Marketing Transformation Strategist

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

About Marketing Advisory

We are a consulting practice within Accenture Song, uniquely positioned to help clients on their Marketing Re-invention journey. We build close relationships with our clients to fully understand their growth objectives. We then work collaboratively with them to help shape their transformation and support them on all aspects of this journey. This can encompass supporting them on developing a strategic vision, brand strategy, operating model, new ways of working, embracing new technologies, driving a culture change or building people capabilities and skills. We bring strong client-centred, Marketing practitioner skills and partner across the Accenture organisation to help our clients create winning customer experiences and drive their Marketing performance.

Helping to guide people in Marketing through a transformation journey is a particular strength. We’re looking for an experienced Marketing Transformation Strategist to join our team, focusing on customer experience. You will have a background in building strategy, blended with an ability to seek out growth opportunities. You’ll be an architect of the customer journey, with the ability to step outside the transformation and deliver. You will shape customer experience strategies, translate high-level ambition into actionable blueprints and requirements, and ensure feasibility for activation across channels, technologies and operations. You will manage complex client workstreams, guide client stakeholders and help design experience-led transformations that unlock meaningful value.

If you’re looking for a stimulating career working in a vibrant environment, with access to training and a global network of experts, this could be the role for you.

In our team you will learn:

• How to shape the future of marketing re-invention, working with our clients to develop a roadmap of change that helps them to drive growth, brand performance and new ways of working.
• How to combine human ingenuity with technology to make change happen in practice, supporting the people who work in our client businesses to navigate and thrive through times of change.
• How to apply Generative AI and agentic technologies to marketing, from shaping a client’s strategic vision and operating model to practical implementation that creates tangible value.
• How to help our clients develop and deliver winning, technology enabled, customer experiences.
• Build strong people capabilities with clients to enable them to deliver marketing re-invention in practice.

As a Marketing Transformation Strategist, you will:

• Partner with senior marketing leaders to define the vision, purpose and strategic ambitions of client’s marketing functions.
• Lead and manage project workstreams as part of larger client projects – guiding small to medium sized teams to deliver high-quality outcomes.
• Advise clients on the strategic application of Generative AI and agentic technologies across people, process and technology to identify and unlock opportunities that deliver genuine, bottom-line impact.
• Advise marketing leadership on how Generative AI and agentic technologies can strategically transform their function across people, processes and technology.
• Support business development activities – across proposal development, pitch delivery, commercial scoping and pricing.
• Assess client capability gaps in areas such as: Operating model, Insights, Segmentation & Portfolio Strategy, Strategy & Planning, Customer Engagement and Digital marketing.
• Lead in shaping and co-creating Capability Strategies, Operating Models, Transformational Roadmaps and Change Management programmes – collaborating with cross-functional teams across Accenture to deliver end-to-end transformation programmes.

We are looking for you to have:

• Previous experience in a similar Customer Experience/CRM Strategic role, within marketing, digital, or consulting within a leading blue-chip brand, consultancy or agency.
• Proven ability to design and lead complex marketing or experience transformation projects, managing multi‑disciplinary teams.
• Broad experience across key marketing disciplines — e.g., insight, strategy & planning, innovation, customer experience, e-commerce, social and digital.
• Strong capability in diagnosing client needs, analysing market trends, shaping marketing strategies and advising on execution requirements across tech, data, creative and AI.
• Experience collaborating with cross-functional teams to improve customer acquisition, engagement, loyalty and monetisation.
• Ability to identify growth opportunities and drive performance improvements using analytics and insight.
• Deep, practical understanding of Generative AI and agentic technologies, including: Strategic advisory experience helping clients understand and implement these technologies.
• Hands‑on experience with techniques such as prompt engineering.

What will set you apart:

• Ability to simplify complex topics and guide clients through emerging tech with clarity.
• Strong analytical, conceptual and problem‑solving skills with exceptional attention to detail.
• Excellent interpersonal skills with the ability to influence, collaborate and build trusted relationships.
• Confident working independently and managing multiple engagements at once.
• Passion for marketing innovation, strong knowledge of GenAI, agentic systems & the Martech landscape.
• Sector experience in Life Sciences, Consumer Healthcare, Financial Services, Consumer Goods, Communications, Media, Entertainment or Technology.

What’s in it for you:

At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes up to 30 days holiday per year, private medical insurance and 3 extra days leave per year for charitable work of your choice! Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for. Please note that with all of our roles, you should expect some in-person time for collaboration, learning and building relationships with clients, peers, leaders and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

Application Deadline: Ongoing. Accenture reserves the right to close the role, at any time, should a suitable applicant be found.