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- Tasks: Transform marketing capabilities by implementing and optimising automation platforms for clients.
- Company: Accenture Song accelerates growth through innovative marketing strategies and technology solutions.
- Benefits: Enjoy flexible work policies, generous leave, private healthcare, and career development opportunities.
- Why this job: Join a diverse team driving positive change and delivering value through creativity and technology.
- Qualifications: Experience with marketing automation platforms and strong problem-solving skills are essential.
- Other info: Expect some in-person collaboration while enjoying flexibility to support your work/life balance.
The predicted salary is between 36000 - 60000 £ per year.
We Are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.
As a Marketing Automation Specialist, SME Subject Matter Expert, you will:
- Help clients transform their marketing capabilities by implementing and optimizing leading automation platforms.
- Play a critical role in designing, integrating, and executing automation-driven marketing strategies that enhance customer engagement, personalization, and business outcomes.
Responsibilities Include:
- Work closely with clients to assess current marketing automation capabilities and define strategic roadmaps.
- Provide recommendations on platform selection and implementation best practices.
- Platform Implementation & Optimization: Configure, integrate, and optimize leading Marketing Automation platforms (e.g., Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Braze). Ensure seamless data flow between CRM, CDP, and analytics platforms.
- Design automated customer journeys, segmentation strategies, and trigger-based workflows to drive engagement.
- Leverage A/B testing, dynamic content, and multi-channel orchestration to optimize campaign performance.
- Cross-functional Collaboration: Work alongside marketing teams, data analysts, and engineers to ensure alignment between business goals and technical execution. Translate business needs into scalable technical solutions.
- Measurement & Optimization: Define and track KPIs, conversion metrics, and ROI to assess marketing automation effectiveness. Provide insights and recommendations for continuous improvement.
Requirements:
- Hands-on experience with leading Marketing Automation platforms (e.g., Adobe Marketo Engage, Salesforce Marketing Cloud, HubSpot, Braze).
- Strong understanding of lead nurturing, scoring models, campaign automation, and personalization strategies.
- Experience with CRM integrations (e.g., Salesforce, Dynamics 365) and Customer Data Platforms (CDPs).
- Ability to analyse campaign performance data and translate insights into actionable improvements.
- Strong problem-solving and consulting skills, with experience working in Agile or hybrid delivery environments.
Bonus Points if you have:
- Certifications in Marketo, Salesforce Marketing Cloud, Pardot, or Braze.
- Experience with API integrations, SQL, or scripting for marketing automation workflows.
- Background in consulting or agency roles with a track record of delivering enterprise-level automation solutions.
What’s in it for you:
- Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits.
- Up to 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.
- Family-friendly and flexible work policies.
- Attractive pension plan with financial wellbeing support and resources.
- Private healthcare insurance plan and Mental Wellbeing support.
- Employee Assistance Programme, Career Development and Counselling.
- A range of generous Parental Leave offerings.
Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the outstanding services we are known for. Please note that with all our roles, you should expect some in-person time for collaboration, learning and building rapport with clients, peers, leaders and communities.
Accenture is an equal opportunities employer and encourages applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.
Marketing Automation Specialist/SME employer: Accenture
Contact Detail:
Accenture Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Specialist/SME
✨Tip Number 1
Familiarise yourself with the leading marketing automation platforms mentioned in the job description, such as Adobe Experience Cloud and Salesforce Marketing Cloud. Having hands-on experience or even a basic understanding of these tools will give you an edge during discussions.
✨Tip Number 2
Network with professionals already working in marketing automation roles. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends and challenges in the field.
✨Tip Number 3
Prepare to discuss specific case studies or examples where you've successfully implemented marketing automation strategies. This will demonstrate your practical knowledge and problem-solving skills during interviews.
✨Tip Number 4
Stay updated on the latest developments in marketing technology and automation. Follow relevant blogs, podcasts, or thought leaders in the industry to ensure you can speak knowledgeably about current trends and innovations.
We think you need these skills to ace Marketing Automation Specialist/SME
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing automation and consulting. Use keywords from the job description, such as 'platform implementation', 'customer engagement', and 'data analysis' to catch the employer's attention.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about marketing automation and how your skills align with the role. Mention specific platforms you've worked with, like Adobe Experience Cloud or Salesforce Marketing Cloud, and provide examples of successful projects.
Showcase Your Problem-Solving Skills: Include examples in your application that demonstrate your problem-solving abilities, especially in Agile environments. Discuss how you've tackled challenges in previous roles and the impact of your solutions on business outcomes.
Highlight Continuous Learning: Mention any relevant certifications or training you've completed, particularly in tools like Marketo or Braze. This shows your commitment to staying updated in the field and enhances your credibility as a candidate.
How to prepare for a job interview at Accenture
✨Know Your Platforms
Familiarise yourself with the marketing automation platforms mentioned in the job description, such as Adobe Experience Cloud and Salesforce Marketing Cloud. Be prepared to discuss your hands-on experience with these tools and how you've used them to optimise marketing strategies.
✨Demonstrate Problem-Solving Skills
Prepare examples of how you've tackled challenges in previous roles, especially in relation to marketing automation. Highlight your analytical skills and how you've translated data insights into actionable improvements for campaigns.
✨Showcase Cross-Functional Collaboration
Be ready to discuss your experience working with diverse teams, including marketing, data analysts, and engineers. Emphasise your ability to translate business needs into technical solutions and how you ensure alignment between different stakeholders.
✨Understand Measurement Metrics
Brush up on key performance indicators (KPIs) and conversion metrics relevant to marketing automation. Be prepared to explain how you've defined and tracked these metrics in past projects to assess effectiveness and drive continuous improvement.
