At a Glance
- Tasks: Manage brand portfolio, develop marketing plans, and drive global storytelling.
- Company: Vinarchy, a global wine company redefining the industry with innovation.
- Benefits: Competitive rewards, flexible working, annual wine allowance, and extensive learning resources.
- Other info: Enjoy a modern office environment and opportunities for community engagement.
- Why this job: Join a passionate team and make an impact in the dynamic world of wine.
- Qualifications: Bachelor’s degree and 6-8 years in brand management, preferably in FMCG or liquor.
The predicted salary is between 60000 - 75000 € per year.
About Us
Vinarchy is an exceptional global wine company committed to redefining wine. Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.
About the role
The Brand Manager is responsible for the management of a specific brand portfolio including the development, implementation and optimisation of consumer based, EMEA brand plans including P&L, portfolio, campaign and project management and will support the Marketing Manager on brand strategy, platforms and growth initiatives.
Key Responsibilities Include:
- Global Brand Strategy & Leadership
- Assist in developing the global brand vision, positioning, architecture and portfolio strategy for the brand.
- Support Global & Local Marketing Manager by leading the development of the annual marketing plans including market diagnosis, consumer understanding, innovation roadmap, market prioritisation and growth strategies.
- Own the articulation and implementation of global brand guidelines within EMEA.
- Drive global storytelling and creative direction, ensuring brand consistency and cultural relevance across EMEA.
- Innovation & Portfolio Management
- Oversee product portfolio strategy and long-term category opportunities.
- Collaborate closely with Innovation, Production, Insights, Finance, Supply, Winemaking and local Sales & Marketing to shape brand-led innovation and optimisation.
- Insights, Performance & Market Intelligence
- Be the brand expert within the UK through detailed monthly brand, market and competitor reports including brand health tracking, performance tracking, competitive analysis, profitability and ROI from specific activities.
- Translate consumer, category and cultural insights into tactics for the brand.
- Global-Local Implementation
- Act as a support to UK markets—developing market plans and ensuring adaptation of global strategies into best-in-class UK implementation.
- Lead global brand forums, alignment sessions and senior stakeholder presentations.
- Agency & Cross-Functional Leadership
- Support relationships with global & local creative, PR/Influencer, media and design agencies.
- Collaborate cross-functionally with Customer Marketing, Brand Marketing, Commercial, Category & Insights, Innovation, Finance and senior leadership teams.
What You’ll Bring:
- Bachelor’s Degree - Qualified in Business, Marketing or related discipline.
- 6-8 years in a brand management role in either FMCG or Liquor industry.
- Effective analysis and interpretation of brand data.
- Excellent planning and project management skills, including the ability to lead & collaborate on multiple projects simultaneously under tight deadlines.
- Demonstrated experience in marketing across complex retail environments and matrix organisations.
- Demonstrated experience supporting brand P&L management.
- Brings deep consumer marketing expertise, combining strategic insight with creative and culturally informed execution.
- General understanding of, and appreciation for, the wine/liquor industry.
Why Join Us?
Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success. We offer a competitive rewards package and the opportunity to work with a world-class team.
You will also have access to:
- Annual wine allowance and access to unique wine specials.
- Flexible working (Up to 2 days working from home).
- Paid Parental Leave.
- Start your weekend early with our Fast Friday finishes!
- Modern office located in Weybridge.
- Go Beyond Day - make a difference in your local community.
- Access to an extensive online learning library.
- Private Health Insurance Discounts & Annual Flu Vaccination Program.
- Employee Assistance Program & Various exclusive employee discounts.
At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.
Our Company Values:
- Grow Together
- Integrity In Every Drop
- Own Our Impact
- Simplify To Amplify
Brand Manager employer: Accolade Wines
Vinarchy is an exceptional employer that fosters a culture of passion and empowerment, making it an ideal place for a Brand Manager to thrive. With a competitive rewards package, flexible working arrangements, and unique benefits like an annual wine allowance, employees are encouraged to excel while enjoying a supportive work environment. Located in Weybridge, the company prioritises employee growth through access to extensive learning resources and community engagement initiatives, ensuring a meaningful and rewarding career journey.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the wine and FMCG industries on LinkedIn. Join relevant groups, attend events, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your brand management skills! Prepare a portfolio showcasing your past projects, campaigns, and any data-driven results you've achieved. This will help you stand out during interviews and demonstrate your expertise in managing brand strategies.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers. Focus on articulating your experience with P&L management and consumer insights, as these are key for the Brand Manager role at Vinarchy.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining Vinarchy and being part of our innovative team. Don’t miss out on this opportunity!
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Your Passion for Wine:When you're writing your application, let your love for wine shine through! Share any personal experiences or insights you have about the industry. We want to see that you're not just applying for a job, but that you're genuinely excited about being part of Vinarchy.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in brand management, especially in FMCG or the liquor industry. We’re looking for specific examples that demonstrate your skills in strategy, project management, and consumer insights.
Be Data-Driven:Since the role involves analysing brand performance, include any relevant metrics or data from your previous roles. Show us how you've used data to drive decisions and improve brand strategies. We love numbers that tell a story!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Vinarchy.
How to prepare for a job interview at Accolade Wines
✨Know Your Brand Inside Out
Before the interview, dive deep into Vinarchy's brand portfolio. Understand their key products, market positioning, and recent campaigns. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to its growth.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive brand decisions in your previous roles. Bring examples of how you've analysed market trends or consumer insights to inform your strategies. This will highlight your ability to translate data into actionable tactics.
✨Prepare for Cross-Functional Collaboration
Vinarchy values teamwork across various departments. Think of examples where you've successfully collaborated with different teams, such as marketing, finance, or production. This will illustrate your ability to work effectively in a matrix organisation.
✨Emphasise Your Creativity and Innovation
As a Brand Manager, you'll need to be innovative. Prepare to discuss any creative campaigns you've led or contributed to. Highlight how you approached challenges with fresh ideas and how those ideas positively impacted brand performance.
