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For Companies At a Glance
- Tasks: Lead the charge in optimizing booking experiences and conversion rates across our websites.
- Company: Join a fast-growing, innovative group focused on creating exceptional hospitality experiences.
- Benefits: Enjoy great discounts, a competitive package, and ample development opportunities.
- Why this job: Be part of a passionate team that values creativity and challenges the norm in hospitality.
- Qualifications: Experience in CRO, A/B testing, and data analysis is essential; familiarity with booking engines is a plus.
- Other info: Work cross-functionally to enhance user experiences on both mobile and desktop platforms.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK’s leading over-50s age inclusive jobs board.
Company Description
Based in London and reporting to your cluster Ecommerce Performance Leader, in this role as Booking Experience and Conversion Rate Optimization Manager, you will drive the CRO for the websites within your Cluster. Fully owning the CRO function, building and rapidly implementing an agile, data-driven roadmap, iterating, reporting and evolving our capability to drive real customer experience and conversion objectives.
You’ll utilise GA4 together with our session replay tool FullStory to help understand customers’ experience online and the customer journey. You will highlight key customer experience issues and opportunities to be addressed by our digital development roadmap and drive the creation and implementation of an optimisation & personalisation programme.
You will work cross-functionally with product, design, marketing, and revenue teams to deliver a seamless, high-converting experience for users across mobile and desktop platforms.
Job Description
- Booking Engine Optimization: Lead initiatives to improve booking engine performance, focusing on increasing direct bookings and reducing reliance on online travel agents (OTAs). Continuously assess and enhance the booking engine to optimize conversion rates and revenue generation.
- End-to-End Funnel Optimization: Collaborate with design, product development, and engineering teams to streamline the user experience across the entire booking funnel. Identify pain points and remove barriers to ensure a frictionless customer journey from initial search to completed booking.
- A/B Testing and Experimentation: Build and execute a robust A/B testing and multivariate testing strategy. Use data-driven experimentation to validate hypotheses and drive continuous conversion rate improvements. Leverage testing platforms to rapidly iterate and optimize booking experiences.
- Mobile and Desktop Optimization: Lead efforts to optimize both mobile and desktop booking experiences. Ensure that users encounter seamless, fast, and engaging booking journeys on all devices, addressing unique challenges and opportunities for mobile-first customers.
- Collaboration with Revenue and Marketing Teams: Partner with Revenue and Marketing teams to align conversion rate optimization (CRO) efforts with pricing strategies, special promotions, and marketing campaigns. Ensure that the booking platform and user experience reflect strategic pricing and promotional goals.
- Data-Driven Insights and Analysis: Conduct in-depth analysis of user behavior, conversion funnel performance, and customer segmentation to identify opportunities for improvement. Use tools like Google Analytics, Optimizely, Hotjar, and CRM data to generate actionable insights that guide your optimization roadmap.
- End-to-End Customer Journey Optimization: Go beyond the booking funnel to optimize key touchpoints in the post-booking journey, including confirmation, pre-arrival communications, and follow-up interactions. Aim to enhance guest satisfaction, retention, and lifetime value.
Qualifications
- Proven experience in conversion rate optimization (CRO), ideally within an e-commerce or hospitality environment. A strong track record of improving digital performance through A/B testing, experimentation, and data analysis.
- Deep understanding of booking engines and their role in driving direct bookings, with a focus on reducing dependency on OTAs.
- Proficiency in testing platforms (e.g., Optimizely, Google Optimize), analytics tools (e.g., Google Analytics), and customer behavior analysis tools (e.g., Hotjar).
- Experience collaborating with product development, UX/UI design, revenue management, and marketing teams to align technical, commercial, and user experience objectives.
- Strong data analysis skills, with the ability to synthesize complex data into clear, actionable insights.
- Familiarity with mobile-first design principles and a keen understanding of the mobile and desktop optimization landscape.
- Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams and drive strategic initiatives.
- Experience managing and developing talent, with a focus on fostering a culture of innovation, experimentation, and continuous improvement.
Additional Information
What’s in it for you…
- The opportunity to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.
- The chance to challenge the norm and work in an environment that is both creative and rewarding.
- Become part of a team that’s very passionate about creating great hospitality experiences and building a portfolio of brands.
- Great discounts across the entire Ennismore family.
- A competitive package and plenty of opportunity for development.
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Booking Experience & Conversion Rate Optimisation Manager employer: AccorCorpo
Contact Detail:
AccorCorpo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Booking Experience & Conversion Rate Optimisation Manager
✨Tip Number 1
Familiarize yourself with the latest trends in conversion rate optimization (CRO) and booking engine performance. Understanding the nuances of how booking engines work and the common pain points users face will give you a significant edge during interviews.
✨Tip Number 2
Showcase your experience with A/B testing and data analysis by preparing specific examples of past projects where you successfully improved conversion rates. Be ready to discuss the tools you used, such as Google Analytics or Optimizely, and the results you achieved.
✨Tip Number 3
Highlight your collaborative skills by discussing how you've worked cross-functionally with design, product, and marketing teams in previous roles. Emphasizing your ability to align different departments towards a common goal will resonate well with the hiring team.
✨Tip Number 4
Stay updated on mobile-first design principles and be prepared to discuss how you would optimize booking experiences for both mobile and desktop users. Showing that you understand the unique challenges of each platform can set you apart from other candidates.
We think you need these skills to ace Booking Experience & Conversion Rate Optimisation Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Booking Experience & Conversion Rate Optimisation Manager position. Tailor your application to highlight relevant experiences that align with these requirements.
Highlight Relevant Experience: In your CV and cover letter, emphasize your proven experience in conversion rate optimization (CRO) and any specific achievements in improving digital performance through A/B testing and data analysis. Use metrics to showcase your impact.
Showcase Technical Skills: Mention your proficiency with tools like Google Analytics, Optimizely, and Hotjar. Provide examples of how you've used these tools to derive insights and drive improvements in user experience and conversion rates.
Demonstrate Collaboration Skills: Since this role involves working cross-functionally, illustrate your ability to collaborate with product, design, marketing, and revenue teams. Share specific examples of successful projects where you influenced stakeholders and drove strategic initiatives.
How to prepare for a job interview at AccorCorpo
✨Showcase Your CRO Expertise
Be prepared to discuss your previous experience in conversion rate optimization, especially within e-commerce or hospitality. Highlight specific examples where your strategies led to measurable improvements in booking performance.
✨Demonstrate Data-Driven Decision Making
Familiarize yourself with tools like Google Analytics and Optimizely. Be ready to explain how you've used data analysis to inform your decisions and optimize user experiences in past roles.
✨Collaborate Effectively
Since this role involves working cross-functionally, think of examples where you successfully collaborated with product, design, and marketing teams. Emphasize your communication skills and ability to influence stakeholders.
✨Prepare for A/B Testing Discussions
Understand the principles of A/B testing and be ready to discuss your approach to building and executing testing strategies. Share any successful experiments you've conducted and the insights gained from them.
