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- Tasks: Transform organisations using data to enhance digital marketing strategies and user experiences.
- Company: Accenture, a global leader in professional services with a focus on innovation and inclusion.
- Benefits: Competitive salary, flexible work policies, 30 days leave, and health benefits.
- Other info: Opportunities for career development and a supportive work environment.
- Why this job: Join a dynamic team making a real impact in the digital analytics space.
- Qualifications: Experience in digital analytics, strong analytical skills, and proficiency in analytics tools.
The predicted salary is between 55000 - 65000 £ per year.
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity.
Imagine being part of a team that helps transform leading organizations and communities around the world! You will have marketing analytics or web analytics background and will be comfortable using data to help advise clients on website design, user journey analysis, media advisory and digital strategy. During client projects you will contribute to promoting a customer-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions as well as supporting Accenture to evolve its digital analytics offering.
Key Responsibilities- Set strategic vision for digital analytics in-line with broader client landscapes, e.g. marketing, technology, data etc.
- Establish our client’s measurement strategies for their digital assets, including web and app.
- Audit and define digital analytics tagging implementations with the ability to work with both business and technical stakeholders to ensure that tracking requirements are captured and implemented accurately.
- Define dataLayer structures and other key requirements for digital analytics purposes.
- Analyse website traffic, user engagement, and conversion rates to identify opportunities for optimization.
- Create dashboards and reports to track key performance indicators (KPIs) and communicate insights to stakeholders.
- Employ and implement digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor digital campaigns and identify areas for improvement, including both web and apps.
- Collaborate with Marketing teams to measure the effectiveness of digital campaigns and recommend strategies for maximizing ROI.
- Work with multiple teams across MMM project from the business and internal analytics teams.
- Data Collection and Preparation: Gathering and cleaning data from various sources to ensure it is ready for analysis.
- MMM Model Development: Assisting in the development and validation of marketing mix models.
- Stay updated on industry trends and best practices in digital analytics to drive innovation.
- Strong experience in digital analytics or similar role, preferably in a retail or e-commerce environment.
- Advanced understanding of matrixed organizations and comfortable in managing cross functional teams.
- Skilled in digital analytics & experience analytics platforms (e.g. Google Analytics, Adobe Analytics, ContentSquare, Decibel etc.)
- Experience in delivering end-to-end MMM projects.
- Experience using Tag Management Systems (e.g. Google Tag Manager, Tealium, Adobe Launch etc.)
- Proven analytical skills with the ability to interpret complex data sets and generate actionable insights.
- Strong communication skills with the ability to present findings to non-technical stakeholders.
- Experienced with data visualization tools (e.g., Tableau, Power BI).
- Problem solving mindset with a passion for continuous improvement.
Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:
- 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.
- Family-friendly and flexible work policies.
- Attractive pension plan with financial wellbeing support and resources.
- Private healthcare insurance plan and Mental Wellbeing support.
- Employee Assistance Programme, Career Development and Counselling.
- A range of generous Parental Leave offerings.
Digital Analytics Specialist in Edinburgh employer: Accenture
Contact Detail:
Accenture Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analytics Specialist in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your analytics projects. Use real data to demonstrate how you’ve made an impact – it’s a great conversation starter!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital analytics. We recommend using the STAR method to structure your answers – it helps keep things clear and concise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Digital Analytics Specialist in Edinburgh
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Analytics Specialist role. Highlight your experience with digital analytics tools and any relevant projects you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital analytics and how you can contribute to our team. Be sure to mention any specific experiences that relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: In your application, don’t forget to showcase your analytical skills. Provide examples of how you've used data to drive decisions or improve processes in previous roles. We love seeing how you think and solve problems!
Apply Through Our Website: We encourage you to apply through our website for the best experience. It’s super easy and ensures your application gets to the right people. Plus, you’ll find all the info you need about the role and our company culture there!
How to prepare for a job interview at Accenture
✨Know Your Analytics Tools
Make sure you’re well-versed in the digital analytics tools mentioned in the job description, like Google Analytics and Adobe Analytics. Be ready to discuss your experience with these platforms and how you've used them to drive insights in previous roles.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled complex data challenges in the past. Accenture values a problem-solving mindset, so think about specific situations where your analytical skills led to actionable insights or improvements.
✨Understand the Client's Perspective
Since the role involves advising clients on digital strategy, demonstrate your understanding of client needs. Research Accenture’s approach to client engagement and be prepared to discuss how you would align your analytics strategies with their goals.
✨Communicate Clearly
Strong communication skills are key for this role. Practice explaining complex data concepts in simple terms, as you’ll need to present findings to non-technical stakeholders. Consider doing mock interviews to refine your delivery.