Overview
As a Marketing Performance & GEO Consultant, you help large organisations improve visibility, engagement and commercial outcomes across traditional and AI-powered search and digital channels. You will assess GEO and SEO maturity, shape integrated strategies, and translate insights into actionable roadmaps. You’ll connect brand visibility to measurable results and help clients build sustainable AI-first search capabilities. This role sits within Accenture Song’s Data & AI practice, offering cross-functional collaboration and hands-on delivery at scale.
Pay / Benefits
- Competitive salary
- Annual performance bonus
- Equity opportunities
- Up to 30 days leave + 3 volunteering days
- Family-friendly policies
- Private healthcare and mental wellbeing support
Responsibilities
- Design integrated marketing performance, SEO and GEO strategies aligned to client growth objectives
- Assess current marketing performance and AI-search readiness across content, technical, off-page, local, data, measurement, technology, governance and ways of working
- Establish performance baselines across traditional search and generative engines (brand presence, share of voice, traffic, engagement, conversion, value)
- Create prompt sets and query taxonomies to identify visibility gaps and opportunities
- Conduct GEO and SEO audits covering content quality, semantic relevance, entity clarity, data, crawlability, and technical readiness
- Translate audit findings into prioritised recommendations, roadmaps and backlogs
- Develop content recommendations to improve discoverability by customers, search engines and AI systems
- Partner with technical teams on site architecture, metadata, structured data, internal linking, indexation, and experiences
- Design and execute controlled GEO/SEO/marketing tests with hypotheses and success metrics
- Analyse data to identify performance drivers and opportunities for acquisition and conversion
- Build dashboards linking visibility to engagement, revenue and ROI
- Integrate GEO insights with paid, organic, content, PR, social and CRO planning
- Define governance and cross-agency operating models incorporating GEO with existing processes
- Use AI-enabled tools responsibly to accelerate research and reporting with human oversight
- Monitor changes in generative search and translate into practical client implications
- Act as trusted adviser to marketing, digital and brand leaders during discovery and delivery
- Facilitate cross-functional workshops and translate complex concepts into actionable investments
- Create playbooks, training and handover materials for client teams
Key requirements
- Strong experience in digital marketing performance, SEO, content strategy or related consulting role
- Strong understanding of organic search, content optimisation, technical SEO and Generative Engine Optimisation
- Experience improving digital performance across acquisition, engagement and conversion
- Experience conducting SEO/content/digital maturity audits and turning findings into roadmaps
- Practical experience with web analytics and tools (GA4, Adobe Analytics, Google Search Console, Bing Webmaster Tools, SEMrush, BrightEdge, Ahrefs, Screaming Frog)
- Familiarity with GEO or AI-visibility monitoring to analyse prompts, brand presence and referrals (desirable)
- Ability to define measurement frameworks, KPI hierarchies, dashboards linking activity to outcomes
- Experience designing/evaluating tests across content/landing pages/journeys with clear hypotheses
- Understanding of content structure, semantic coverage, structured data, site architecture and crawlability
- Strong analytical capabilities (trend analysis, funnel, segmentation, competitor insights)
- Experience linking organic and AI-search with paid media and broader strategy
- Knowledge of responsible AI, data privacy, consent, brand safety and content governance
- Comfort working in matrixed, multidisciplinary teams with strong facilitation and consulting skills
- Excellent problem-solving, storytelling, communication and project management skills
- SEO/analytics/digital marketing/experimentation or AI certifications are advantageous
- Collaborative mindset
- Stakeholder management
- Clear communication
- GA4
- Adobe Analytics
- Google Search Console
Marketing Performance & GEO Consultant in London employer: Accenture
Accenture is an excellent employer for those looking to thrive in a dynamic environment, particularly in the role of Operations Engineer. With a strong focus on employee growth and development, you will have the opportunity to collaborate with senior colleagues while enjoying flexible work arrangements that promote a healthy work-life balance. The company's commitment to continuous improvement and innovation makes it a rewarding place to build your career.
