Join to apply for the Marketing Automation Specialist/SME role at Accenture UK & Ireland
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Join to apply for the Marketing Automation Specialist/SME role at Accenture UK & Ireland
Job Title:
Marketing Automation Specialist, SME (Subject Matter Expert)
Location:
London, Manchester, Newcastle, Edinburgh, Birmingham
Career Level:
Consultant (9)
About Us:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. We help our clients operate at the speed of life through imagination, technology, and intelligence. Visit us at:
Role Overview:
As a Marketing Automation Specialist, SME, you will help clients transform their marketing capabilities by implementing and optimizing leading automation platforms. You will design, integrate, and execute automation-driven marketing strategies to enhance customer engagement, personalization, and business outcomes.
Responsibilities Include:
- Marketing Automation Strategy:
- Assess clients\' current marketing automation capabilities and define strategic roadmaps.
- Recommend platform selection and best practices for implementation.
- Platform Implementation & Optimization:
- Configure, integrate, and optimize platforms like Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Braze.
- Ensure seamless data flow between CRM, CDP, and analytics platforms.
- Campaign Execution & Personalization:
- Design automated customer journeys, segmentation strategies, and trigger-based workflows.
- Utilize A/B testing, dynamic content, and multi-channel orchestration to improve campaigns.
- Cross-functional Collaboration:
- Work with marketing teams, data analysts, and engineers to align business goals with technical solutions.
- Measurement & Optimization:
- Define and monitor KPIs, conversion metrics, and ROI.
- Provide insights for continuous improvement.
Desired Skills & Experience:
- Hands-on experience with platforms like Adobe Marketo Engage, Salesforce Marketing Cloud, HubSpot, Braze.
- Strong understanding of lead nurturing, scoring models, campaign automation, and personalization.
- Experience with CRM integrations (e.g., Salesforce, Dynamics 365) and CDPs.
- Ability to analyze campaign data and translate insights into actions.
- Problem-solving skills and experience working in Agile or hybrid environments.
Bonus Points:
- Certifications in relevant platforms like Marketo, Salesforce Marketing Cloud, Pardot, Braze.
- Experience with API integrations, SQL, scripting for workflows.
- Background in consulting or agency roles delivering enterprise automation solutions.
What We Offer:
Our Total Rewards include a competitive salary, performance bonuses, equity options, and health benefits. Perks include:
- Up to 30 days leave plus 3 volunteering days annually.
- Flexible work policies, pension, private healthcare, mental wellbeing support.
- Employee assistance, career development, parental leave, and more.
Flexibility is key; some onsite presence is expected for collaboration and client engagement. We support your work/life balance and are committed to diversity and inclusion.
Additional Details:
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Industry: IT Services and Consulting
Contact Details:
Accenture UK & Ireland Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Specialist/SME in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Accenture UK & Ireland and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Accenture UK & Ireland are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Accenture UK & Ireland on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Accenture UK & Ireland. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Accenture UK & Ireland. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Accenture UK & Ireland:Show us that you’ve done your homework! In your application, briefly mention what you admire about Accenture UK & Ireland’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Accenture UK & Ireland
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Accenture UK & Ireland will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Accenture UK & Ireland, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
