Level 3 Content Creator – Suffolk FA in Stowmarket

Find out more and apply for our Content Creator Apprenticeship. To support the delivery of Suffolk FA’s digital and online engagement ambitions and help deliver the organisation’s Commercial and Engagement Strategies. To coordinate and deliver communications and messaging that support the ongoing work of Suffolk FA to grow, develop and manage the sport in Suffolk. To support delivery of The FA Grassroots Football Strategy and the Suffolk FA Business Strategy. To contribute to the effective implementation of The FA’s Safeguarding Operating Standard for County FAs. To support the adoption of FA technology systems across grassroots football. To comply with FA rules, regulations, policies, procedures and guidance that are in place from time to time.

Responsibilities

• Digital Marketing and Social Media
  • Contribute to Suffolk FA’s marketing plan, providing evaluation and reporting on the progress and successes of marketing activity.
  • Manage Suffolk FA’s social media channels including Facebook, Instagram, X, YouTube and any other platforms the organisation may use, responding to queries, uploading content and tracking key metrics and data.
  • Manage Suffolk FA’s website ensuring content on pages is up to date, the information on there showcases the organisation’s work and creating innovative and creative ways to bring the website to life.
  • Deliver online campaigns through social media, Google and other platforms that drives a Return on Investment.
  • Assist the Commercial Funding and Partnerships Manager in the development of the annual marketing and communications action plan and delivering on the strategic priorities.
  • Working alongside the Communications and Impact Officer, develop engaging content that brings the activity of the organisation to life.
  • Coordinate content delivery that drives engagement in the organisation’s online and digital platforms and grows key metrics as set out by the Commercial Funding and Partnerships Manager.
  • Bring to life through the power of storytelling, the work of the organisation and deliver structured and creative content.
  • Alongside the Communications and Impact Officer, deliver high quality engagement around the Suffolk Cups, including supporting the delivery and development of content during matches.
  • Deliver reports and evaluations on the success of content delivered and provide analysis on how this has met the outcomes of the organisation.
  • Create trend analysis and use industry intelligence to support this work.
  • Coordinate the cataloguing of all digital marketing materials for the organisation including but not exclusively, developing official Suffolk FA documentation that requires branding (e.g. recruitment packs).
  • Effectively deal with and triage customer enquiries, ensuring these are signposted to the correct department.
• Content Development and Creative Storytelling
  • Work alongside the Football Development and Football Services teams to help create strong content that showcases the work of these teams and the work of the football community.
  • Deliver filming and photography for the organisation at key events and across key programmes, ensuring high level production and finished products that can be used by Suffolk FA.
  • Lead interviews and conversations with clubs, partners and stakeholders across the game, creating engaging content to support the work of the organisation.
  • Assist in the development of storyboards and productions, working alongside the Communications and Impact Officer to bring these to life on-screen and online.
  • Work with affiliated Suffolk clubs to showcase their work and successes to external partners.
• Safeguarding
  • Contribute to ensuring that safeguarding and equality are embedded throughout Suffolk FA and grassroots football.
  • Collaborate with the Designated Safeguarding Officer in all matters involving under-18s and adults at risk relating to activity linked to Suffolk FA’s online platforms.
  • To contribute to the effective implementation of The FA’s Safeguarding 365 Standard for County FAs.
• General
  • Establish constructive working relationships with key stakeholders and develop regular contact to promote collaboration and sharing of good practice.
  • Support the planning implementation/piloting of new FA initiatives.
  • Execute tasks as required to meet the Suffolk Football Association changing priorities.
  • Ensure that grassroots football is inclusive, diverse and reflective of local communities.

To apply you need:

• GCSEs at Grade C (or equivalent) in English and Maths.
• Experience in running social media channels and/or websites.
• Experience in creating online video content and editing.

Skills

• Skilled in the use of IT packages and systems, including the use of Microsoft Office applications.
• Ability to use Facebook, X, Instagram, YouTube and other social media channels including analytics on these platforms.
• Ability to use design platforms to create creative documentation.
• Ability to produce accurate reports and documents and write correspondence and reports to external organisations and stakeholders.
• Can tell great stories and create engaging products.
• Can demonstrate a common-sense approach to making decisions and work as part of a team to seek advice when required.
• Ability to work independently and as part of a team.
• Excellent organisational skills and the ability to prioritise workload effectively.
• Excellent problem-solving skills.
• Ability to communicate clearly and confidently over the telephone, online, email and in person.
• Commitment to delivering exceptional standards of customer service.
• Understanding of grassroots football or sports.
• Understanding the principles of content creation and storytelling.
• Graphic design skills.

Knowledge and experience

• Understands the purpose and activities of the organisation.
• Understanding of how to work with other organisations and collaborate to achieve outcomes.
• Experience of delivering a project or activity with success.
• Experience of writing reports and delivering information to others.
• Ability to process information and data successfully with the desired outcomes.
• Knowledge of what is inclusion, equality, anti-discrimination and safeguarding.
• Knowledge of grassroots football structures and the National League System.
• Knowledge and understanding of working with volunteers.
• Knowledge of how the County FA operates in partnership with The FA.
• An understanding of data protection, GDPR and privacy legislation.
• Demonstrate a working knowledge of inclusion, equality, anti-discrimination and safeguarding.

Values

• Demonstrable experience of inclusivity in everything that you do.
• Demonstrate how teamwork is a part of the work you do.
• Demonstrable examples of where you have respected someone in your line of work.
• Demonstrable experiences of where openness and integrity has been at the forefront of what you have done.
• Demonstrate how you have empowered others to find solutions and tackled problems.
• Show how you have been innovative in the work you do.