Customer Data Platform Manager

Job Role

Customer Data Platform Manager

Location:

London/Manchester/Edinburgh/Newcastle/Birmingham

Career Level:

Manager – ML7

We Are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content, and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology, and intelligence. Visit us at:

The Data & AI team:

The Data and AI revolution is transforming how we work and play. Join Accenture to help transform organizations and communities worldwide. Our Data and AI practice covers Strategy, Data Science, Data Architecture, AI Engineering, and Visual Insights, enabling end-to-end business change through Data and AI.

We offer a vibrant environment with training and a global network, working with cutting-edge technologies to develop new skills.

As a Customer Data Platform Manager, you will:

• Have extensive experience with customer data platforms for large organizations, integrating complex data sets to enhance customer understanding and marketing activation.
• Lead cross-functional teams during client projects to promote a customer-centric vision, providing guidance on data-driven decision-making, data integration, and customer experience strategies.

Key Responsibilities:

• Oversee implementation and management of customer data platforms from various vendors.
• Diagnose and understand existing technologies including CRM, analytics tools, marketing platforms, and data warehouses.
• Advise on integration strategies based on client legacy systems.
• Maintain system health, troubleshoot, and update systems.
• Facilitate collection, integration, and unification of customer data from multiple sources.
• Ensure data accuracy, completeness, and compliance with regulations like GDPR and CCPA.
• Collaborate with IT and data teams to resolve discrepancies and maintain data hygiene.
• Develop customer segmentation models and predictive analytics.
• Partner with analytics teams to leverage advanced capabilities.
• Work with marketing teams to create personalized campaigns.
• Enable real-time customer journey orchestration and personalization via CDP.
• Monitor and optimize customer engagement strategies.

Collaboration and Communication:

• Act as the primary liaison between stakeholders, aligning CDP capabilities with business goals.
• Identify and mitigate risks related to customer data management.

Required Skills:

• Proficiency with customer data platforms (e.g., Segment, Treasure Data, Tealium, Salesforce CDP, Adobe Experience Platform).
• Certification in CDP technologies or related tools.
• Knowledge of machine learning and predictive modeling.
• Understanding of marketing automation platforms (e.g., HubSpot, Marketo).
• Experience managing cross-functional teams in matrixed organizations.
• Strong understanding of data integration, APIs, and database management.
• Experience with analytics tools (Google Analytics, Tableau, Power BI) and CRM systems.
• Familiarity with data privacy regulations (GDPR, CCPA) and data governance best practices.
• Excellent problem-solving, communication, and project management skills.

What’s in it for you:

Our Total Rewards include a competitive salary, annual bonus, equity options, and comprehensive health and wellbeing benefits such as:

• Up to 30 days of leave plus 3 volunteering days per year.
• Family-friendly and flexible work policies.
• Attractive pension plan with financial wellbeing support.
• Private healthcare and mental wellbeing support.
• Employee assistance, career development, and counseling.
• Generous parental leave offerings.

Flexibility and mobility are required, including onsite client visits. We support your work/life balance and encourage applications from all backgrounds, promoting equal opportunity and non-discrimination.

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