Area Sales Manager

Area Sales Manager

Sunderland Full-Time 42000 - 77000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Sell and promote top-notch material handling equipment while providing excellent customer service.
  • Company: Join the world's number one provider in material handling solutions.
  • Benefits: Enjoy a competitive salary, commission scheme, company car, and attractive pension.
  • Why this job: Be part of an industry leader with opportunities for growth and development.
  • Qualifications: Experience in B2B sales preferred; full training provided for newcomers.
  • Other info: A full UK driver's licence is required; strong communication and negotiation skills are essential.

The predicted salary is between 42000 - 77000 £ per year.

Area Sales Manager Material Handling Equipment | Forklifts & Warehouse Trucks
Salary & Benefits: Competitive base salary + commission | Company car | Fuel card | Pension | Company sick pay
Sector: Material Handling Equipment (MHE) | Forklifts | Warehouse Trucks

About the Role

We are seeking an experienced Area Sales Manager to join a leading material handling solutions provider, specialising in forklifts and warehouse trucks. This is a high-profile, B2B sales role offering a competitive salary, commission, and career progression within a market-leading organisation.

You will be responsible for selling and promoting the full product range of material handling equipment across your local sales territory while delivering exceptional customer service to a diverse range of industries.

Key Responsibilities

  • Relationship Management: Build and nurture long-term relationships with existing customers, understanding their current and future equipment requirements

  • New Business Development: Identify and develop target accounts, converting prospects into loyal customers

  • Site Surveys & Specification: Conduct detailed site visits to assess requirements and recommend the most suitable equipment solutions

  • Proposal & Presentation: Prepare comprehensive proposals and present solutions professionally to decision-makers

  • Sales Administration: Manage all aspects of truck order administration and maintain accurate records within the CRM system

  • Customer Service: Ensure a high standard of service and support throughout the sales process

Candidate Profile

The ideal candidate will be a self-motivated, commercially aware sales professional with a strong track record in field-based B2B sales, ideally within material handling, industrial equipment, or capital goods sectors.

Key skills and experience include:

  • Proven success in sales of forklifts, warehouse trucks, or MHE solutions

  • Excellent commercial awareness and understanding of business priorities

  • Professional communication and presentation skills with attention to detail

  • Strong negotiation skills and the ability to build compelling business cases

  • Effective planning, organisation, and territory management

  • Proficient in Microsoft Word, Excel, and PowerPoint

  • Full UK driving licence

Whats On Offer

  • Competitive base salary and attractive commission structure

  • Company car and fuel card

  • Company pension and sick pay

  • Industry-leading technical and product training

  • Opportunities for career progression and professional development

  • A supportive, safety-conscious, and people-focused working environment where team members are valued and empowered

Why Join This Organisation

This is an excellent opportunity to join a market-leading material handling provider with a culture of continuous improvement, service excellence, and career development. You will be supported with technical training, sales tools, and a collaborative environment to enable you to deliver exceptional results and progress your career.

Apply Now

We are looking for high-calibre Area Sales Managers with experience in MHE, capital equipment, or similar B2B sales environments. If you have a strong commercial mindset, proven field sales track record, and ambition to succeed, apply today to join a leading organisation where performance, growth, and professional development are rewarded.

Area Sales Manager employer: Accomplish Today Ltd

As the world's leading provider of material handling solutions, our company offers an exceptional work environment for an Area Sales Manager. With a competitive salary, attractive commission scheme, and a premium Audi etron Q4 company car, we prioritise employee satisfaction and growth. Our culture fosters professional development through industry-leading training and ample opportunities for career advancement, making us an ideal employer for those seeking a rewarding and impactful career in sales.
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Contact Detail:

Accomplish Today Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager

✨Tip Number 1

Familiarise yourself with the material handling sector and its key players. Understanding the industry trends and challenges will help you engage in meaningful conversations during interviews and demonstrate your genuine interest in the role.

✨Tip Number 2

Network with professionals in the materials handling and capital assets sectors. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights that could give you an edge in your application.

✨Tip Number 3

Prepare to discuss your sales achievements in detail. Be ready to share specific examples of how you've nurtured client relationships, identified new business opportunities, and successfully closed deals in a B2B environment.

✨Tip Number 4

Brush up on your presentation skills. Since the role involves creating proposals and presenting findings, practice delivering clear and engaging presentations to showcase your ability to communicate effectively with clients.

We think you need these skills to ace Area Sales Manager

Sales Experience in Material Handling or Capital Equipment
Customer Relationship Management
Business to Business (B2B) Sales Skills
Commercial Awareness
Professional Communication Skills
Presentation Skills
Attention to Detail
Negotiation Skills
Planning and Organisation Skills
Proficiency in Microsoft Word, Excel, and PowerPoint
Full UK Driver's Licence
Self-Motivation
Field Sales Experience
Ability to Conduct Site Surveys
Proposal Development Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in the material handling sector or capital assets. Use specific examples of your achievements in sales, particularly in B2B environments, to demonstrate your suitability for the role.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sales and your understanding of the material handling industry. Mention how your skills align with the job requirements, such as your negotiation skills and ability to build customer relationships.

Highlight Relevant Skills: In your application, emphasise your professional communication skills, attention to detail, and planning abilities. Provide examples of how you've successfully managed customer relationships and conducted site surveys in previous roles.

Show Enthusiasm for Training: Express your eagerness to undergo the technical training provided by the company. Highlight your willingness to learn and adapt, which is crucial for succeeding in a role that involves selling complex equipment.

How to prepare for a job interview at Accomplish Today Ltd

✨Know Your Products Inside Out

Make sure you have a solid understanding of the material handling equipment you'll be selling. Familiarise yourself with the features, benefits, and specifications of forklifts and warehouse trucks. This knowledge will help you answer questions confidently and demonstrate your expertise during the interview.

✨Showcase Your Sales Experience

Prepare to discuss your previous sales roles, particularly in B2B environments. Highlight specific achievements, such as exceeding sales targets or successfully nurturing client relationships. Use concrete examples to illustrate your skills in negotiation and customer service.

✨Demonstrate Commercial Awareness

Research the company and its position within the material handling sector. Understand their competitors and market trends. This will allow you to speak intelligently about the industry and show that you're not just interested in the role, but also in the company's success.

✨Prepare for Scenario-Based Questions

Anticipate questions that may ask how you would handle specific sales situations, such as overcoming objections or managing client expectations. Practising your responses to these scenarios can help you articulate your thought process and problem-solving abilities effectively.

Area Sales Manager
Accomplish Today Ltd
Location: Sunderland

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