Digital Analytics Specialist | London, UK

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.

We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.

Imagine being part of a team that helps transform leading organizations and communities around the world!

You will have marketing analytics or web analytics background and will be comfortable using data to help advise clients on website design, user journey analysis, media advisory and digital strategy. During client projects you will contribute to promoting a customer-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions as well as supporting Accenture to evolve its digital analytics offering.

• Set strategic vision for digital analytics in-line with broader client landscapes, e.g. marketing, technology, data etc.
• Establish our client's measurement strategies for their digital assets, including web and app.
• Audit and define digital analytics tagging implementations with the ability to work with both business and technical stakeholders to ensure that tracking requirements are captured and implemented accurately.
• Define dataLayer structures and other key requirements for digital analytics purposes.
• Analyse website traffic, user engagement, and conversion rates to identify opportunities for optimization.
• Create dashboards and reports to track key performance indicators (KPIs) and communicate insights to stakeholders.
• Employ and implement digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor digital campaigns and identify areas for improvement, including both web and apps.
• Collaborate with Marketing teams to measure the effectiveness of digital campaigns and recommend strategies for maximizing ROI.
• Work with multiple teams across MMM project from the business and internal analytics teams.
• Data Collection and Preparation: Gathering and cleaning data from various sources to ensure it is ready for analysis. This involves working with large datasets and ensuring data quality and consistency.
• MMM Model Development: Assisting in the development and validation of marketing mix models. This includes selecting appropriate modelling techniques and ensuring the models are robust and accurate.
• Stay updated on industry trends and best practices in digital analytics to drive innovation.

• Strong experience in digital analytics or similar role, preferably in a retail or e-commerce environment.
• Advanced understanding of matrixed organisations and comfortable in managing cross functional teams.
• Skilled in digital analytics & experience analytics platforms (e.g. Google Analytics, Adobe Analytics, ContentSquare, Decibel etc.)
• Experience in delivering end-to-end MMM projects.
• Experience using Tag Management Systems (e.g. Google Tag Manager, Tealium, Adobe Launch etc.)
• Proven analytical skills with the ability to interpret complex data sets and generate actionable insights.
• Strong communication skills with the ability to present findings to non-technical stakeholders.
• Experienced with data visualization tools (e.g., Tableau, Power BI).
• Problem solving mindset with a passion for continuous improvement.

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.

Application deadline: Ongoing. Accenture reserves the right to close the role, should a suitable candidate be found.