At a Glance
- Tasks: Drive sales and marketing strategies to boost revenue and market share for a leading hotel.
- Company: Join the newly renovated Mercure & Ibis London Earls Court, a vibrant hotel in Southwest London.
- Benefits: Enjoy competitive pay, free meals, discounts, health insurance, and career growth opportunities.
- Other info: Flexible working environment with opportunities for personal and professional development.
- Why this job: Be part of a dynamic team making a real impact in the hospitality industry.
- Qualifications: Experience in hotel sales, strong communication skills, and a passion for business development.
The predicted salary is between 50000 - 60000 £ per year.
The Mercure & Ibis London Earls Court hotel is a newly renovated property in Southwest London. The property is a large conferencing & group hotel comprising a total of 508 keys, across two distinct brands within Accor, Mercure & Ibis. The London Suite is the main ballroom for all types of events, extremely versatile and plays a pivotal role in the property’s overall performance. The F&B outlets in the property have been created by PARIS SOCIETY. Our promise is caring and impeccable service. We nurture real passion for service and achievement beyond limits. Our mission is to make the impossible possible to realise your dreams.
The Assistant Director of Sales & Marketing will play a key role in driving proactive sales activity, revenue growth and market share across the Corporate, MICE, Groups and Leisure segments. Reporting to the Director of Sales & Marketing, this role will be responsible for identifying and converting new business opportunities, developing existing accounts, and actively generating demand for bedrooms, conference and event facilities, food & beverage outlets and other ancillary revenue streams. A strong focus of the role will be on proactive sales, including client prospecting, sales calls, appointments, site visits, networking events, competitor research and local market activity.
Key Responsibilities:
- Commercial Leadership & Sales Strategy: Support the Director of Sales & Marketing in the development and implementation of the hotel's annual sales and marketing strategy. Act as a Department Head, providing leadership, coaching and support to the Sales & Events team. Develop and execute proactive sales plans across Corporate, Meetings & Events, MICE, Group Accommodation, Consortia and Leisure segments.
- Conference, Meetings & Events Sales: Drive occupancy, utilisation and profitability of the hotel's conference, meeting and event facilities. Proactively target corporate event planners, conference organisers, associations, government sectors, sporting organisations, exhibition organisers and international event agencies.
- Corporate Sales & Business Development: Generate and prospect new business opportunities from local, national and international markets. Build, manage and grow a portfolio of key corporate accounts, ensuring sustainable long‑term revenue growth.
- Sales Activity & Client Engagement: Manage the full sales cycle from lead generation and prospecting through to negotiation, contracting, implementation and retention. Conduct face‑to‑face client meetings, presentations, site inspections and familiarisation visits.
- Revenue Performance & Reporting: Deliver agreed revenue, market share and activity targets across assigned market segments. Monitor market conditions, competitor activity, industry trends and local developments to identify opportunities and risks.
- Administration & Systems Management: Maintain accurate account information, sales activities and client records within ANAIS, Delphi, Cvent and other approved systems.
- Team Leadership & Collaboration: Foster a culture of accountability, collaboration, innovation and commercial excellence. Support recruitment, onboarding, coaching and development of team members.
- Guest Experience & Brand Representation: Act as a professional ambassador for the hotel, Accor and the brand at all times. Contribute to exceptional guest and client satisfaction through proactive engagement and personalised service.
- Health, Safety & Compliance: Comply with all company policies, brand standards and statutory requirements. Report any health, safety, security or operational concerns immediately to the appropriate manager.
Qualifications:
- Hotel Sales experience (Ideally from large volume led hotel with large M & E operations Segments: MICE, Corporate & some Leisure)
- Competent financial acumen e.g. P & L/ Budget / Forecasts
- Dynamic, Self‑motivated, Enthusiastic
- Dependable and Adaptable
- Commercial Mind‑set
- Self‑Starter, resilient & appetite for business development
- Strategic and Process driven
- Organised with excellent communication
Additional Information:
- Employee benefit card offering discounted rates at Accor worldwide
- Free and delicious meal breaks on duty
- Complimentary stays in UK and North Ireland
- Friends & Family discounts
- 50% food discounts in our restaurants
- Pension Scheme
- Health Insurance
- Eye Test Vouchers
- Staff Uniforms Provided
- Learning programs through our Academies
- Opportunity to develop your talent and grow within your property and across the world!
- Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21
Assistant Director of Sales & Marketing employer: Accor Hotels
The Mercure & Ibis London Earls Court hotel is an exceptional employer, offering a vibrant work culture that prioritises employee growth and development. With a focus on proactive sales and marketing strategies, team members are empowered to drive their careers forward while enjoying benefits such as discounted stays, complimentary meals, and opportunities for professional advancement within the Accor family. Located in the heart of Southwest London, employees can thrive in a dynamic environment that values innovation, collaboration, and a commitment to outstanding service.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Director of Sales & Marketing
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Accor Hotels. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Accor Hotels
Don't be shy about reaching out to Accor Hotels directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Assistant Director of Sales & Marketing
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Accor Hotels and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Accor Hotels
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
