EMEA Mid-Market Marketing Manager (telco) in London

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skills and next-generation technology to each business challenge.

We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.

Together, we’re building something new, something brilliant, something bold as Accenture prioritizes the Mid-Market as a driver of growth – and we want you to join us. Day in and day out, we build and broaden relationships with Mid-Market clients to expand our perception, relevance, brand love, and most of all, help our clients create 360° value.

We will execute comprehensive marketing strategies and communication plans that target the mid-market segment, driving client relationships, reputation and revenue. We will use leading technologies, lead with data and insights, and deliver best-in-class returns on investment.

Key responsibilities:

• Work with the EMEA Mid-Market Captain to design, execute and lead integrated marketing and communications strategies for Accenture's Mid-Market clients.
• Build marketing and client relationship plans for the UK Mid-Market and support the cluster lead in the UK to find new clients, expand relationships, drive revenue and enhance reputation for a defined set of focus industries.
• Curate content, experiences and account-originated campaigns.
• Researching what we need to know about our key buyers, using tools like LinkedIn Sales Navigator to drive into new segments.
• Using Accenture's SynOps and other leading marketing technologies to help us know and prioritize our work.
• Measuring our marketing against agreed-upon metrics and using data and analytics for continuous improvement.
• Drive impact across our priority target accounts in the 5 industry groups.

Preferred qualifications:

• Experience as a Senior Marketing Manager or in ABM (Account-Based Marketing), demonstrating strong strategic acumen, business acumen, and data/analytical skills.
• Experience working in Mid-market (Small and Medium Enterprise) B2B Marketing is also essential.

Technical Skillset:

• Proficiency with CRM systems (e.g., Salesforce, HubSpot), Marketing Automation Platforms (e.g., Marketo, Eloqua), Syn Ops, MMS, and experience in generating leads through a Demand Generation Engine.
• Strong command of Excel, PowerPoint, and Microsoft Office Suite is also required.

Background:

• A pure marketing background is preferred, rather than a primary focus on sales.
• Ideally, experience in Marketing within telecommunications or software & platform companies.
• Marketing knowledge and industry experience in Banking, Insurance, Industrials, CRT (Consumer, Retail and Travel), Communications, Media & Technology, or Resources.
• Experience driving demand generation, lead generation and sales through targeted marketing campaigns.
• Full-funnel marketing experience and skill set.
• Demonstrable experience in using different channels, including events, social media, email and direct mail.
• Brilliant project management skills and ability to manage multiple projects in a deadline-driven environment.
• Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels.
• Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organization.
• Team player with great interpersonal and collaboration skills.
• Creativity, flair and innovation in how to achieve differentiation for campaigns.
• Enthusiasm, passion for marketing and can-do attitude.
• Strong data-driven mindset and analytical skillset.

Technical skills:

• Experience with Salesforce or similar client relationship management platform desirable.
• Good knowledge of Microsoft PowerPoint and Excel.
• Design skills are nice to have, but not essential.

Our commitment to you:

• Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.
• You’ll make a difference for some of the world’s leading companies who are Accenture’s clients.
• Opportunities to learn daily through training, assignments and collaborating with experts across the company.
• Access to leading-edge technology.