At a Glance
- Tasks: Lead our social media strategy and create engaging content across multiple platforms.
- Company: Join dBs Institute, the UK's largest independent training provider for creative industries.
- Benefits: Enjoy flexible hybrid working, generous holiday, and wellbeing benefits like health plans and discounts.
- Other info: This role is part-time, offering 22.5 hours per week with travel expected.
- Why this job: Be the voice of a vibrant community and make a real impact on student lives.
- Qualifications: 2+ years in social media management with strong skills in TikTok and Instagram.
The predicted salary is between 27000 - 30000 € per year.
Department: Marketing
Contract Type: Permanent/Part Time
Hours: 22.5 hours per week with hybrid working
Reporting to: Marketing Manager
Location: Manchester or Bristol (with travel expected as required)
Salary: £27,000 - £30,000 (£16,200 - £18,000 pro rata)
dBs Institute
Do you live and breathe TikTok trends, Instagram stories, and viral content? Are you passionate about using social media to showcase creativity, culture, and student life? dBs Institute is seeking a Social Media Officer to lead the charge on building our online presence. From celebrating student achievements to driving campaign engagement, you’ll be the voice of our creative community.
About Us
Access Education Group is the UK’s largest independent training provider for 16-18s in the creative industries, with 32 campuses nationwide and over 5,000 students & apprentices across Access Creative College, dBs Institute (Higher Education), and Access Sport. Backed by private equity and growing fast, we deliver Further Education, Higher Education, and Apprenticeships to over 5,000 learners annually. We work in areas from Esports to Music, Games to Health & Fitness, empowering the next generation of creators and innovators.
What do we offer?
- Generous Holiday Allocation
- Wellbeing Benefits: Health Cash Plan, Doctorline GP Service, Employee Assistance Programme, Access to Counselling, Cycle to Work
- Staff Discounts & Benefits: access to Accolade, our benefits platform, offering discounts at over 800 retailers!
- Paid Leave: Enhanced Maternity, Paternity, and Sick pay
What You’ll Do
- Take ownership of our social media strategy across TikTok, Instagram, LinkedIn, YouTube, and Facebook
- Create and schedule standout content showcasing student life, alumni success, and campus events
- Collaborate with students, staff, and marketing teams to bring authentic stories to life
- Manage community engagement—responding to DMs, comments, and building relationships with followers
- Recruit and train Student Content Ambassadors to capture life on the ground
- Report on performance using tools like Hootsuite, Later, or Hubspot
- Stay on top of social trends and youth culture, experimenting with new formats and ideas
What You Bring
- 2+ years experience managing multi-channel social media for a brand or organisation
- A deep understanding of the major platforms—especially TikTok and Instagram
- A track record of creating engaging, on-brand campaigns that drive results
- Excellent communication, copywriting, and visual storytelling skills
- Confidence using analytics and insights to adapt and improve strategy
- Familiarity with paid social (Meta, TikTok Ads) and scheduling/reporting tools
- Passion for working in a student-led, youth-focused, creative environment
- Basic skills in Adobe Creative Suite or other design tools? That’s a bonus
- Experience in education or creative industries? Even better
Why Join Us?
- Shape the voice of a dynamic, creative education brand
- Work in a collaborative and supportive marketing team
- Get hands-on with meaningful campaigns that make a difference in students' lives
- Enjoy flexible hybrid working, professional development opportunities, and a culture that champions innovation
A full job description and person specification are available for download alongside our full benefits booklet. Access Education Group is committed to safeguarding and promoting the welfare of young people and adults. The post is subject to enhanced Disclosure & Barring Service (DBS) clearance. We are committed to promoting diversity and inclusivity for all employees and potential employees. Diversity and open expression are fundamental to creativity. We welcome applications from all backgrounds.
Social Media Officer in Manchester employer: Access Creative College
At dBs Institute, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. With a focus on creativity and innovation, our team enjoys generous holiday allocations, wellbeing benefits, and professional development opportunities, all while working in a dynamic environment that champions student success. Located in Manchester or Bristol, this role offers the unique advantage of hybrid working, allowing you to balance your professional and personal life effectively.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Officer in Manchester
✨Tip Number 1
Familiarise yourself with dBs Institute's current social media presence. Take note of their tone, style, and the types of content they share. This will help you align your ideas with their brand voice during any discussions or interviews.
✨Tip Number 2
Stay updated on the latest trends in social media, especially on platforms like TikTok and Instagram. Being able to discuss recent viral campaigns or trends can demonstrate your passion and knowledge during the interview process.
✨Tip Number 3
Prepare examples of successful social media campaigns you've managed in the past. Be ready to discuss the strategies you used, the results achieved, and how you engaged with the audience, as this will showcase your experience effectively.
✨Tip Number 4
Network with current or former employees of dBs Institute or similar organisations. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when tailoring your approach for the role.
We think you need these skills to ace Social Media Officer in Manchester
Some tips for your application 🫡
Understand the Role:Before applying, make sure you fully understand the responsibilities of a Social Media Officer. Familiarise yourself with dBs Institute's social media presence and think about how you can contribute to their strategy.
Tailor Your CV:Highlight your relevant experience in managing social media channels, especially TikTok and Instagram. Include specific examples of campaigns you've worked on and the results achieved to demonstrate your impact.
Craft a Compelling Cover Letter:Use your cover letter to showcase your passion for social media and creativity. Mention your understanding of youth culture and how you can engage students through authentic storytelling.
Showcase Your Skills:If you have experience with tools like Hootsuite or Adobe Creative Suite, be sure to mention these in your application. Providing examples of how you've used analytics to improve social media strategies will also strengthen your application.
How to prepare for a job interview at Access Creative College
✨Show Your Passion for Social Media
Make sure to express your enthusiasm for social media platforms, especially TikTok and Instagram. Share examples of how you've engaged with trends and created content that resonates with audiences.
✨Demonstrate Your Creativity
Prepare to showcase your creative skills by discussing past campaigns or content you've developed. Bring along a portfolio or examples of your work that highlight your ability to tell compelling stories visually.
✨Know the Brand Inside Out
Research dBs Institute and Access Education Group thoroughly. Understand their values, mission, and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Be Ready to Discuss Analytics
Familiarise yourself with social media analytics tools like Hootsuite or Hubspot. Be prepared to discuss how you've used data to inform your strategies and improve engagement in previous roles.
