German Speaking Campaign Lead

Role- German Speaking Campaign Lead

Location: London

Level- Associate Manager

Accenture Song accelerates growth and value for our clients by combining creativity, technology, and data-driven intelligence. Within Song, our Agentic Commerce practice helps organisations design, build, and scale modern digital commerce ecosystems — embedding Generative AI and Agentic AI into commerce to enable real-time personalisation, autonomous merchandising, and intelligent customer engagement at scale.

The Campaign Lead (commercial B2B) is responsible for developing and managing strategic marketing campaigns that drive demand and lead generation across both existing covered accounts and new market opportunities in EMEA. Campaigns will range from fully integrated Account-Based Marketing (ABM) initiatives through to multi-channel demand generation and brand-focused media activations.

This role requires a strong understanding of ABM strategy, demand generation, lead generation and brand activation with experience in developing campaigns that deliver measurable pipeline and revenue outcomes. Working closely with our internal teams, sales and marketing stakeholders, and external agencies, the Senior Campaign Lead (commercial B2B) will ensure marketing campaigns are aligned to business priorities, executed to a high standard, and optimised based on performance insights.

Key Responsibilities

• Campaign Development & Execution
• Lead the development and delivery of integrated ABM, demand generation, and brand campaigns targeting defined accounts, verticals, and new market segments.
• Create comprehensive campaign briefs for internal and external agencies covering messaging, positioning, target audiences, and KPIs.
• Approve creative concepts and provide strategic direction on channel selection, content, and activation tactics.
• Alongside our internal teams, establish lead generation and pipeline influence targets, ensuring campaigns are directly tied to revenue goals and manage regional budget trackers, financial oversight
• Collaborate with media agencies to evaluate and develop media rotation plans for regional campaigns.
• Provide input into media strategy, including digital channel mix, paid media allocation, and performance optimisation.
• Working with internal teams, oversee creative approvals, ensuring consistency with brand guidelines and campaign objectives and monitor performance of media activations against KPIs and revenue goals, implementing course corrections as needed.
• Working with our internal teams, track campaign performance using campaign management tools and analytics platforms and create regular reporting and analysis on lead generation, pipeline influence, and ROI.
• Collaborate with planning to provide data-driven recommendations for optimisation, scaling successful initiatives and discontinuing underperforming tactics.
• Deliver insights to stakeholders to inform future campaign planning and investment decisions.
• Partner closely with sales teams to align campaigns with account coverage, events, and vertical priorities.
• Collaborate with SI partners, OEMs, and channel stakeholders on joint demand-generation initiatives.
• Work with regional marketing stakeholders to adapt campaigns for market-specific needs, ensuring relevance and effectiveness.
• Support alignment with revenue marketing and event teams to ensure consistent contribution to pipeline.
• Manage translation reviews, proofreading, and localisation of campaign materials to ensure language accuracy and cultural relevance.
• Working with planning to fully understand regional media preferences and thresholds, adapting activation tactics accordingly.
• Manage relationships with local partners, sponsorship vendors, and third-party suppliers.

Experience

• Proven experience in the development and management of commercial B2B marketing campaigns within the technology or enterprise sectors including ABM, demand generation, brand, and lead generation
• Hands-on experience working with external agencies on campaign briefing, media plans, and creative approvals.
• Strong understanding of pipeline attribution, KPI tracking, and ROI optimisation.
• Experience collaborating across sales, channel/partner, and regional marketing teams.
• Ability to manage regional budgets, contracts, and sponsorship agreements.

Key Competencies

• Strategic campaign mindset: Strong understanding of ABM, demand generation, and brand activation strategies.
• Performance-driven: Confident in setting targets, monitoring KPIs, and optimising for pipeline and revenue impact.
• Media expertise: Ability to evaluate, approve, and guide paid media strategy and execution.
• Analytical skills: Skilled in interpreting data and providing insights to improve performance.
• Stakeholder management: Able to collaborate effectively across sales, partners, agencies, and regional teams.

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