At a Glance
- Tasks: Engage and nurture Vinarchy's digital communities across social media platforms.
- Company: Join Vinarchy, a dynamic global wine company redefining the industry.
- Benefits: Collaborative culture, growth opportunities, and a chance to shape online conversations.
- Other info: Exciting role in a fast-paced environment with a focus on innovation.
- Why this job: Be the voice of our brands and connect with wine lovers worldwide.
- Qualifications: Experience in managing online communities and strong communication skills.
The predicted salary is between 30000 - 40000 € per year.
About Us
Vinarchy - Redefining wine. Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company. Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world. Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally. Croser, Tatachilla, Greasy Fingers, Cupio, Tapabrava, Castillo de Ibiza, J-Harden and Dolly Wines are the future stars driving the industry forward, while Ysios, Church Road and Bay of Fires are fine wine jewels crafted by some of the world’s best winemakers. Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.
About The Role
The Community Manager plays a key role in enabling One Vinarchy. Reporting to the Content & Publishing Lead this position will be responsible for building, nurturing and engaging Vinarchy’s digital communities across social media platforms, managing day-to-day community interactions, strengthening relationships with consumers, and ensuring brands show up consistently and meaningfully in online conversations.
Key Responsibilities
- Manage daily community interactions across social platforms (e.g., Meta, TikTok, YouTube), responding to comments, messages, tags and mentions with a consistent, brand-aligned tone of voice.
- Escalate sensitive or high-risk comments through appropriate internal pathways and uphold community guidelines across platforms.
- Implement engagement tactics that strengthen community loyalty and increase positive sentiment.
- Track and report on community sentiment, emerging conversation trends, brand mentions and relevant social topics; identify opportunities for proactive engagement or real-time moments.
- Provide community insights to the Content & Social Lead to inform content planning and optimisation.
- Assist with publishing and scheduling social content in line with content calendars; adapt copy/content for platform nuances where required.
- Support influencer and creator engagement by engaging with posts featuring Vinarchy brands and helping maintain relationships through timely, thoughtful interaction.
- Respond to product queries/FAQs and customer care enquiries in line with guidelines and escalation processes; compile regular community insights and recommend improvements to engagement strategy.
Your Experience / Capability
- Experience managing online communities, social media channels or customer engagement within a brand, agency or FMCG environment.
- Strong understanding of social media behaviour, platform features and community norms.
- Strong written communication and copywriting skills tailored for digital interactions.
- Understanding of digital analytics and social media performance metrics.
- Experience with social scheduling tools; experience with CRM/social care tools advantageous.
- Ability to use scheduling tools, social management platforms and basic content creation tools (e.g., Canva).
- Experience with influencer/creator ecosystems beneficial.
- Degree in Marketing, Communications, Digital Media, PR, or equivalent experience.
Behaviours
- Ability to operate effectively in a changing environment.
- Strong collaboration and communication skills.
- Detail-focused, proactive and eager to learn.
- Alignment to Vinarchy values and ways of working.
- Positive, proactive and passionate about social media and digital communities; strong conflict-resolution skills; self-motivated with high attention to detail.
Our Company Values
- Grow Together
- Integrity In Every Drop
- Own Our Impact
- Simplify To Amplify
Community Manager employer: Accolade Wines
At Vinarchy, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As a Community Manager, you will have the opportunity to engage with diverse digital communities while contributing to our innovative approach in the wine industry. With a commitment to employee growth and development, we offer a dynamic environment where your creativity and passion for social media can thrive, all while being part of a global team dedicated to redefining wine.
StudySmarter Expert Advice🤫
We think this is how you could land Community Manager
✨Tip Number 1
Get social! Engage with Vinarchy on their platforms before applying. Comment on their posts, share your thoughts about their wines, and show them you’re genuinely interested in the brand. This way, when you apply, they’ll already recognise your name!
✨Tip Number 2
Show off your community management skills! During interviews, be ready to discuss specific examples of how you've built and nurtured online communities. Use metrics to back up your success stories – numbers speak volumes!
✨Tip Number 3
Stay updated on wine trends and social media behaviours. Being knowledgeable about both will help you stand out as a candidate who can engage effectively with Vinarchy’s audience. Plus, it shows you’re passionate about the industry!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Vinarchy team!
We think you need these skills to ace Community Manager
Some tips for your application 🫡
Show Your Passion for Community:When you're writing your application, let your enthusiasm for building and engaging communities shine through. We want to see how you connect with people online and your love for social media!
Tailor Your Tone:Make sure your written communication reflects the brand's voice. Use a friendly and approachable tone that aligns with Vinarchy’s values. This is your chance to show us how well you can adapt your style!
Highlight Relevant Experience:Don’t forget to mention any experience you have managing online communities or social media channels. Share specific examples of how you've engaged audiences and built relationships in your previous roles.
Keep It Clear and Concise:We appreciate clarity! Make your application easy to read by keeping it concise and to the point. Use bullet points if necessary, and ensure your key skills and experiences stand out.
How to prepare for a job interview at Accolade Wines
✨Know Your Community
Before the interview, dive deep into Vinarchy's digital presence. Familiarise yourself with their social media channels and understand how they engage with their audience. This will help you demonstrate your knowledge of their community and show that you're genuinely interested in the role.
✨Showcase Your Experience
Be ready to discuss your previous experience managing online communities or social media channels. Prepare specific examples of how you've successfully engaged audiences, handled sensitive comments, or implemented engagement tactics. This will highlight your capability and fit for the role.
✨Demonstrate Your Writing Skills
Since strong written communication is key for this position, consider bringing a portfolio of your best copywriting samples. Tailor these examples to reflect the tone and style that aligns with Vinarchy’s brand voice, showcasing your ability to adapt to different platforms.
✨Stay Updated on Trends
Keep an eye on current trends in the wine industry and social media behaviour. Being able to discuss emerging conversation trends or relevant topics during your interview will show that you're proactive and passionate about the community you'll be managing.
