At a Glance
- Tasks: Analyse data to optimise digital marketing strategies and enhance user experiences.
- Company: Join Accenture, a global leader in professional services and innovation.
- Benefits: Enjoy 30 days of leave, flexible work policies, and comprehensive health benefits.
- Other info: Collaborative environment with opportunities for career growth and development.
- Why this job: Make a real impact by transforming businesses with data-driven insights.
- Qualifications: Experience in digital analytics and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity.
You will have marketing analytics or web analytics background and will be comfortable using data to help advise clients on website design, user journey analysis, media advisory and digital strategy. During client projects you will contribute to promoting a customer-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions as well as supporting Accenture to evolve its digital analytics offering.
- Set strategic vision for digital analytics in-line with broader client landscapes, e.g. marketing, technology, data etc.
- Establish our client’s measurement strategies for their digital assets, including web and app.
- Audit and define digital analytics tagging implementations with the ability to work with both business and technical stakeholders to ensure that tracking requirements are captured and implemented accurately.
- Define dataLayer structures and other key requirements for digital analytics purposes.
- Analyse website traffic, user engagement, and conversion rates to identify opportunities for optimization.
- Create dashboards and reports to track key performance indicators (KPIs) and communicate insights to stakeholders.
- Employ and implement digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor digital campaigns and identify areas for improvement, including both web and apps.
- Collaborate with Marketing teams to measure the effectiveness of digital campaigns and recommend strategies for maximizing ROI.
- Work with multiple teams across MMM project from the business and internal analytics teams.
- Data Collection and Preparation: Gathering and cleaning data from various sources to ensure it is ready for analysis.
- Stay updated on industry trends and best practices in digital analytics to drive innovation.
Strong experience in digital analytics or similar role, preferably in a retail or e-commerce environment. Advanced understanding of matrixed organizations and comfortable in managing cross functional teams. Skilled in digital analytics & experience analytics platforms. Proven analytical skills with the ability to interpret complex data sets and generate actionable insights. Experienced with data visualization tools (e.g., Tableau, Power BI).
Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:
- 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.
- Family-friendly and flexible work policies.
- Attractive pension plan with financial wellbeing support and resources.
- Private healthcare insurance plan and Mental Wellbeing support.
- Employee Assistance Programme, Career Development and Counselling.
- A range of generous Parental Leave offerings.
Accenture is a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships.
Specjalista Marketingu Cyfrowego in London employer: Accenture
Accenture is an exceptional employer, offering a dynamic work culture in London that fosters innovation and collaboration. With competitive benefits like 30 days of vacation, access to fitness classes, and private medical insurance, employees are supported in achieving a healthy work-life balance while also having ample opportunities for professional growth and development within the rapidly evolving field of AI.
StudySmarter Expert Advice🤫
We think this is how you could land Specjalista Marketingu Cyfrowego in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Accenture and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Accenture are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Accenture on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Accenture. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Specjalista Marketingu Cyfrowego in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Accenture. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Accenture:Show us that you’ve done your homework! In your application, briefly mention what you admire about Accenture’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Accenture
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Accenture will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Accenture, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
