At a Glance
- Tasks: Shape market narratives and empower sales teams with compelling product messaging.
- Company: Join AccessPay, a certified Great Place to Work with a collaborative culture.
- Benefits: Enjoy 25 days holiday, wellbeing allowance, and hybrid working options.
- Other info: Dynamic team environment focused on continuous learning and professional growth.
- Why this job: Be part of an exciting growth phase and make a real impact in fintech.
- Qualifications: 5+ years in Product Marketing with strong sales enablement experience.
The predicted salary is between 65000 - 65000 £ per year.
We are seeking an experienced and commercially-minded Senior Product Marketing Manager to join the marketing team at AccessPay. This is a pivotal role at an exciting stage of growth as we continue moving upmarket to support larger, more complex enterprise treasury and finance teams.
As the commercial bridge between Product, Sales and Marketing, you’ll turn product capabilities into compelling market narratives, positioning and sales enablement that help us win bigger deals. You’ll play a key role in shaping how our products are understood by the market, supporting go-to-market launches, and equipping our commercial teams with the tools and messaging they need to succeed.
We’re building a lean, high-performing marketing function where AI plays a central role in how we work. We’re looking for someone who embraces tools like Claude and ChatGPT to accelerate research, sharpen messaging, improve output and continuously find smarter ways of working.
Key Responsibilities- Develop and maintain messaging and positioning across ICPs, verticals and use cases
- Translate complex treasury and payments capabilities into clear, compelling value propositions
- Create and maintain sales enablement materials including pitch decks, battlecards, personas and objection handling guides
- Support sales teams with training on positioning, messaging and go-to-market plays
- Own competitive intelligence and market positioning frameworks
- Lead go-to-market execution and product launch activity in partnership with wider marketing teams
- Monitor market trends, customer needs and competitive movements to inform commercial strategy
- 5+ years’ experience in Product Marketing, GTM or a related B2B SaaS role
- Proven experience developing messaging and positioning strategies end-to-end
- Strong sales enablement experience, creating assets that drive commercial impact
- Experience working in a sales-led, enterprise B2B environment with longer sales cycles
- Excellent written and verbal communication skills with the ability to tailor messaging to different audiences
- Analytical mindset with experience using market insights, win/loss analysis and pipeline data to inform strategy
- Experience using AI tools such as Claude or ChatGPT within a marketing or GTM environment
- Experience within fintech, payments or financial infrastructure
- Familiarity with treasury, finance operations or corporate banking audiences
- Experience supporting enterprise or upmarket growth strategies
- Great Place to Work® certified — 3 years running
- A supportive, collaborative team who love what they do
- Hybrid working
- 25 days’ holiday plus public holidays increasing with length of service
- Birthday off work
- 2 paid volunteer days a year
- Holiday purchase scheme
- Salary exchange pension scheme with auto-enrolment from day one
- £240 yearly Wellbeing Allowance
- Enhanced maternity, paternity and adoption leave
- Cycle to work scheme
- Health cash plan
- Free breakfast & lunch when in the Manchester office
- Discounted parking in Manchester
- Access to training – both internal and external
- We plant a tree for every new joiner that joins us
- Dog-friendly office
- And many more!
- Always Learning: Our team are naturally inquisitive, always striving to become experts in our field. We are committed to sharing knowledge and skills with colleagues and customers alike, while fostering personal development and professional growth.
- Supportive: Helpfulness sits at the heart of our culture. We collaborate constantly, work towards shared goals and celebrate success together.
- Driven to Achieve: We are passionate, energetic and resilient. We tackle challenges head-on and take initiative to deliver results.
- Committed to Excellence: Through technical expertise, creativity, integrity and accountability, we consistently deliver exceptional outcomes and exceed expectations.
Senior Product Marketing Manager in Manchester employer: AccessPay
AccessPay is an exceptional employer that fosters a supportive and collaborative work culture, making it a great place to thrive as a Senior Product Marketing Manager. With a focus on employee growth, the company offers extensive training opportunities, a hybrid working model, and unique benefits such as a Wellbeing Allowance and a dog-friendly office. Join us in Manchester and be part of a team that values continuous learning and is committed to excellence while enjoying a rewarding work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know what we do and how you can make an impact as a Senior Product Marketing Manager.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with our needs. We want to hear how you can turn product capabilities into compelling narratives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Senior Product Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in product marketing, especially in B2B SaaS. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Showcase Your Communication Skills:As a Senior Product Marketing Manager, excellent written communication is key. Use your application to demonstrate your ability to convey complex ideas clearly and compellingly. Think of it as your first chance to impress us with your messaging skills!
Highlight Your Analytical Mindset:We love candidates who can use data to inform their strategies. Share examples of how you've used market insights or win/loss analysis in your previous roles. This will show us that you’re not just creative but also strategic in your approach.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own channels!
How to prepare for a job interview at AccessPay
✨Know Your Product Inside Out
As a Senior Product Marketing Manager, you need to be the expert on your product. Dive deep into its features, benefits, and how it stands out in the market. Be ready to discuss how you would translate complex capabilities into compelling narratives that resonate with different audiences.
✨Showcase Your Sales Enablement Skills
Prepare examples of sales enablement materials you've created in the past, like pitch decks or objection handling guides. Highlight how these tools have driven commercial impact and supported sales teams. This will demonstrate your ability to equip others for success.
✨Embrace AI Tools
Since the role involves using AI tools like Claude and ChatGPT, come prepared to discuss how you've leveraged these technologies in your previous roles. Share specific instances where they helped you sharpen messaging or improve output, showing that you're forward-thinking and tech-savvy.
✨Understand Market Trends and Customer Needs
Research current trends in fintech and treasury operations before the interview. Be ready to discuss how you've monitored market movements in the past and how this informed your strategies. This shows that you’re not just reactive but proactive in shaping commercial strategies.
