Marketing and Communications Manager

Company Description

This position is responsible for the management of the Marcom team in the key areas of media coverage, collateral and publications, special events/promotions, community relations and advertising.

Job Description

• Maintain good working relationships with local and international media
• Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors
• Execute media placements for hotel through news releases and personal contacts
• Develop business and leisure travel promotions; release to press and/or target audience
• Explore valuable media trades where appropriate
• Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations
• Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel
• Maintain and update hotel’s website
• Submit stories/photos to media regularly. Monitor news coverage and circulate internally
• Maintain updated hotel press kit to include news releases, Executive Committee biographies & photos
• Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives
• Assist Director of Sales and Marketing in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.)
• Assist Director of Food and Beverage in the development and production of signage, menus, and other F&B collateral materials
• Contribute to employee newsletter, announcements and other printed materials published by the Talent & Culture department
• Monitor all printed materials to ensure adherence to corporate identity standards
• Arrange photography of VIP guests and maintain archives
• Coordinate all special events and promotions with the aim to maximize publicity

Evaluate request for hotel donations of services/financial participation from civil, social and charitable organizations; respond to requests, coordinate reservations and preparation of gift certificates; Serve as hotel’s representative on major civic or community programs.

Qualifications

Knowledge and Experience

• Bachelor’s Degree
• Minimum 6 years of experience in Marketing Communications/Public Relation or 2 years of experience in a similar capacity
• Excellent reading, writing and oral proficiency in English language
• Proficient in MS Excel, Word, & PowerPoint

Additional Information

Competencies

• Excellent leadership, interpersonal and communication skills
• Detail-oriented and highly reliable in thorough execution and follow-through
• Ability to work well in stressful & high-pressure situations
• A team player & builder
• A motivator & self-starter
• Well-presented and professionally groomed at all times

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