercial Accelerator). Provide insights and adjust strategies where needed.

• Strong creativity with the ability to translate strategic thinking into actionable plans, content, and tangible deliverables.
• Ability to develop clear, compelling core messages aligned with department and company strategy.
• Highly organised, with the ability to work effectively in a matrixed organisation.
• Skilled at managing multiple projects and stakeholders, with solid problem‑solving abilities.
• Strong writing and communication skills, with proficiency in English.
• Strong business understanding and strategic mindset.
• Excellent negotiation, persuasion, and interpersonal skills.
• Experience creating or managing content across multiple formats (email, web, social media, events, etc.).
• Preferred: Knowledge of design tools such as Adobe Suite, Photoshop, or Canva.
• Bachelor’s degree in Communications, Marketing, Business, or a related field.
• Minimum of 2 years’ experience in Communications.

Commitment to Diversity & Inclusion
We are an inclusive company. Our ambition: attract, recruit, and promote a diverse range of talents.

Why Accor?
We are much more than a global leader. We are 330,000 women and men who put people at the heart of everything we do, and we are driven by an unbounded passion for service and a desire to exceed expectations. Joining Accor means embarking on a unique human adventure to invent the hospitality of tomorrow. Your Accor experience begins now, so if you are up for a new challenge, and want to be a part of the best, then we want to hear from you! Your information will be kept confidential according to EEO guidelines.