Customer Data Platform Consultant

London, Manchester or other UK locations

Practice: Data & AI

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

Visit us at: https://www.accenture.com/gb-en/about/accenture-song-index

The Data & AI team:

The Data and AI revolution is changing everything. It’s everywhere – transforming how we work and play. Join Accenture and help transform leading organisations and communities around the world. Accenture Data and AI is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. The sheer scale of our capabilities and client engagements and the way we collaborate with the ecosystem, operate and deliver value provides an unparalleled opportunity to grow and advance.

Accenture’s Data and AI practice covers the range of Data and AI skills, from Strategy, Data Science, Data Architecture, AI Engineering and Visual Insights. When combined with Accenture’s broader Strategy and Consulting practice, we are able to bring together the unique ability to drive end to end business change through the application of Data and AI.

You'll learn, grow and advance in an innovative culture that thrives on shared success, diverse ways of thinking and enables boundaryless opportunities that can drive your career in new and exciting ways.

If you’re looking for a challenging career working in a vibrant environment with access to training and a global network of experts, this could be the role for you. As part of our global team, you'll be working with cutting-edge technologies and will have the opportunity to develop a wide range of new skills on the job.

As a Customer Data Platform Consultant, you will:

Have an extensive background in customer data platforms for large organizations and will be comfortable integrating multiple complex data sets, so clients better understand their customers and how to activate them for marketing use cases.

During client projects you will be hands on in delivering a customer-centric vision, often providing pivotal guidance for data driven decision-making, data integration and enhancing customer experience strategies for our clients.

Responsibilities:

• Deliver implementation and ongoing management of the customer data platforms from various vendors.
• Rapidly diagnose and understand the complexities of existing technologies, including CRM, analytics tools, marketing platforms and data warehouses.
• Advise and ensure the appropriate integration strategies for clients based on their legacy technology stack.
• Maintain system health, troubleshoot issues, and implement updates as needed.
• Facilitate the collection, integration, and unification of customer data from multiple sources.
• Ensure data accuracy, completeness, and compliance with data governance policies and regulations (e.g., GDPR, CCPA).
• Collaborate with IT and data teams to resolve data discrepancies and maintain data hygiene.
• Develop and manage customer segmentation models and predictive analytics to inform marketing and sales strategies.
• Partner with analytics teams to leverage advanced analytics capabilities.
• Work closely with marketing teams to create personalized, data-driven campaigns.
• Enable real-time customer journey orchestration/personalization through the CDP.
• Monitor and optimize the effectiveness of customer engagement strategies.

Collaboration and Communication:

• Act as the primary liaison between stakeholders to align the CDP's capabilities with business goals on the client’s behalf
• Proactively identify and mitigate risks related to customer data management.

We are looking for experience in the following skills:

• Strong proficiency with customer data platforms (e.g., Segment, Treasure Data, Tealium, Salesforce CDP, Adobe Experience Platform).
• Certification in CDP technologies or related tools.
• Knowledge of machine learning and predictive modelling.
• Appreciation of marketing automation platforms (e.g., HubSpot, Marketo).
• Comfortable operating in matrixed organizations and comfortable being part of cross functional teams
• Strong understanding of data integration processes, APIs, and database management.
• Experience with analytics tools (e.g., Google Analytics, Tableau, Power BI) and CRM systems.
• Familiarity with data privacy regulations (e.g., GDPR, CCPA) and best practices in data governance.
• Excellent problem-solving, communication, and project management skills.

What’s in it for you:

Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits.

These include perks such as:

• 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.
• Family-friendly and flexible work policies.
• Attractive pension plan with financial wellbeing support and resources.
• Private healthcare insurance plan and Mental Wellbeing support.
• Employee Assistance Program, Career Development and Counselling.
• A range of generous Parental Leave offerings.

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the outstanding services we are known for.

Please note that with all our roles, you should expect some in-person time for collaboration, learning and building rapport with clients, peers, leaders and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

Accenture is an equal opportunities employer and encourages applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.